You can do it, we can help. Home Depot It’s Time commercial exclusively made for Beijing Olympics 2008, if not extraordinary and bigger than life, is modest and overwhelming at its best. This slice of life kind of Home Depot television ad is announcing first outdoor collection Thomasville furniture.
Nothing extraordinary but surely will help will remember the fact that Home Depot has tied up with Thomasville. Why should they spend a fortune otherwise.
Coca-Cola Australia has rolled out an exclsuive Beijing Olympics advertising campaign “Bird’s Nest” to promote its sponsorship role This new 30-second television commercial titled ‘Birds Nest’ ad depicts five bird’s individual journeys to Beijing inspired by the Bird’s Nest stadium. The ad has been running on air and on web now. Limited edition 330ml and 385ml glass bottles will featur Olympic Games imagery which will be available exclusively in Coles and -’Eleven stores. Nationwide out-of-home will be rolled out, featuring the Coca-Cola bottle and key sporting imagery. Consumers can also go online to engage with the brand via a ‘Design the World a Coke’ website at www.coca-cola.com.au.
Agency: Wieden+Kennedy, Amsterdam Executive Creative Directors: John Norman, Al Moseley Copywriter: Dave Smith Art Director: Pierre Janneau Producer: Neil Henry, Elissa Singstock, Cimien Ekici Project Manager: Emma Williamson Agency Executive Producer: Corey Bartha Production Company: Partizan Films Animation: Director: Eric Lerner Executive Producer: Isabella Parish Producer: Julie Crosbie Live Action: Director: Thomas Hilland Executive Producer: Russell Curtis Producer: Miranda Johnstone Director of Photography: Stephen Keith-Roach Editor: Russell Icke Post-Production company: Munky London Audio Post-Prod. company: Wave Studios Music: A-Bomb, Human Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human) Sound Design: Wave Studios, A-Bomb
Nike is not an official 2008 Beijing Olympic sponsor but that does not take away the zeal from the sporty organization, after all only fool will miss this greatest sport-marketing event. So, it’s on its way to create to create some extra ordinary advertising campaign. This Olympic commercial “United We Rise” surely has its appeal hidden worldwide. After all its laden with pop patriotism that can sail across geographies with ease.
This Nike ad featurs Marvin Gaye who is singing the Star Spangled Banner.
Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.
Other big names participated are Nike athletes like Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye’s performance of the National Anthem, a two and a half minute version of the commercial was aired on August 5, following the final episode of “Road To Redemption presented by NIKE on ESPN2.
Adidas has kicked off an international TV and press campaign “Adidas Countdown.” The ad is Adidias’ is homage to support its sponsorship of the 2008 Beijing Olympics games.
The TV campaign, appropriately called Countdown, has feature thousands of Chinese mimicking the warm-up movements of some of the nation’s Olympic hopefuls as they prepare to compete.
Adidas’ local sponsorship of the Beijing Olympic Games, thought to be worth about $80m (£41m), and its ad campaign appear to be paying dividends.
The German sportswear company, which also owns the Reebok brand, today credited China as a “big contributor” to the growth the company has seen in the first half of 2008.
The TV ad aims to get viewers to “imagine the pressure when the hopes and wishes of an entire nation are on one’s shoulders”.
Credits:
Agency: TBWA/China
Client/Brand: adidas
Creative director:
John Merrifield – Creative-at-large
Yang Yeo – Executive Creative Director
Elvis Chau, - Creative Director
Sarawut Hengsawad, Lesley zhou – Associate Creative Directors
Copywriter: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art director: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Production House: Stink London
Film Director: NEO
Account Team:
Koo Yeat Mung – Group Account Director
Clare Xie – Account Director
Planning:
Sosuke Koyama – Associate Planning Director
Production Company: Corbis Artist Representation
JWT, London has enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harvey, who are known for similar work worldwide, record photographic images by projecting black and white negatives onto grass as it grows in a dark room for 12 hours per day for more than a week. The grass grows in accordance to the modified light exposure, thus the photo “develops” on a living canvas. Link
The artists essentially use grass as a form of photographic paper, projecting a black-and-white negative image onto a patch of grass as it grows in a dark room, and using the natural photosensitive properties of the grass to reproduce photographs. As Wimbledon is the only remaining Grand Slam tennis tournament that takes place on grass, it was a natural fit for Ackroyd & Harvey’s work, which has also appeared on the National Theatre Lyttleton flytower and Dilston Grove in Bermondsey.Link
Product: HSBC
Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Creatives: Darren Keff, Phillip Meyler
Country: United Kingdom
Artists: Ackroyd & Harvey
Art Buyer: Stuart Heyburn
Account Manager: Tanya Hamilton-Smith
Account Director: Will Kirkpatrick
Client: Heather McCracken, Brand communications manager