Funny Pampers TV commercial
Pampers Peace on Earth TVC
Pampers Commercial – Forever Young (With extended unadvertised footage)
Pampers UNICEF Commercial : An incredibly moving TV spot from Pampers new cause campaign with UNICEF “One Pack = One Vaccine” It’s narrated by Salma Hayek!
Vintage 1994 Pampers TV commercial
Pampers Swaddlers Commercial
Cute Pampers Cruisers advertisement
Cute Pampers Active Fit Dry Max Commercial
Pampers TV advert
This best 100 brand list comes from Interbrand 2010 Global brand report. The report ranks and values the top 100 brands in the world. While carrying out the survey, Interbrand uses many criteria which among other things are how a brand touches and benefits an organization, is it attracting the best talent from the market, how trustworthy it is for the customers and how well does it match the ever changing customer expectations.
In this blogpost, against each top ranked brand I added my notes (mostly focusing on advertising…or rather history of it or just some thoughts).
This post will have 10 parts. Each part has 10 brands. This is Part 1
1. Coca Cola
Coca-Cola is a sublimated spirit of the idea called America. An honest brand, part of your and my life…at various facets of life.
With people from more than 200 countries downing Coca-Cola every day, no wonder that it has become the most valuable, most recognized, most trusted and most charismatic brand on this planet.
Clever marketing and advertising has always been forte of the brand.
As the charismatic American beauty, Coca-Cola girl’s journey has been continuing for more than 100 years. The sparkling and effervescent appeal of Coca-Cola girl which so symbolizes the appeal of the brand, has gone from strength to strength over the years
2. IBM
Many believe that (it may serve as fodder for classroom discussions, coffee talks) Apple’s ‘1984 revolution’ary advertising led IBM to bring Chaplin mime for its PCjr campaign. The fact is, IBM started the advertising campaign in 1981 to promote its microcomputers, good three years ahead of Apple.
The ad agency, Lord, Geller, Federico, and Einstein chose Charles Chaplin’s tramp (through a mime artist) as spokesperson after IBM bought the required legal rights from Chaplin family. The first ad was released by the name of “The House” in 1981.
In February of 1984, right after the Apple’s super hit super bowl “Revolution” commercial, IBM once again launched Chaplin mime, but this time for personal computers.
IBM Charlie Chaplin television commercial
3. Microsoft
In 1997, Microsoft inked an exclusive deal with Digg through which Microsoft becomes the site’s exclusive provider of display and contextual advertising. I didn’t know this until I stumble upon this on Microsoft site
4. Google
Google has revolutionized the ad space of the planet in every possible way. Mostly it acts as a channel partner between advertiser and publisher. Very seldom do I remember seeing an ad or commercial from the Mountain View company. Here’s one though, meant for Super Bowl, which is not earth shockingly creative, as expected, its plain vanilla and effective, like Google home page. Nice ad, among other things it also tells you how to search, “impress a French girl.”
Google television commercial
Google television commercial
5. GE
Supposedly America’s biggest and oldest corporate giant, conglomerate GE, last year launched a whopping $6 billion initiative during Olympics. The project was called Healthymagination, it was designed to reduce health costs, improve access and improve quality globally. It publicizes G.E.’s role in the world of doctors and hospitals. More than business focused advertising, this campaign emphasized GE’s broader role in health care. This is what GE has this to say about the campaign:
“It’s GE’s commitment to making sustainable health a reality, beginning today.
In the past few years, our ecomagination commitment has applied our scale and innovation toward environmental challenged. Now, in that same spirit, healthymagination will offer dramatic new investments toward achieveing sustainable health. It’s all part of our dedication to tackling the world’s toughest challenges.
But addressing an issue this big — and this important — can’t be done alone. So we are extending invitations to partners with a similar passion and vision to make it happen.”
6. McDonalds
For McDonalds’ PR guys, there are steady streams of news concerning obesity with McDonalds. But that does not take away the unimaginable consumer connect the brand enjoys. Just search, McDonalds in Flickr, and you will have to swim through more than 350,000 results. And I’m not counting Google images or Facebooks or MySpaces. For decades, McD has believed in heavy duty advertisements. The brand is omnipresent in all kinds of mediums. TV, Radio, Print, Online, billboards, events, subliminal, you name it.
7. Intel
During the later part of 80’s Intel has not much brand awareness. In 1989, marketing manager at Intel, Dennis Carter started a campaign which talked about 386SX processor. The campaign was successful and competitors started copying the idea, as “386SX” was mere a code number for the chip and was not a trademark for the company.
In 1991, Carter and his advertising agency Dahllin, Smith & White came up with this stronger and distinct advertising campaign which changed the way we all look at Intel. They coined the term, “Intel Inside,” and the rest is history. The campaign was first launched as a co-operative program offering rebate to its clients.
Today, Intel spends billions of dollars globally on advertising. And much of its money goes out to similar co-op programs.
First Intel Inside advertisement
8. Nokia
Nokia low end phones are the largest selling phones in the world. And much of its advertising and marketing messages are targeting low end customers (mostly a phenomenon in developing countries). In countries like Vietnam, China, India , to these low end users, Nokia shows a mobile phone can improve their life style and also adds value.
In 2008, Nokia sold 4 out of 10 mobile phones sold globally. Since then, though, booming Smartphone segment (BlackBerry, Apple) and Google Android operating system brought the ratio down, Nokia is still recognized as an honest and trusted brand than its competitors.
Nokia Ad for India
9. Disney
Disney traditionally stands for children. Parents trust Disney. It’s fine for kids, whether it’s a DVD or a lunch box. About subliminal messages controversy, I think this is too much, some people are making mole out of hill. But on some occasions, it’s really shocking.
Disney’s now famous “I’m going to Disney World” and “I’m going to Disneyland” advertisements were released in 1987 and aired during Super Bowl. These commercials generally star popular NFL players.
10. HP
Dave Packard and Bill Hewlett created the Hewlett Packard Company on January 1, 1939 with a $538 working capital. The small company made a profit of $1563 by the end of the year. Reason enough to finance the first advertisement in the “ELECTRONICS” Magazine.
The product, HP 200A audio oscillator, was a commercial hit. Walt Disney ordered eight of them for the production of the movie “Fantasia.”
When the world goes gaga over environmentalism, Times of India has come out with a queer advertisement which will not certainly go well with people who advocate protection of natural resources. The ad in question is for Aami Udita, a Bengali women’s magazine from the Times Group, is seen with the magazine’s name being unpleasantly engraved on a tree, that too inside a repugnant ‘love’ mark sign.
I know we should not blame Times of India per se for this embarrassing social blunder. It carries out many social promotions through its Foundation, encourages corporate social responsibility, public private partnership, capacity building, it’s Teach India campaign is one of its kind and its Lead India Campaign won first ever Direct Grand Prix for India at the Cannes Lions 2008. (TOI Report)
May be the creative team was not exposed to ads like this
Incredible India ad
Lead India Ad
Microsoft Ad 1:
Concrete Envelope
Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.
Released: August 2009
Advertiser: MICROSOFT
Brand name: WINDOWS
Agency: Y&R Auckland
Country: New Zealand
Was that ad an original piece. Take a look at a similar ad produced in December, 2007
To send New Year greetings for 2008, the communications team at the dinosaur museum sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum’s greeting card.
Advertising Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creative Team: Gregory Defay, Quentin Gascard
Microsoft Ad 2:
My Cousine
My cousin believes it is hard to trendy
Windows Phone: Let your mobile become trendy.
Advertising Agency: Adimstudio SRL, Civitavecchia, Italy
Creative Director / Art Director: Alessandro Di Marco
Copywriter: Daniele Agliata
Illustrator: Stefano Cocino
Photographer: Alessandro Di Marco
Talent: Lara Scifoni
Scene outfitter: Damiani
Published: September 2009
Microsoft Ad 3:
Microsoft Windows Phone: Now
Advertising Agency: Zooppa, Italy
Creative Director / Copywriter: Donato Rizzi
Art Director / Illustrator: Massimo Festa
Published: September 2009
Microsoft Ad 4:
Windows Vista: Dodgem: Fun up your home
Advertising Agency: Y&R, New Zealand
Microsoft Ad 5:
Windows Vista: House: Fun up your home
Microsoft Ad 6:
Microsoft Zune Ad Video
Agency: Central Planning, Portland
Client: Microsoft
Producer: Michael Lovelady
Associate Producer: Todd Carlson
Director: Vinicius Costa
Production Company: 1st Avenue Machine
Creative Director: Aaron Duffy
Technical Director: Dan Gregoras
Technical Director: Sam O’Hare
Lead Compositor: Weito Chow
3D Modeling: Joe Nguyen
Executive Producer: Serge Patzak
Head Of Production: Hae-Sook Song
Creative Development: Claire Mitchell
Microsoft Ad 7:
Microsoft Office Project: Megawoosh Video ad
Microsoft Ad 8:
Microsoft anti piracy direct marketing promotion
Microsoft Ad 9:
Microsoft Halo 3 ODST video commercial
Agency: T.A.G., San Francisco
Executive Creative Director: Scott Duchon
Agency: T.A.G.
Client: Halo 3 ODST
Executive Creative Director: John Patroulis
Art Director: Aramis Israel
Copywriter: Rick Herrera
Agency Executive Producer: Hannah Murray
Agency Producer: Joyce Chen
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Eric Stern
Director of Photography: Greig Fraser
Editorial: Final Cut
Editor: Eric Zumbrunnen
Post Producer: Kelly Garcia
Executive Producer: Saima Awan
Visual Effects: Asylum
Visual Effects Supervisor: Rob Moggach
Executive Producer: Michael Pardee
Producer: Ryan Meredith
CG Supervisor: Jens Zalzala
Telecine: MPC
Colorist: Mark Gethin
Music: Human
Music Producer: Mike Jurasits
Sound Design: Brian Emrich
Mix: Loren Silber
Mix: Lime Studios
This is a live action trailer for Bungie Studios upcoming title Halo 3: ODST releasing on September 22, 2009 for the Xbox 360.
The full trailer will be released on SpikeTV on September 7th, 09 during the Band of Brothers premier.
Latest Trailer from Bungie/Microsoft to promote the soon to be released Halo 3 ODST.
Song: The Gaelic song is a version of Café del Mar’s “Light of Aidan – Lament”, which is much more lighter and softer. I do not have or know where to get this version.
Lyrics: “And my army of brothers went over the hilltops, drenched in blood we may be… but fighting is all left to me… Together with my army of brothers… down we fall… darkness in all… through hell!”
Microsoft Ad 10:
Microsoft Windows 7 TV commercial
Kylie takes all the happy words about Windows 7 and makes them happier in her very own slideshow.
Agency: Crispin Porter + Bogusky, Boulder/Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson
Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Line Producer: Drew Santarsiero
DP: Matthew Woolf
Conform/Artists: Method LA
Inferno Artists: Joey Brattesani, Claus Hansen
Editorial Company: Number Six
Editor: Dan Aronin
Assistant Editor: Seema Naik
Telecine: Co3, LA
Telecine Artist: Siggy Ferstl
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Audio/Mix: Lime Studios, Santa Monica, CA
Mixer: Sam Casas
Microsoft Ad 11:
Windows Vista TV commercial
Kylie is just 4 1/2 years old. Still a rookie on a PC, she color corrects and e-mails a photo of her pet fish, Dorothy, to her whole family. It’s that easy.
Product: Windows Live Photo Gallery
Agency: Crispin Porter + Bogusky, Boulder/Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson
Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Line Producer: Drew Santarsiero
DP: Matthew Woolf
Conform/Artists: Method LA
Inferno Artists: Joey Brattesani, Claus Hansen
Editorial Company: Number Six
Editor: Dan Aronin
Assistant Editor: Seema Naik
Telecine: Co3, LA
Telecine Artist: Siggy Ferstl
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Audio/Mix: Lime Studios, Santa Monica, CA
Mixer: Sam Casas
Microsoft Ad 12:
Windows Vista TV commercial: The Rookies, Sam Age 7
Product: Windows Live Photo Gallery
Agency: Crispin Porter + Bogusky, Boulder/Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson
Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Line Producer: Drew Santarsiero
DP: Matthew Woolf
Conform/Artists: Method LA
Inferno Artists: Joey Brattesani, Claus Hansen
Editorial Company: Number Six
Editor: Dan Aronin
Assistant Editor: Seema Naik
Telecine: Co3, LA
Telecine Artist: Siggy Ferstl
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Audio/Mix: Lime Studios, Santa Monica, CA
Mixer: Sam Casas
Similar Ads:
Windows Vista TV commercial: The Rookies, Lewis Age 5
Windows Vista TV commercial: The Rookies, Danni Age 8
Microsoft Ad 13:
Microsoft Halo 2010 commercial
Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett/Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA
Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri
Microsoft Ad 14:
Microsoft Bing ad
Ad Agency: JWT
Coca-Cola Slogans from 1886 – 2005
1886
Drink Coca-Cola
1900
Delicious and refreshing
For headache and exhaustion, drink Coca-Cola
1904
Coca-Cola is a delightful, palatable, healthful beverage
Coca-Cola satisfies
Delicious and Refreshing
Drink Coca-Cola in bottles – 5¢
1905
Drink a bottle of carbonated Coca-Cola
Coca-Cola revives and sustains
Drink Coca-Cola at soda fountains
The favorite drink for ladies when thirsty, weary, and despondent
Good all the way down
Flows from every fountain
Sold in bottles
1906
The drink of quality
The Great National Temperance
Thirst quenching – delicious and refreshing
1907
Delicious Coca-Cola, sustains, refreshes, invigorates
Cooling… refreshing… delicious
Coca-Cola is full of vim, vigor and go – is a snappy drink
1908
Sparkling – harmless as water, and crisp as frost
The satisfactory beverage
1909
Delicious, wholesome, refreshing
Delicious, wholesome, thirst quenching
Drink delicious Coca-Cola
Whenever you see an arrow think of Coca-Cola
1910
Drink bottled Coca-Cola – so easily served
It satisfies
Quenches the thirst as nothing else can
1911
It’s time to drink Coca-Cola
Real satisfaction in every glass
1912
Demand the genuine – refuse substitutes
1913
Ask for it by its full name – then you will get the genuine
The best beverage under the sun
It will satisfy you
A welcome addition to any party – anytime – anywhere
1914
Demand the genuine by full name
Exhilarating, refreshing
Nicknames encourage substitutions
Pure and wholesome
1915
The standard beverage
1916
It’s fun to be thirsty when you can get a Coca-Cola
Just one glass will tell you
1917
Three million a day
The taste is the test of the Coca-Cola quality
There’s a delicious freshness to the flavor of Coca-Cola
1919
Coca-Cola is a perfect answer to thirst that no imitation can satisfy
It satisfies thirst
Quality tells the difference
1920
Drink Coca-Cola with soda
Delicious and refreshing
The hit that saves the day
1922
Quenching thirst everywhere
Thirst knows no season
Thirst can’t be denied
Thirst reminds you – drink Coca-Cola
1923
Refresh yourself
A perfect blend of pure products from nature
There’s nothing like it when you’re thirsty
1924
Pause and refresh yourself
1925
Six million a day
The sociable drink
Stop at the red sign and refresh yourself
1926
Thirst and taste for Coca-Cola are the same thing
Stop at the red sign
1927
Around the corner from anywhere
At the little red sign
1928
A pure drink of natural flavors
1929
The pause that refreshes
1930
Meet me at the soda fountain
1932
Ice-cold sunshine
The drink that makes the pause refreshing
1933
Don’t wear a tired, thirsty face
1934
Carry a smile back to work
Ice-cold Coca-Cola is everywhere else – it ought to be in your family refrigerator
When it’s hard to get started, Start with a Coca-Cola
1935
The drink that keeps you feeling right
All trails lead to ice-cold Coca-Cola
The pause that brings friends together
1936
What refreshment ought to be
Get the feel of wholesome refreshment
1937
America’s favorite moment
Cold refreshment
So easy to serve and so inexpensive
Stop for a pause… go refreshed
1938
Anytime is the right time to pause and refresh
At the red cooler
The best friend thirst ever had
Pure sunlight
1939
Coca-Cola goes along
Make lunch time refreshment time
Makes travel more pleasant
The drink everybody knows
Thirst stops here
1940
Bring in your thirst and go away without it
The package that gets a welcome at home
Try it just once and you will know why
1941
A stop that belongs on your daily timetable
Completely refreshing
1942
The only thing like Coca-Cola is Coca-Cola itself
Refreshment that can’t be duplicated
Wherever you are, whatever you do, wherever you may be,
when you think refreshment, think ice-cold Coca-Cola
1943
That extra something
A taste all its own
The only thing like Coca-Cola is Coca-Cola itself
It’s the real thing
1944
How about a Coke
High sign of friendship
A moment on the sunnyside
1945
Whenever you hear “Have a Coke,” you hear the voice of America
Passport to refreshment
Happy moment of hospitality
Coke means Coca-Cola
1947
Coke knows no season
Serving Coca-Cola serves hospitality
Relax with the pause that refreshes
1948
Delicious and refreshing
Where there’s Coca-Cola there’s hospitality
Think of lunchtime as refreshment time
1949
Coca-Cola….Along the highway to anywhere
1950
Help yourself to refreshment
1951
Good food and Coca-Cola just naturally go together
1952
Coke follows thirst everywhere
What you want is Coke
The gift of thirst
1953
Dependable as sunrise
1954
For people on the go
Matchless flavor
1955
Almost everyone appreciates the best
America’s preferred taste
1956
Feel the difference
Friendliest drink on earth
Makes good things taste better
1957
Sign of good taste
1958
Refreshment the whole world prefers
The cold, crisp taste of Coke
1959
Cold, crisp taste that deeply satisfies
Make it a real meal
1960
Relax with Coke
Revive with Coke
1961
Coke and food – refreshing new feeling
1962
Enjoy that refreshing new feeling
Coca-Cola refreshes you best
1963
A chore’s best friend
Things go better with Coke
1964
You’ll go better refreshed
1965
Something more than a soft drink
1966
Coke…after Coke…after Coke
1970
It’s the real thing
1971
I’d like to buy the world a Coke
1975
Look up America
1976
Coke adds life
Coke Adds Life television commercial
1979
Have a Coke and a Smile
Have a Coke and a Smile mean Joe Green commercial
1982
Coke is it!
1985
We’ve got a Taste for You (Coca-Cola and Coca-Cola classic)
America’s Real Choice
1986
Catch the wave (Coca-Cola)
Red White & You (Coca-Cola classic)
1989
Can’t Beat the Feeling
1990
Can’t Beat the Real Thing
1993
Always Coca-Cola
Taste it all
1994
Play Red Hot Summer
1995
Play Red Hot Summer Again
1996
Enjoy
2001
Life is Good
2003
Life tastes good
2003
Real
2005
Make It Real
2005
Welcome to the Coke side of life
2007
Live on the Coke Side of Life
2009
Open Happiness
2010
Open Happiness
Coca Cola Superbowl TV commercial 2010
South Africa World Cup 2010 television commercial
