Banned yet award winning television commercial from Volkswagen
Not quite sure, but the girl probably is saying Bollocks which means man’s front or behind (probably, not sure, the expression is something like “O Sh**”. The young has learned it from her father who utters this word when he accidentally puts petrol in his diesel engine. Guess, a bit hard for the ad to be banned.
Take a look at the list of awards the ad has won
IPA Effectiveness Awards, 2004 (Silver)
IPA Effectiveness Awards, 2004 (Best Idea)
Cannes Lions International Advertising Festival, 2004 (Silver Lion) for Cars
Advertising Creative Circle Awards, 2004 (Bronze) for Ken Grimshaw Memorial Honour for Best Use of Humour
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Dialogue
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Production Budget under £40,000
Advertising Creative Circle Awards, 2004 (Silver) for Best Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Viral Version of a Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Idea in 40 Seconds
British Television Advertising Awards (BTAA), 2004 (Silver) for Commercials (also ran on TV)
British Television Advertising Awards (BTAA), 2004 (Silver) for Virals
Uncensored yet super funny ad (Yo Mothefucking)
Funny yet a bit chauvinist V-W commercial
The ad is in German. The story goes like this. The guy gets close to the girl and mistakenly whispers – Drehzahlmesser – which means Tachometer, means the guy has his heart lying in his V-W Sport Sedan. The girl got jealous and you know the rest.
Volswagen Classic Vintage Black & White TV ad
Those are the times. I so wish to be part of that era. Ever wish you owned a Volkswagon?
Latest Volkswagen commercial
Check out the new VW commercial that Galen choreographed with dance icons Gene Kelly and Donald O’Connor!
Another sing song. While Gene Kelly is dancing in the rain
Drivers Wanted – Volkswagen Cartoon Commercial involving Match 5 in Speed Racer.
Terrorist theme: Controversial VW commercial (Small but tough)
Volkswagen Commercial – South Africa
The ad is nice, tight, puts across the message right and all that. But then, probably it is not an ideal example of politically correct ad. May be they need to get some training from Hollywood about casting. My point is why let people raise finger, why not play safe.
A fresh, fun, cool and simple ad has been created by Saatchi & Saatchi, New York, USA. The white font (sleeping) is metaphor here which is representing the teeth, and the little green font (garbage truck) is representing the distasteful stuff that gets stuck between your teeth. Crest floss will take away all your problems.
Crest Print Ad – 2
Crest Print Ad -2
Crest Print Ad – 3
Crest Print Ad – 4
Crest Outdoor Ad – 5
Crest Outdoor Ad – 6
Cannes Gold Award Winning Crest Commercial: You Can Say Anything with a Smile
Evergreen Crest Commercial (1979): Look, Mom—no cavities! (Check up after check up after check up)
These first three ads are outdoor ad campaigns. A series of billboard advertisements were released to celebrate the introduction of a new Charmin along with the return of a effervescent Charmin icon, Mr. Whipple.
Ad 1
Ad 2
Ad 3
Ad 4. This is not a magazine or newspaper print ad. This ad was delivered to the Charmin users mailbox by the mailman. Just a dandy example of wiping-inspired direct marketing.
Ad 5. A young bear calls her dad when there is very little toilet paper left and she badly needs the toilet, however he tells his daughter that Charmin has Absorbubbles and she does not need to use as much.
Ad 6
Ad 7
Ad 8: Charmin Toilet Tissue, Charmin Comfort. The ad is showing a baby bear doing the potty dance.
Ad 9. This ad was not released commercially. Depicting (by juxtaposing) tough men in situations where they could use a little softness.
Ad 10. Time 2008, final hours of the year. People are gathering in Times Square for the traditional New Year’s ball drop. Charmin has been operating a collection of temporary bathrooms in the zone for pedestrians and tourists. These branded toilets were open to revelers in the wee hours of New Year’s between midnight and 2 a.m. Thursday.
Television Commercials
Charmin Ultra Strong & Ultra soft commercial
A bit surprising, but this Charmin TVC did make it to the air
Vintage Charmin commercial (Mr. Whipple) – Dont squeeze the Charmin. Between 1964 and 1985, more than 500 commercials featured Dick Wilson, who told customers, “Please don’t squeeze the Charmin!.
Ad slogan: Gillette. Official sponsor of the FIFA World Cup since Spain’82
Credits:
Advertising Agency: Tiempo BBDO, Madrid, Spain
Executive Creative Director/Creative Director: Andres Mattinez Echeiverria
Copywriter: Fernando Dominquez
Art Director: Ricardo Pastor
Photographer: Miguel Toledano
Producer: Mayte Carabias
Account Supervisors: Raquel Baena, Eva Ruiz
Gillette: Prestobarba Excel for Women
Ad slogan: New legs every day
Credits:
Agency: Mccann Erickson, Santiago, Chile
Creative Directors: Guido Puch and Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Agustín Puig
Gillette: Asterisks
Credits:
Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Director: Gustavo Sobral, Cristiano Canguçu
Producer: Rafael Marques
Art Buyer: Richard Denami
Account Supervisor: Cristiano Corrêa
Advertiser’s Supervisor: Jose Cirilo
Account Manager: Ana Foryan, Viviane Alves
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo
