Best Ads from India’s Premier Brands, Featuring Classics from the Doordarshan Era

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These are best advertisements from India’s most trusted brands. Brand Equity and The Nielsen Company have conducted a survey with a sample of more than 8,100 acorss socio-economic classes, age, income and geography. The survey zeroed in on 300 brands from India, evaluated them on seven parameters and rated them accordingly. Please remember, the survey has found out most trusted brands of India. I have taken up the list and as you know, this is an advertising blog, have recollected most memorable ads from the repsective brands here. These are my personal favorites and have nothing to do with Brand Equity-AC Nielsen survey. Some of these ads were dated back to Doordarshan era, during 80s and 90s.

 

1. Cadbury

Cadbury's Dairy Milk cxult ad

 

 

2. 7 Up

7 up fido dido ad

 

 

 

3. Titan

Titan ad from 90s

 

4. Padmini Premier

Padmini-premier-ad-four-seater-car

5. Liril soap
Remember the Liril girl? She was pure tropical energy, dancing  under the waterfall? Refreshing as a splash of citrus on TV that ruled the 80s and 90s. Waterfall showers, zesty soap, and that catchy jingle. She made every bathroom feel like a rainforest disco. Nostalgia hits hard, and we’re still humming that tune today.

Hindustan Lever’s Liril soap where Liril girl is frolicking under the waterfall

 

6. Nataraj Pencil
Nataraj-pencil

7. Surf: Lalitaji owned our hearts for years
Lalitaji in Surf: an iconic character in Indian advertising

8. Atlas Cycle
Atlas cycle Atlas cycle magazine ad celebrates selling 10,00,000 cycles

 

9. Onida advertisement from 1986

Onida-print-advertisement

Ondia-TV-advertisement

10. Lakme

Rekha in Lakme ad

Lakme-advertisement-commercial-marketing-slogan-punchline

Sonu Walia in Lakme advertisement

Lakme-advertisement2

Shyamoli Verma in Lakme ad

Lakme-ad3

Aishwarya Rai Lakme ad

Lakme-ad-Aishwarya-Rai-Bachchan-ad

Bipasha Basu in Lakme ad

Lakme-ad5-Bipasha-Basu-advertisement

Akansha Mathur Nanda Lakme Ad: Ah…she may look like Sonam Kapoor, but she is not. Last heard, the model got married and bid adieau to the modelling world.

Lakme-ad6

Lisa Ray and Yana Gupta in Lakme ad

Lakme-ad8-lisa-ray-yana-gupta

Raima Sen, Katrina Kaif in Lakme ad

Lakme-ad9-raima-sen-katrina-kaif-ad

11. Pears

 

 

 

Old-Pears-soap-advertisement-black-&-white

 

 

12. Lay’s

Lay’s ad done by Saif Ali Khan. Being a non-vegetarian I never thought whether potato chips are veg or non-veg stuff. I mean I always pick my favorite flavor from the shelves or would go for a newly launched flavor. Saif here showing his readers that Lay’s potato chips are vegetarian.

Saif Ali Khan Frito Lay's Advertisement

Lay’s print ad: Dhoni and Saif

Lay's-advertisement-dhoni-saif

 

13. Pantene
Pantene Print ad featuring Katrina Kaif

Pantene is featuring Katrina Kaif as its brand ambassador

Katrina Kaif for Pantene

14. Pond’s

Pond's is a household brand from the house of Unilever, India.

Pond’s Dreamflower Talc

A creative print ad from Pantene

A creative ad from Pantene

 

15. Hamam

Hamam soap ads from 1950s and 1970s

Fresh and glowing with Hamam

 

 

Similar post: India’s 100 most trusted brands, best brands of India

 

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