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Jackie Chan featuring in Visa commercial is funny no doubt. In this Beijing Olympics 2008 ad Jackie Chan plays for the stuff he is always famous for. He makes a mess out of everything, be it ping pong (table tennis…haha Chinese style), basketball, soccer, you name it, little Jackie screws up everything. He may jump from a fifth floor after smashing the glass window but will always land on something soft.

2008 China Olympics Visa Credit Card Commercial completely goes by Jackie characteristics, you will love it, irrespective of whether you are his fan or not.

This time lil Jackie got excited after seeing a big Yao Ming Olympic advertisement. And the rest is….well….incredible.

Independent Wieden + Kennedy launches an ambitious multi-spot campaign for Nike during tonight’s Olympics opening ceremony.

Nike has unveiled its much-anticipated “We Have Softball” commercial on 2008 Olympics opening ceremony and wins millions of hearts at one go. The soft ball ad has amazingly melodious Donna Fargo’s ’70s country hit “Happiest Girl in the Whole USA” and a montage of girls on a sandlot and adult Olympic athletes playing softball.

At the end of the ad a defiant title card reads: “We have softball…You can have everything else,” and the TV advertisement ends with Just Do It logo.

In “A Dream Deferred,” actor Danny Glover recites the stirring Langston Hughes poem and runner Sanya Richards is shown with her family, fans and coach Clyde Hart. The spot ends with Richards, who battled back from a rare disease to compete in the games this year, tearing down the track as Glover speaks the poem’s final “explosive” line.

“A New Team” features a performance of “The Star-Spangled Banner” by Marvin Gaye from the NBA Playoffs in 1983. His passionate effort provides the soundtrack for footage of current U.S. team members and nostalgic shots of stars such as Michael Jordan in their Olympics “Dream Team” years. The spot ends with players arms raised in unity.

Versions of the spots range from 30-seconds to 2 minutes-plus.

Shannon Worley served as producer. Creative directors Jelly Helm, Jeff Williams, and Steve Luker led the creative team at Wieden in Portland, Ore., that included Shannon McGlothin (art) and Nathan Goldberg (copy). Epoch Films’ Stacy Wall directed.

Beaverton, Ore.-based Nike spent $190 million advertising in 2007, $75 million through April 2008, per Nielsen Monitor-Plus.

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Credits:
Agency: Wieden+Kennedy, Portland
Creative Directors: Jelly Helm/Jeff Williams/Steve Luker
Copywriter: Nathan Goldberg
Art Director: Shannon McGlothin
Producer: Shannon Worley
Agency Executive Producer: Ben Grylewicz
Production Company: Epoch Films
Director: Stacy Wall
Production Supervisor: Eric Sederovitz
Line Producer: Marc Marrie
Head of Production: Jerry Solomon
Director of Photography: Tammy Reich
Editorial Company: Whitehouse Editorial
Editor: Lisa Gunning
Asst editor: Justin Beere
Producer: Justin Kumpata
Audio Post Prod. company: Eleven Sound
Mixer: Jeff Payne
Online/Effects: Ring of Fire
Producer: Casey Conroy
Color Correction: CO. 3, Mike Pethel, Matt Turner Titles/Graphics: Maurie Enochson @ Buck
Music: Donna Fargo, “Happiest Girl in the Whole USA”
Sound Design Co: Stimmung
Sound Designer: Gus Koven
Play ball with Stacy Wall

Coca-Cola Australia has rolled out an exclsuive Beijing Olympics advertising campaign “Bird’s Nest” to promote its sponsorship role This new 30-second television commercial titled ‘Birds Nest’ ad depicts five bird’s individual journeys to Beijing inspired by the Bird’s Nest stadium. The ad has been running on air and on web now. Limited edition 330ml and 385ml glass bottles will featur Olympic Games imagery which will be available exclusively in Coles and -’Eleven stores. Nationwide out-of-home will be rolled out, featuring the Coca-Cola bottle and key sporting imagery. Consumers can also go online to engage with the brand via a ‘Design the World a Coke’ website at www.coca-cola.com.au.

Agency: Wieden+Kennedy, Amsterdam Executive Creative Directors: John Norman, Al Moseley Copywriter: Dave Smith Art Director: Pierre Janneau Producer: Neil Henry, Elissa Singstock, Cimien Ekici Project Manager: Emma Williamson Agency Executive Producer: Corey Bartha Production Company: Partizan Films Animation: Director: Eric Lerner Executive Producer: Isabella Parish Producer: Julie Crosbie Live Action: Director: Thomas Hilland Executive Producer: Russell Curtis Producer: Miranda Johnstone Director of Photography: Stephen Keith-Roach Editor: Russell Icke Post-Production company: Munky London Audio Post-Prod. company: Wave Studios Music: A-Bomb, Human Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human) Sound Design: Wave Studios, A-Bomb

What better ways but to promote US pop nationalism by supporting not any or sundry but getting close and personal with US women’s beach volleyball sexy babes. happening dude George Bush seen here with the hot volleyball divas and must be tipping them about why getting into a uniform is important than thong and bra.

Nike is not an official 2008 Beijing Olympic sponsor but that does not take away the zeal from the sporty organization, after all only fool will miss this greatest sport-marketing event. So, it’s on its way to create to create some extra ordinary advertising campaign. This Olympic commercial “United We Rise” surely has its appeal hidden worldwide. After all its laden with pop patriotism that can sail across geographies with ease.

This Nike ad featurs Marvin Gaye who is singing the Star Spangled Banner.

Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

Other big names participated are Nike athletes like Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye’s performance of the National Anthem, a two and a half minute version of the commercial was aired on August 5, following the final episode of “Road To Redemption presented by NIKE on ESPN2.

Read: Game Vs. U.S Puts China in Hoots Heaven