Adglitz.com

Client: NTV Spor Turkey’s sports channell
Agency: TBWA, Istanbul, Turquia
Creative Director: İlkay Gürpınar
Group Head: Volkan Karakasoğlu
Art Director: Esra Ayas
Copywriter: Ali Şener

This GE commercial where Anderson Davis features as an ancient Greek discuss thrower is nice to see but then you realize that Olympics 2008 is happening in Beijing, China and not mandatorily in Greece. Is it always compulsory to showcase Greek as Olymplic background?

Anyway, the ad is cool. Anderson throws the discus and it due to a spin in the air it ruins an ancient (Greek!!) building.

The commercial is showcasing GE’s wind power management capability. GE is also one of the official sponsors of the game.

Nike is unveiling the “A Dream Deferred” television commercial on August 15. The Dream Deferred ad is special because the commercial is an inspirationally charged one which gives viewers a glimpse into Sanya Richards’ life over the past two years. Sanya Richards, after battling a rare ailment that threatened her track career, she persevered to return to action stronger than ever before. The ad shows Richards training and getting ready to return to competition in the 400 meter run.

The 60-second and 30-second ads were developed with Wieden+Kennedy Portland.
Earlier this month Nike kicked off its global advertising campaign for Beijing with a television commercial entitled “Courage.” The ad celebrates one of the most inspirational brand statements of all time, ‘Just Do It,’ by capturing the very essence of an athlete’s motivation. Last week Nike began airing “United We Rise,” an ad featuring the USA Basketball Team that is set to the score of Marvin Gaye’s legendary rendition of “The Star Spangled Banner.”

In a true celebration of the continuing spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials (exclusively for Beijing Olympics 2008) which would feature world-class track star Sanya Richards and the USA Softball Team.

This is a special year for USA Softball Team members as the Beijing Olympic Games enters into its final year of Olympic competition. In “We Have Softball,” advertisement Nike is highlighting the US team’s passion and commitment to continuing to play the game regardless of the circumstances.

The television ad debuts in the U.S. on August 12, and features members of the four-time, gold medal winning USA Softball Team.

The Dream Deferred Nike commercial is featuring the song “The Happiest Girl in the Whole U.S.A” which has been performed by Donna Fargo.

The new Nike Olympics advertisement ends with USA Softball players Lauren Lappin, Jessica Mendoza, Laura Berg, Vicky Galindo, Andrea Duran and Stacey Nuveman as they share in laughter with these words “We have softball, you can have everything else” appear on the screen.