Banned yet award winning television commercial from Volkswagen
Not quite sure, but the girl probably is saying Bollocks which means man’s front or behind (probably, not sure, the expression is something like “O Sh**”. The young has learned it from her father who utters this word when he accidentally puts petrol in his diesel engine. Guess, a bit hard for the ad to be banned.
Take a look at the list of awards the ad has won
IPA Effectiveness Awards, 2004 (Silver)
IPA Effectiveness Awards, 2004 (Best Idea)
Cannes Lions International Advertising Festival, 2004 (Silver Lion) for Cars
Advertising Creative Circle Awards, 2004 (Bronze) for Ken Grimshaw Memorial Honour for Best Use of Humour
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Dialogue
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Production Budget under £40,000
Advertising Creative Circle Awards, 2004 (Silver) for Best Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Viral Version of a Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Idea in 40 Seconds
British Television Advertising Awards (BTAA), 2004 (Silver) for Commercials (also ran on TV)
British Television Advertising Awards (BTAA), 2004 (Silver) for Virals
Uncensored yet super funny ad (Yo Mothefucking)
Funny yet a bit chauvinist V-W commercial
The ad is in German. The story goes like this. The guy gets close to the girl and mistakenly whispers – Drehzahlmesser – which means Tachometer, means the guy has his heart lying in his V-W Sport Sedan. The girl got jealous and you know the rest.
Volswagen Classic Vintage Black & White TV ad
Those are the times. I so wish to be part of that era. Ever wish you owned a Volkswagon?
Latest Volkswagen commercial
Check out the new VW commercial that Galen choreographed with dance icons Gene Kelly and Donald O’Connor!
Another sing song. While Gene Kelly is dancing in the rain
Drivers Wanted – Volkswagen Cartoon Commercial involving Match 5 in Speed Racer.
Terrorist theme: Controversial VW commercial (Small but tough)
Volkswagen Commercial – South Africa
The ad is nice, tight, puts across the message right and all that. But then, probably it is not an ideal example of politically correct ad. May be they need to get some training from Hollywood about casting. My point is why let people raise finger, why not play safe.
The best one: Volkswagen Father’s Day ad
Comments (0) Posted by admin on Saturday, November 27th, 2010
In the wake of gay-recruitment-and-US-army hullabaloo (here & here), let’s take a look at some of the print ads and television commercials relating to LGBT (lesbian, gay, bisexual, and transgendered). Having a straight conservative philosophy towards life I was not much in the knowing that there is a considerable market force behind this demography.
Big brands either subtly or simply on-your-face way have been creating advertisements around homosexuality. Often, some of those become center of controversy. Yet, it seems, over the years, marketers have realized the potency of the LGBT market and are actively propagating for gay and lesbian consumers through their creative. Mostly, these ads are targeted to city dwellers as research says, they are single and have large disposable income.
I don’t have the latest stats, but according to the 2006 Gay Press Report, over 183 Fortune 500 brands are active in the gay consumer market up from 150 in 2004. The market size in 2006 was $641 billion. (I’m not sure, how accurate that data was, looks like more exuberance, less substance.)
The only thing that probably I would mildly object. It’s time, advertisers do justice to gays’ intelligence. A half naked is so stereotype. But then, often we do see straight men are also treated the same way, dull, intelligent way. That way, advertisers are equal to all.
Research has shown that true depiction of gays and lesbians in advertising reap better benefit than those who are gross or unnecessarily stereotypical.
This Hyatt Resort ad is an honest try to portraying gays. Hyatt is one of the first hospitality groups to reach out to gays to through advertising. This is one communication which reflects who they are and how the live. Two men embracing under a waterfall will surely get thumbs up from LGBT community.
American Airlines is another example of a major brand jumping into gay bandwagon. Looks like from 50s era, this vintage ad is showing two carefree men stepping off American Airlines together. Nice visual, guys wearing Hawaiian shirts with socks and loafers.
This ad for Snickers is not directly gay. The guy probably can’t manage the 50% extra of Snickers bar. Turned out to be homophobic. A lil bit too much on imagination? Border line gayish…
Fashion brand Kenneth Cole released this ad in 2004, the election yea, when gay marriage became a hot issue suddenly. The ad is showing two men holding hands, the ad copy read, “52 percent of Americans think same-sex marriage doesn’t deserve a good reception. Are you putting us on?” The copy has a seriously double meaning message. Kenneth Cole has been creating advertising sensitive to AIDS and gay issues.
This ad released by Oslo Gay Lesbian Festival committee, I liked the visual and conceptualization.
Dolce & Gabbana will take you completely by surprise. Some may call it objectionable, fashionistas have their own reason to debate.
Watch out for the D&G TV commercial where a hot guy and sexy lady are rushing to meet, they meet eventually, but the lady kisses another lady and guy kissed another guy.
A man in a sleek apartment tries on a pair of jeans but struggles to pull them past his ankles, when suddenly a phone booth containing a blond man partially erupts through the floor. They look at each other with mischievous smiles. Lowering his jeans back down for a moment, he forcefully pulls his jeans all the way up — turning his entire apartment into a complete outdoor street scene. The two men happily walk away together.
Pepsi Gay Commercial with a similar twist like D&G
Gay themed PSP commercial
Heinz Gay kiss commercial
OK, guys, enough gay stuff….I am now checking out this most beautiful and romantic song of all time (supposedly)…lol
Comments (0) Posted by admin on Saturday, October 23rd, 2010
There are some Jeans ads and commercials made that raise eyebrows not only of a society at large but also of advertising councils. They create controversies and mind you controversies are damn good for publicity. Here, I have listed down top and best 10 Jeans ads and commercials (no McKinsey research finding, these are my personal favorites).
Wrangler Jeans – We are animals
This Wrangler Jeans advertisement is plane art or imitating life, is difficult to answer. The Ad ageny from Paris FFL Paris, France and its Executive Creative Directors Fred & Farid have created this shocking jean ad.
Schultz Jeans advertisement
OK, its not clear if this Schultz Jeans advert is meant for boys or girls, or may be it’s a unise*ual product meant for both the genders. Dear ladies, It shows you the right way to keep your clothes on after the whole exercise is over and leave the rest nkead and wanting for more.
Calvin Klein Jeans Banned Uncensored commercial
Calvin Klein Jeans commercial has been banned from American television. The ad in question has featured topless male and female models making out on a couch. Well, going with the flow participants are not wearing anything other than a pair Calvin Klein Jeans!
Steve Meisel, the famous photographer has shot the ad which deemed to be to vulgar for cable watching people of America.
Look at her legs, seems exported fresh from an anorexic country
Dolce & Gabbana Rpae Ad
This Dolce & Gabbana ad is a real real shocker. It simply suggests a gang rpae is about to take place. The commercial shows a woman is pinned to the ground by the wrists by a bare-chested man while other men in the background are looking on.
Advertising Self-Discipline Institute (IAP) from Italy has banned the advertisement. It said, the ad “offended the dignity of the woman, in the sense that the feminine figure is shown in a degrading manner. The woman has an alienated expression, with an absent look”.
Levi’s Bare Rear advertisement
There is nothing to much to hide. This Levi’s all bare ess ad, I am not sure how showcases the benefit of the product, but it worked, considered as one of the most popular Jeans ads of all time. By the way, the ad was shot in 1970s, not much fashion statement here (it’s as eternal as Eve), so still does not look outdated.
Turkish Jeans ad
This one is really weird. No, there is no nuidty involved in here, but quite obvious what’s taking place in there. Imagine, the ad is from Turkey, a so called conservative country.
Lee Jeans controversial Lolita style ad
The shocking part in this Lee Jeans ad is that, baby doll get up girl who is shot in the ad shoot in various nymphet scenarios barely looks legal age wise. Australia’s Advertising Standards Board is scrutinizing this fruit if art after several people complained “the clothes can hardly be seen and this type of ad demeans women.”
Calvin Klein controversial ad featuring Eva Mendes
Calvin Klein chose Eva Mendes as its brand ambassador when she was sentenced rehab. The folks out there at CK thought she truly is personification of se*iness and confrontational.
Crocker uncensored commercial
Honestly I don’t much like this TVC of Crocker, probably an Israeli brand (not much in the knowing, sorry). Well, there is not much to dislike either, it’s a pretty simple honest ‘Why should boys have all the fun’ kinda ad.
Levi’s Vintage Banned TV advert
Comments (0) Posted by admin on Tuesday, October 12th, 2010
AshleyMadison.com’s superbowl commercial has been rejected by NFL. You may or may not heard of the website before but many married people do have. Ashley Madison offers its matchmaking services to married people looking to have an illicit affair. The Canadian company tried to insert a print ad for its services in the 2009 Super Bowl commercial. The ad shows a sweaty woman in a tiny tank top in a suggestive posture and asking “Who are you doing after the game?” It’s got lot of publicity last month for its so called innovative services. And mind you, it will keep getting more.
The NFL team has rejected the commercial even before seeing it when it realized what the Web site does, according to CNBC.com. “After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site,” NFL spokesman Brian McCarthy said.
Ashley Madison president however does not agree with NFL management team. He has his own reasons, after all isn’t he only delivering only what all of us want so badly in life. He said, “I find the rejection to be ridiculous given that a huge percentage of the NFL’s marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and have in the game program. That’s a product that literally kills tens of thousands of people each year,” he said, adding, “We don’t intend to let this pass. The NFL fan base is our core audience and we will find a way to let them know about the existence of this service and let them decide if it’s something for them.” Link
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