Adglitz.com

Ogilvy & Mather, Mumbai

Some ads done in 2008: Bajaj Auto - Pulsar range of motorcycles: Pulsarmania,Idea Pad: Marooned, Taj Tea Trail - A Tea Tasting Event: Divinity, Taj Tea Trail - A Tea Tasting Event: Genesis, Photolibrary: Baby ‘For Sale’, Glow Paint: Cinderella

Leo Burnett Mumbai

Tide Detergent: Lipstick, Tide Detergent: Ice Cream, Tide Detergent: Ketchup, Luxor Highlighters: Che, Luxor Highlighters: Hitler, Luxor Highlighters: Chaplin, GoaFest 2007 awards: arty farty idea

Saatchi & Saatchi, Mumbai

Cox & Kings Travel: Eiffel Tower, Cox & Kings Travel: London Bridge, Cox & Kings Travel: Statue of Liberty, Olay: Eclipse, Ariel: Stains,

Contact Advertising, Mumbai

Aadhar

Mudra Communication Pvt Ltd Delhi

Godrej Ezee: Tag

R K Swami BBDO, Mumbai

ACB (Anti Corruption Bureu): Money Envelope

Rediffusion DY&R, Mumbai

Juice Salon: Hairstyles, WWF: Save Trees

VGC, Mumbai
Cancer Patients Association: Cancer Sachet, Environmental Magazine: Trees, Music Institute: Music Sheet

How do you know what is great advertising? Great advertising is single minded, the proposition differentiates and the advertising idea dramatizes the proposition brilliantly. Strategy, therefore, needs to be simple, single minded and stimulating to the creative team so that it comes up with a good advertising idea.

Good advertising strategy should work like a funnel. A good strategy begins with a situational analysis. There are a few things one should never do in situational analysis:

1. Never accept that there is no information

2. Never use your brand’s market share alone to conclude market position.

3. In indexing, never fail to find a reference point that gives the clearest picture

Never forget the miniscule statistical changes from research reports are not the whole story. And never leave out an accurate population count.