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Advertising Basics in 100 Words

06 Apr
2011

Ad Network

Advertising definition, term, meaning, information. What is Ad Network? Ad Network: An advertising network or ad network is an entity that connects advertisers to the publishers to host their advertisements. Like a 3rd party agent or broker it consults, acts as mediator between marketers and publishers and allow advertising buyers

04 Dec
2010

What is Online/Internet Advertising?

Online advertising is a type of mass communication which is based on traditional form of advertising but develops its own communication strategies in correlation with the new technical and medium based requirements. Broadly, online advertising is about delivering advertisements to Internet/online users via Web sites, e-mail, ad-supported software and Internet-enabled

04 Dec
2010

What is Marketing?

It’s a management process through which products and/or services move from concept to customers. Broadly, the process of marketing is performed by research, promotion, distribution and sales. It consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both

08 Nov
2010

Billboard/Outdoor advertising: Disadvantages

Disadvantages of Billboard/Outdoor advertising (in 100 words). Billboard/outdoor advertising reach out to its audience as part of the environment. Let’s take a look at the cons of the medium: Disadvantages: 1. External conditions affect the visibility (e.g. Traffic jam, fog) 2. Prime locations are controlled by big players for months,

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