web analytics

Ad Folklore

04 Jul
2009

The Story Behind Apple’s 1984 Ad

Apple became a household name during the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh. Apple’s PR firm Chiat/Day pitched a similar ad in 1982 to promote Apple II. The basic premise was that the Apple II would

Show Buttons
Hide Buttons