Adglitz.com

1909-1939

Delicious and Healthful
When they find the Pepsi-Cola bottles are empty, their morale will go down another 10 points
Pepsi-Cola hits the spot, 12 full ounces, that’s a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you!
Nickel, nickel, nickel, nickle, Trickle, trickle, trickle, trickle…

1939-1950

Twice As Much For A Nickel Too

1950-1953

The Light Refreshment
1953-1961

Be Sociable

1961-1963

Now It’s Pepsi For Those Who Think Young

1963-1967

Come Alive! You’re In The Pepsi Generation

1967-1969

Taste That Beats The Others Cold

1969-1973

You’ve Got A Lot To Live, Pepsi’s Got A Lot To Give

1973-1975

Join The Pepsi People Feelin’ Free

1974

Lipsmackin thirst quenchin (ace tastin motivatin good buzzin cool talkin high walkin fast livin ever givin cool fizzin) Pepsi

1975-1978

Have A Pepsi Day

1978-1981

Catch That Pepsi Spirit

1981-1982

Pepsi’s Got Your Taste For Life!

1983

Pepsi Now!

1984

Pepsi, The Choice Of A New Generation
Are you ready to take the challenge?

1985

Taste the difference
Generation Next

1986

Join the Pepsi generation: feel the taste

1989

A Generation Ahead

1992

Gotta Have It

1993

Be Young, Have Fun, Drink Pepsi

1995

Nothing Else is a Pepsi

1997

Generation Next

1998

Same Great Taste

1999

The Joy of Cola

2000

The Joy of Pepsi

2003

Pepsi. It’s the Cola

2000-2003

“Aazadi dil ki” (Hindi- meaning “Freedom of the Heart”)(India)

2003

“It’s the Cola”/”Dare for More” (Pepsi Commercial)

2003-2005

Yeh Pyas Hai Badi (Hindi meaning “This thirst is too much”)(India)

2005-2006

An ice cold Pepsi. It’s better than sex!

2006-2007

Why You Doggin’ Me/Taste the one that’s forever young

2007-2008

More Happy/Taste the once that’s forever young

2008

Yeh hai Youngistaan Meri Jaan! Hindi – meaning “This is the Young era my dear” (India and Pakistan)

2008

Pepsi Stuff for Super Bowl Commercial

2008

Рepsi is #1

2008

Pepsify karo gai(Hindi meaning “Wanna Pepsify!”)

2008-2009

Something for Everyone

2009

Refresh everything and (during many commercials) Every Generation Refreshes The World

Coca-Cola Slogans from 1886 – 2005

1886
Drink Coca-Cola

1900
Delicious and refreshing
For headache and exhaustion, drink Coca-Cola

1904
Coca-Cola is a delightful, palatable, healthful beverage
Coca-Cola satisfies
Delicious and Refreshing
Drink Coca-Cola in bottles – 5¢

1905
Drink a bottle of carbonated Coca-Cola
Coca-Cola revives and sustains
Drink Coca-Cola at soda fountains
The favorite drink for ladies when thirsty, weary, and despondent
Good all the way down
Flows from every fountain
Sold in bottles

1906
The drink of quality
The Great National Temperance
Thirst quenching – delicious and refreshing

1907
Delicious Coca-Cola, sustains, refreshes, invigorates
Cooling… refreshing… delicious
Coca-Cola is full of vim, vigor and go – is a snappy drink

1908
Sparkling – harmless as water, and crisp as frost
The satisfactory beverage

1909
Delicious, wholesome, refreshing
Delicious, wholesome, thirst quenching
Drink delicious Coca-Cola
Whenever you see an arrow think of Coca-Cola

1910
Drink bottled Coca-Cola – so easily served
It satisfies
Quenches the thirst as nothing else can

1911
It’s time to drink Coca-Cola
Real satisfaction in every glass

1912
Demand the genuine – refuse substitutes

1913
Ask for it by its full name – then you will get the genuine
The best beverage under the sun
It will satisfy you
A welcome addition to any party – anytime – anywhere

1914
Demand the genuine by full name
Exhilarating, refreshing
Nicknames encourage substitutions
Pure and wholesome

1915
The standard beverage

1916
It’s fun to be thirsty when you can get a Coca-Cola
Just one glass will tell you

1917
Three million a day
The taste is the test of the Coca-Cola quality
There’s a delicious freshness to the flavor of Coca-Cola

1919
Coca-Cola is a perfect answer to thirst that no imitation can satisfy
It satisfies thirst
Quality tells the difference

1920
Drink Coca-Cola with soda
Delicious and refreshing
The hit that saves the day

1922
Quenching thirst everywhere
Thirst knows no season
Thirst can’t be denied
Thirst reminds you – drink Coca-Cola

1923
Refresh yourself
A perfect blend of pure products from nature
There’s nothing like it when you’re thirsty

1924
Pause and refresh yourself

1925
Six million a day
The sociable drink
Stop at the red sign and refresh yourself

1926
Thirst and taste for Coca-Cola are the same thing
Stop at the red sign

1927
Around the corner from anywhere
At the little red sign

1928
A pure drink of natural flavors

1929
The pause that refreshes

1930
Meet me at the soda fountain

1932
Ice-cold sunshine
The drink that makes the pause refreshing

1933
Don’t wear a tired, thirsty face

1934
Carry a smile back to work
Ice-cold Coca-Cola is everywhere else – it ought to be in your family refrigerator
When it’s hard to get started, Start with a Coca-Cola

1935
The drink that keeps you feeling right
All trails lead to ice-cold Coca-Cola
The pause that brings friends together

1936
What refreshment ought to be
Get the feel of wholesome refreshment

1937
America’s favorite moment
Cold refreshment
So easy to serve and so inexpensive
Stop for a pause… go refreshed

1938
Anytime is the right time to pause and refresh
At the red cooler
The best friend thirst ever had
Pure sunlight

1939
Coca-Cola goes along
Make lunch time refreshment time
Makes travel more pleasant
The drink everybody knows
Thirst stops here

1940
Bring in your thirst and go away without it
The package that gets a welcome at home
Try it just once and you will know why

1941
A stop that belongs on your daily timetable
Completely refreshing

1942
The only thing like Coca-Cola is Coca-Cola itself
Refreshment that can’t be duplicated
Wherever you are, whatever you do, wherever you may be,
when you think refreshment, think ice-cold Coca-Cola

1943
That extra something
A taste all its own
The only thing like Coca-Cola is Coca-Cola itself
It’s the real thing

1944
How about a Coke
High sign of friendship
A moment on the sunnyside

1945
Whenever you hear “Have a Coke,” you hear the voice of America
Passport to refreshment
Happy moment of hospitality
Coke means Coca-Cola

1947
Coke knows no season
Serving Coca-Cola serves hospitality
Relax with the pause that refreshes

1948
Delicious and refreshing
Where there’s Coca-Cola there’s hospitality
Think of lunchtime as refreshment time

1949
Coca-Cola….Along the highway to anywhere

1950
Help yourself to refreshment

1951
Good food and Coca-Cola just naturally go together

1952
Coke follows thirst everywhere
What you want is Coke
The gift of thirst

1953
Dependable as sunrise

1954
For people on the go
Matchless flavor

1955
Almost everyone appreciates the best
America’s preferred taste

1956
Feel the difference
Friendliest drink on earth
Makes good things taste better

1957
Sign of good taste

1958
Refreshment the whole world prefers
The cold, crisp taste of Coke

1959
Cold, crisp taste that deeply satisfies
Make it a real meal

1960
Relax with Coke
Revive with Coke

1961
Coke and food – refreshing new feeling

1962
Enjoy that refreshing new feeling
Coca-Cola refreshes you best

1963
A chore’s best friend
Things go better with Coke

1964
You’ll go better refreshed

1965
Something more than a soft drink

1966
Coke…after Coke…after Coke

1970
It’s the real thing

1971
I’d like to buy the world a Coke

1975
Look up America

1976
Coke adds life

Coke Adds Life television commercial

1979
Have a Coke and a Smile

Have a Coke and a Smile mean Joe Green commercial

1982
Coke is it!

1985
We’ve got a Taste for You (Coca-Cola and Coca-Cola classic)
America’s Real Choice

1986
Catch the wave (Coca-Cola)
Red White & You (Coca-Cola classic)

1989
Can’t Beat the Feeling

1990
Can’t Beat the Real Thing

1993
Always Coca-Cola
Taste it all

1994
Play Red Hot Summer

1995
Play Red Hot Summer Again

1996
Enjoy

2001
Life is Good

2003
Life tastes good

2003
Real

2005
Make It Real

2005
Welcome to the Coke side of life

2007
Live on the Coke Side of Life

2009
Open Happiness

2010
Open Happiness

Coca Cola Superbowl TV commercial 2010

South Africa World Cup 2010 television commercial

Apple became a household name during the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh.

Apple’s PR firm Chiat/Day, had pitched a similar ad in 1982 to promote Apple II. The basic premise was that the Apple II would only enable people, and not hinder them with inane commands and hard to understand interfaces.

No executives were particularly enamored with the spot, and it was filed away for possible later use.

A year later, Chiat/Day was tasked with creating an advertising campaign for the upcoming release of the Macintosh. The agency prepared a spot titled Manuals that featured an IBM XT and a pile of the manuals which were bundled with the computer. The camera would then show a Macintosh with its single user’s guide floating down to land near the mouse.

The ad didn’t find many champions in the corporate hierarchy, so Chiat/Day, on the advice of Steve Jobs, restarted production of the shelved 1984.

Jobs wanted a blockbuster for his product. Chiat/Day’s copywriter and art director, Steve Hayden and Brent Thomas, created a tentative storyboard to present to the newly installed John Sculley for approval. The storyboard featured hundreds of men listening to Big Brother on a huge screen delivering a speech on the virtues of censorship. In mid-speech, a model runs into the room and destroys the screen with a baseball bat, freeing the men from Big Brother’s grasp.

Steve Jobs was thrilled with the commercial. He thought that it would generate a buzz for the Macintosh without even featuring the product itself.

Sculley, the creator of the Pepsi Challenge and Pepsi Generation while he was VP at PepsiCola (PepsiCo’s beverage wing), disliked the ad, but was willing to defer to Jobs. The ad was approved, and Chiat/Day was told to buy the airtime during SuperBowl XVIII.

Chiat/Day hired Ridley Scott (Alien, Blade Runner) to direct the commercial, and the agency was given a budget of $900,000 to produce 1984 and an ad for the Lisa titled Alone Again.

Shooting began in September in Scott’s native Britain. He assembled a cast of British skinheads to populate the auditorium where Big Brother delivered his speech. Unfortunately, Scott was unable to get the necessary number, so he paid amateurs $125 a day to shave their heads.

Casting for the heroine was more difficult. The baseball bat had been swapped for a more dramatic (and unwieldy) sledgehammer. The models that showed up for the casting call were physically unable to throw the sledgehammer safely or attractively. Luckily Anya Major, an experienced discus thrower, tried out for the part.

The ad was the pride of the entire agency. They were confident that 1984 would generate a tremendous interest in not only the Macintosh, but all Apple products.

Unfortunately, Apple’s board didn’t concur. When the board was shown the ad, cofounder Mike Markula suggested that Apple drop Chiat/Day altogether. The rest of the board was not impressed either.
Sculley was discouraged by the board’s reaction and asked Chiat/Day to sell back both the timeslots to CBS (the commercial was to air uncut during a minute spot, and an abreviated version would be aired during a thirty second spot). If a buyer could not be found, Manuals would be run instead. Chiat/Day defied Sculley and only sold the thirty second spot.

Steve Wozniak, who was still friends with Jobs at the time, heard about the board’s refusal to support the adfrom Jobs, who also showed it to him. Wozniak loved the ad and offered to pay for the spot personally if Jobs was unable to get Apple to air the ad.

When Jobs told Sculley of Wozniak’s support, he gave the decision to marketing manager, Bill Campbell (future CEO of Intuit), who loved the ad. Manuals was scrapped.
Contrary to popular belief, 1984 did not run just once. In order to make it eligible for Cannes, Apple bought airtime on KMVT in Twin Falls Idaho at 1:00 AM in December 1983. On January 22, six weeks later, the ad aired for SuperBowl XVIII (between the Redskins and Raiders in Tampa Bay), and it was a sensation. The ad was awarded the top prize at Cannes and was replayed constantly on news programs following the game. Chiat/Day estimated that 1984 generated over $5 million in free publicity.

Response to the ad was so strong that Apple bought months of ad time on ScreenVision, a company that sold ad time in movie theaters. Some owners reaired the ad for months after Apple’s contract ran out with ScreenTime because they were so enamored with the commercial.

The 1984 ad is considered the greated commercial in the history of the SuperBowl, and it was updated in 2004 – the ad’s 20th anniversary – to include an iPod. Link