Category Archives: 1 Visual Treat

Jun 27

Naked Truth: Vanguardia Magazine ad features Barack Obama, Mahmoud Ahmadinejad and Julian Assange in bare state

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How do you connect your product or services to your audience? This is an ideal example of how a brand takes its marketing slogan too seriously (‘La Verdad al Desnudo means ‘The naked truth’ in Spanish) and comes up with creative which literally means the same. May not win brownie points from critics, but then if the campaign serves its purpose, the job is considered well done.

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Advertising Agency: Delta, Quito, Ecuador
Creative Director: Pablo Mayoral
Art Directors / Copywriters: Marcelo Calderón, Oswaldo Terreros

Apr 16

Madonna at her suggestive best for Louis Vuitton

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It seems more Madonna is getting old, she is experimenting with her age and for a perceived charisma. The singer has stripped again for Louis Vuitton handbag in what clearly seemed to be an airbrushed photo shoots. The 50 year old singer is sporting nothing but a skimpy pair of monogrammed briefs. She reportedly charged a £6.5million fee for the campaign. This is a 2009 ad, reincarnating for 1 Visual Treat

 

Nov 23

Lamborghini Aventador unleashes extreme violent print ads for hypercar lovers

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Ad copy:
It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.
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Ad copy:


Gearshifts can be as unforgiving as a professionally executed punch in the neck.
Jan Baedeker, Cassicdriver.com
The new Lamborghini Aventador with 700hp
The truth hurts.


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Ad copy:


It you slam on the brakes at 100km/h, you come to a halt in just 30 meters.
Your eyeballs should then pop back into their sockets.
Ulrich Safferling, Auto-Illustrierte
The new Lamborghini Aventador with 700hp
The truth hurts.


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Ad copy:


The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.




Credit:


Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011















					

				

		
	


				
					
	

				
					
	

		

							

					Nov
					16
				
			
World Leaders are Kissing in Unhate Campaign: Brought to you by United Colors of Benetton (with video)

			
						

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Imagine a world without boundaries, without politics, without fighting over sharing of resource, without agendas and vested interest.


 


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Huffingtonpost Post wonders if this is the beginning of a new international diplomacy.


On a lighter side, you wish if the world has more beautiful and se-xy ladies like German chancellor. Then you wonder, at the top, be it in corporate or politics, if the world is too much tilted around men and not women. May be a next ad series from Benetton.


If you wonder, what went beside strategizing the creative,  this is what Alessandro Benetton, executive deputy chairman, who presented the ads in Paris, had to say, “they were meant to promote the idea of  -unhate. The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss.”


Check out the Benetton Unhate Campaign Video