From the heart-warming to the worthy, here are 300+ iconic car slogans and taglines that ruled the hearts and minds of millions over generations.
If you wonder, what makes automotive slogans great, here is what automotive pioneer Henry Ford has to say. “If you have a really good thing, it will advertise itself,” was a piece of advice that American automotive pioneer Henry Ford was fond of repeating. He even went to the extreme of saying that advertising was “an economic waste.” And, to a certain extent, he practised what he preached. When demand for its Model T was at its highest, between 1917 and 1923, the Ford Motor Company ran no advertising.
Nevertheless, when markets became more competitive, advertising became a key strategy for Ford. And even when the company itself chose not to advertise, it contractually required its dealers to run approved adverts in local press, such as the 1922 ad “Buy a Ford and spend the difference”2 , which rather ironically featured none other than the face of Henry Ford, the advertising agnostic, in a prominent position.
Slogans (sometimes known as taglines) have played an important role in the cultural history of the automotive sector, helping to define brands and capture the imaginations of the car-buying public. But not everyone hits the mark. Take, for example, Audi’s “Truth in Engineering” campaign in the US in 2015 when its parent company, Volkswagen, had just been revealed as cheating on data emissions for its diesel-powered cars. A car-buying public from Wyoming to Washington was less than impressed by this emphasis on the brand’s “integrity” at a time when its owners had been found guilty of widescale deception.
That said, there has been a huge range of automotive slogans that have helped to characterize brands in words with the precision of a surgeon’s knife. What factors make the best ones stand out from the crowd (and, more importantly, sell vehicles)? Creativity, humor, wordplay, surprise, and laser-sharp linguistic messaging with the strictest economy of words are some of the key common features. We look at the top 300 car slogans of all time to find out more.
- Acura Precision Crafted Performance
2. Acura The road will never be the same.
3. Acura Precision crafted performance.
4. Acura True definition of Luxury. Yours.
5. Alfa Romeo Alfa Romeo. Beauty is not enough.
6. Alfa Romeo Power for your control.
7. Audi Never Follow.
8. Audi Keeping ahead through technology.
9. Audi Everyone dreams of an Audi.
10. Audi The Art of Engineering
11. Audi A4 See the future in a new light
12. Audi A6 Design & performance
13. Audi Q7 From the creator of quattro
14. Audi A8 Sporty & exclusive
15. Audi TT Sheer exhilaration
16. Audi R8 The art of seduction
17. BMW Sheer Driving Pleasure.
18. BMW The Ultimate Driving Machine.
19. BMW X5 Taking the lead.
20. BMW The ultimate driving experience
21. BMW 7-Series A class unto itself.
22. BMW 3-Series Driving enjoyment in beats per minute.
23. BMW 5-Series The answer to your questions.
24. BMW X3 Any road. Any time.
25. Buick Dream up
26. Buick When better automobiles are built, Buick will build them.
27. Buick Buick. The spirit of American style.
28. Buick It makes you feel like the man you are.
29. Buick Buick. It’s all good.
30. Buick The spirit of American style.
31. Buick Isn’t it time for a real car?
32. Buick Wouldn’t you really rather have a Buick?
33. Chevrolet The heartbeat of America.
34. Chevrolet Baseball, hot dogs, apple pie and Chevrolet.
35. Chevrolet Aveo U-VA Incredibly spacious
36. Chevrolet An American Revolution
37. Chevrolet Captiva Choose your turf
38. Chevrolet Eye it. Try it. Buy it.
39. Chevrolet Optra Magnum Enjoy the drive
40. Chevrolet The road isn’t built that can make it breathe hard.
41. Chevrolet See the USA… in your Chevrolet.
42. Chevrolet Chevrolet. Building a better way. To see the USA.
43. Chevrolet Cavalier The more you know, the better it looks… Cavalier. We’ll be there.
44. Chevrolet Optra SRV Turn on style
45. Chevrolet Trucks Like a Rock.
46. Chevrolet Spark Full of life
47. Chrysler Chrysler. Inspiration comes standard.
48. Chrysler Chrysler. Inspiration comes standard
49. Chrysler Your next car.
50. Chrysler Drive = Love.
51. Cadillac Standard of the World.
52. Cadillac The Penalty of Leadership
53. Cadillac Creating a higher standard.
54. Cadillac Life, Liberty and the Pursuit.
55. Cadillac Break through.
56. Citroen Just imagine what Citroen can do for you.
57. Dodge Grab life by the horns.
58. Dodge Dodge. Different.
59. Dodge Bigger in Texas, Better in Dodge.
60. Dodge It’s gotta be a Dodge.
61. Dodge Domestic. Not domesticated
62. Elfin A modern evolution to the sports car world
Iconic “Driven by Passion” tagline from Fiat
63. FIAT Driven by passion. FIAT.
64. Fiat Strada Hand-built by robots.
65. Fiat Linea Admiration Guaranteed
66. Ford Built Ford Tough!
67. Ford Everything We Do is Driven By You
68. Ford Ford has a better idea.
69. Ford Better Ideas Driven By You.
70. Ford Ford. Bold moves.
71. Ford Build for life in Canada.
72. Ford Ford. Designed for living. Engineered to last.
73. Ford Have you driven a Ford lately?
74. Ford Built for the road ahead.
75. Ford Fusion The no nonsense car
76. Ford Quality is Job One
77. Ford Feel the difference.
78. Fiat Palio Stile The Fiat of the new generation
79. Ford There is a Ford in your future.
80. Ford If you haven’t looked at Ford lately, look again.
81. Ford Trucks The Best Never Rest.
82. Ford Endeavour Magnify the adventure
83. GMC Sierra We are Professional Grade.
84. GMC Trucks The Strength of Experience.
85. Honda It must be love.
86. Honda The Power of Dreams.
87. Honda Start something special
88. Honda First man, then machine.
89. Honda Technology you can enjoy.
90. Honda CR-V Live up
91. Honda City Enjoy your challenges
92. Honda Civic Pure exhilaration
93. Honda Accord 2008 Lead
94. Honda Civic Hybrid Truly Honda by nature
95. Honda Mobilio Apne Liye, Apno Ke Liye
96. Honda Amaze Badle aapki duniya
The current print ad series for Hummer feature the tagline “like nothing else” and bewitching images of exotic wildlife in its natural habitat.
97. Hummer Like nothing else on earth.
98. Hummer Hummer. Like nothing else.
99. Hyundai Drive your way.
100. Hyundai Driving is believing
101. Hyundai Prepare to want one.
102. Hyundai It’s a whole new Hyundai
103. Hyundai Always there for you.
104. Hyundai Sonata Embera Undoubtedly Distinguished
105. Hyundai Verna Feel it
106. Hyundai i10 Catch the i
107. Hyundai i20 I got it all
108. Hyundai Verna Feel it
109. Hyundai Accent Executive
110. Hyundai Getz Prime Drive global
111. Hyundai Santro Xing The sunshine car
112. Hyundai Tucson Your spirit of adventure or Makes everyday an adventure
113. Hyundai Tucson Holden Holden go.
114. Infiniti Infiniti. Accelerating the Future.
115. Isuzu You have my word on it.
116. Jaguar Born to Perform.
117. Jaguar Unleash a Jaguar
118. Jaguar The Art of Performance.
119. Jaguar Don’t Dream It. Drive It.
120. Jaguar Grace… Space… Pace…
121. Jeep The Toughest 4-letter Word on Wheels
122. Jeep If it’s not trail rated, it’s not a Jeep.
123. Jeep The sun never sets on the mighty jeep.
124. Jeep Jeep. There is only one.
125. Jeep Have fun out there.
126. Jeep Only in a Jeep.
127. Kia The power to surprise.
128. Kia Make every mile count.
129. Kia The car that cares
130. Land Rover Go Beyond.
131. Land Rover Above & Beyond
132. Lincoln Travel Well.
133. Lincoln What a luxury car should be.
134. Lincoln American Luxury.
135. Lexus The relentless pursuit of perfection.
136. Mahindra Bolero Take on anything
137. Mahindra Xylo Outgrow your sedan
138. Mahindra Scorpio Nothing else will do
139. Maruti Suzuki 800 Change your life
140. Maruti Ritz Live the moment
141. Maruti Ritz Joy Inside
142, Maruti Zen Estilo Shape your world
143. Maruti Alto Let’s go
144. Maruti Esteem Welcome to the big world
145. Maruti Wagon R Duo LPG or petrol. Drive the way you want.
146. Maruti Gypsy King
147. Maruti Omni Fits all
148. Maruti Swift Dzire The heart car
149. Maruti Grand Vitara Play it your way
150. Maruti SX4 Men are back
151. Maruti Versa The joy of travelling together
152. Maruti Wagon R For the smarter race
153. Maruti A-Star Stop @ nothing
154. Maruti Swift You’re the fuel
155. Mercedez-Benz Unlike Any Other.
156. Mercedez-Benz Engineered to Move the Human Spirit.
157. Mercedez-Benz Mercedez-Benz. The future of the Automobile.
158. Mercury At the sign of the cat.
159. Mercury New doors opened.
160. Mercury Live life in your own lane.
161. Mercury Imagine yourself in a Mercury now.
162. Mazda Zoom, Zoom, Zoom
163. Mazda Passion for the road.
164. Mitsubishi Wake up and drive
165. Mitsubishi Wake up and drive.
166. Mitsubishi Better built. Better backed.
167. Nissan Built for the Human Race
168. Nissan Shift
169. Nissan Shift expectations.
170. Nissan Just wait you drive it.
171. Nissan Major motion, from Nissan.
172. Nissan Everything you want. Nothing you don’t.
173. Nissan Life is a Journey. Enjoy the Ride
174. Nissan You can with a Nissan.
This is not your father’s Oldsmobile. This is the new generation of Olds. America lapped up the step-up line, which became part of the pop culture lexicon
175. Oldsmobile This is not your father’s oldsmobile.
176. Oldsmobile Start something.
177. Porsche Porsche. There is No Substitute.
178. Plymouth The Pride is Back. Born in America.
179. Plymouth Plymouth – Isn’t that the kind of car America wants?
180. Plymouth If it’s important to you, it’s important to Plymouth.
181. Plymouth Not that’s imagination. That’s Plymouth.
182. Plymouth And the Plymouth win-you-over beat goes on.
183. Peugeot Peugeot. Live the pleasure.
184. Peugeot The drive of your life.
185. Peugeot The lion goes from strength to strength.
186. Pontiac We are driving excitement
187. Pontiac Pontiac. Designed for Action
188. Pontiac Fuel for the Soul
189. Rover Driving is Believing
190. Rover Rover. A class of its own.
191. Saab Find your own road.
192. Saab Welcome to the State of Independence.
193. Saab Saab. Move your mind.
194. Saturn Like Always. Like Never Before.
195. Saturn A different kind of company. A different kind of car.
196. Saturn It’s different in a Saturn.
197. Saturn What kind of car is that? It’s a Saturn.
198. Saturn People First.
199. Smart – DaimlerChrysler Smart. Open your mind.
200. Seat Seat. Auto emocion.
201. Skoda Skoda. Simply Clever.
202. Skoda It’s a Skoda. Honest.
203. Skoda Fabia Because you’re special
204. Skoda Octavia Engineered with passion. Built with love.
205. Skoda Superb Simply superb
206. Skoda Laura Beauty beckons
207. Subaru Think. Feel. Drive.
208. Subaru Driven by what’s inside.
209. Subaru Inexpensive. And built to stay that way.
210. Subaru When you get it. You get it.
211. Subaru The beauty of all wheel drive.
212. Suzuki Everyday vehicles that aren’t..
213. Tata Indigo Spoil yourself
214. Tata Indigo CS Class starts early
215. Tata Safari Reclaim your life
216. Tata Safari 4*4 Make Your Own Road
217. Tata Indigo Marina Big on space. Big on life.
218. Tata Indigo XL The exclusive lounge
219. Tata Indica V2 More car per car
220. Tata Sumo Grande More than meets the eyes
221. Toyota Get the Feeling.
222. Toyota Today tomorrow Toyota.
223. Toyota Everyday
224. Toyota Get the feeling
225. Toyota Drive your dreams
226. Toyota Who could ask for anything more?
227. Toyota You asked for it. You got it.
228. Toyota New experience of motoring
229. Toyota What will you do with all the money you save?
230. Toyota I love what you do for me
231. Toyota The best built cars in the world
232. Toyota The car in front is a Toyota
233. Toyota You, asked for it. You got it, Toyota.
234. Toyota Let’s go places
235. Toyota Oh What a Feeling. Toyota.
236. Toyota Moving forward.
237. Toyota Camry Beyond excellence
238. Toyota Innova All you desire
239. Toyota F1 Touch The Perfection
Volkswagen’s famous “Drivers Wanted” theme has been an umbrella theme for decades across countries
240. Volkswagen Drivers Wanted
241. Volkswagen Relieves Gas Pains
242. Volkswagen Think Small
243. Volkswagen Das Auto
244. Volkswagen It’s not a car, it’s a Volkswagen.
245. Volkswagen Small wonder
246. Volkswagen If gas pain persists, try Volkswagen.
247. Volkswagen Relieve gas pains
248. Volkswagen For the love of the car
249. Volkswagen If only everything in life was as reliable as a Volkswagen
250. Volkswagen Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)
251. Volvo Drive Safely
252. Volvo For life
253. Volvo S80: Built for the unwritten road
254. Volvo XC90: Celebrate yourself
255. Lotus: A Lotus is a rare sight
266. Lotus: The rarest exotic cars
267. Lotus Evija: For the drivers
267. BMW M3 Touring: Driven by obsession.
268. Ferrari 296 GTB: Defining fun to drive.
267. Toyota GR86: Own every turn.
268. Volkswagen ID. Buzz: Great things start with a smile
269. Hyundai Ioniq 6: Awaken your world.
270. Mercedes EQE: This is for all senses.