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Home » 270+ Greatest Car Slogans & Taglines of All-time (Updated October 2022)

270+ Greatest Car Slogans & Taglines of All-time (Updated October 2022)

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Collection of the best tag lines from automobile industry

From the heart-warming to the worthy, here are 300+ iconic car slogans and taglines that ruled the hearts and minds of millions over generations.

If you wonder, what makes automotive slogans great, here is what automotive pioneer Henry Ford has to say.  “If you have a really good thing, it will advertise itself,” was a piece of advice that American automotive pioneer Henry Ford was fond of repeating. He even went to the extreme of saying that advertising was “an economic waste.” And, to a certain extent, he practised what he preached. When demand for its Model T was at its highest, between 1917 and 1923, the Ford Motor Company ran no advertising.

Nevertheless, when markets became more competitive, advertising became a key strategy for Ford. And even when the company itself chose not to advertise, it contractually required its dealers to run approved adverts in local press, such as the 1922 ad “Buy a Ford and spend the difference”2 , which rather ironically featured none other than the face of Henry Ford, the advertising agnostic, in a prominent position.

Slogans (sometimes known as taglines) have played an important role in the cultural history of the automotive sector, helping to define brands and capture the imaginations of the car-buying public. But not everyone hits the mark. Take, for example, Audi’s “Truth in Engineering” campaign in the US in 2015 when its parent company, Volkswagen, had just been revealed as cheating on data emissions for its diesel-powered cars. A car-buying public from Wyoming to Washington was less than impressed by this emphasis on the brand’s “integrity” at a time when its owners had been found guilty of widescale deception.

That said, there has been a huge range of automotive slogans that have helped to characterize brands in words with the precision of a surgeon’s knife. What factors make the best ones stand out from the crowd (and, more importantly, sell vehicles)? Creativity, humor, wordplay, surprise, and laser-sharp linguistic messaging with the strictest economy of words are some of the key common features. We look at the top 300 car slogans of all time to find out more.

Motto of Precision crafted performance has been ingrained in Acura history for decades
 Acura’s slogan, Precision Crafted Performance was first originated in 1986
  1. Acura Precision Crafted Performance

2. Acura    The road will never be the same.

3. Acura    Precision crafted performance.

4. Acura    True definition of Luxury. Yours.

5. Alfa Romeo        Alfa Romeo. Beauty is not enough.

6. Alfa Romeo        Power for your control.

Audi-of-America-never-follow-theme
Audi’s “Never Follow” campaign was representative of its customer attitude.

7. Audi       Never Follow.

8. Audi       Keeping ahead through technology.

9. Audi       Everyone dreams of an Audi.

10. Audi       The Art of Engineering

11. Audi A4                See the future in a new light

12. Audi A6                Design & performance

13. Audi Q7                From the creator of quattro

14. Audi A8                Sporty & exclusive

15. Audi TT                 Sheer exhilaration

16. Audi R8                 The art of seduction

BMW Driving Experience. Sheer Driving Pleasure
One of the most iconic taglines in marketing, BMW evokes the joy and passion for driving, sheer driving pleasure.

17. BMW     Sheer Driving Pleasure.

18. BMW     The Ultimate Driving Machine.

19. BMW X5               Taking the lead.

20. BMW    The ultimate driving experience

21. BMW 7-Series   A class unto itself.

22. BMW 3-Series   Driving enjoyment in beats per minute.

23. BMW 5-Series   The answer to your questions.

24. BMW X3               Any road. Any time.

Buick-General-Motors-advertising-campaign-automobile
Buick’s “Dream Up” slogan intends to set the direction for the brand

25. Buick     Dream up

26. Buick     When better automobiles are built, Buick will build them.

27. Buick     Buick. The spirit of American style.

28. Buick     It makes you feel like the man you are.

29. Buick     Buick. It’s all good.

30. Buick     The spirit of American style.

31. Buick     Isn’t it time for a real car?

32. Buick     Wouldn’t you really rather have a Buick?

Chevrolet heartbeat of America motto
During 80s, General Motors fueled America’s love affair with Chevrolet through Heartbeat of America campaign

33. Chevrolet            The heartbeat of America.

34. Chevrolet            Baseball, hot dogs, apple pie and Chevrolet.

35. Chevrolet Aveo U-VA    Incredibly spacious

36. Chevrolet            An American Revolution

37. Chevrolet Captiva            Choose your turf

38. Chevrolet            Eye it. Try it. Buy it.

39. Chevrolet Optra Magnum            Enjoy the drive

40. Chevrolet            The road isn’t built that can make it breathe hard.

41. Chevrolet            See the USA… in your Chevrolet.

42. Chevrolet            Chevrolet. Building a better way. To see the USA.

43. Chevrolet Cavalier           The more you know, the better it looks… Cavalier. We’ll be there.

44. Chevrolet Optra SRV      Turn on style

45. Chevrolet Trucks              Like a Rock.

46. Chevrolet Spark                Full of life

Chrysler-Inspiration-comes-standard-advertising-slogan
Chrysler’s “Inspiration Comes Standard” showcases the brand’s intrinsic brand personality. The campaign relied on the tagline with zero chance of becoming a catchphrase.

47. Chrysler   Chrysler. Inspiration comes standard.

48. Chrysler   Chrysler. Inspiration comes standard

49. Chrysler   Your next car.

50. Chrysler  Drive = Love.

Cadillac-GM-Logo-Standard-of-the-world-advertising-tagline
In 1908, the classic Cadillac “Standard Of The World” tagline came into being after by successfully demonstrating the interchangeability of its component parts during a reliability test

51. Cadillac  Standard of the World.

52. Cadillac   The Penalty of Leadership

53. Cadillac   Creating a higher standard.

54. Cadillac   Life, Liberty and the Pursuit.

55. Cadillac   Break through.

56. Citroen    Just imagine what Citroen can do for you.

57. Dodge   Grab life by the horns.

58. Dodge   Dodge. Different.

59. Dodge   Bigger in Texas, Better in Dodge.

60. Dodge   It’s gotta be a Dodge.

61. Dodge  Domestic. Not domesticated

Dodge-SRT-punchline-Domestic-Not-domesticated
This new tagline from Dodge and SRT captures the passion, spirit and attitude of America’s mainstream and ultimate performance brands

62. Elfin  A modern evolution to the sports car world

Fiat-ad-slogan

Iconic “Driven by Passion” tagline from Fiat

63. FIAT       Driven by passion. FIAT.

64. Fiat Strada           Hand-built by robots.

65. Fiat Linea   Admiration Guaranteed

66. Ford   Built Ford Tough!

67. Ford   Everything We Do is Driven By You

68. Ford   Ford has a better idea.

69. Ford   Better Ideas Driven By You.

70. Ford   Ford. Bold moves.

71. Ford   Build for life in Canada.

72. Ford   Ford. Designed for living. Engineered to last.

73. Ford   Have you driven a Ford lately?

74. Ford   Built for the road ahead.

75. Ford Fusion   The no nonsense car

76. Ford   Quality is Job One

77. Ford   Feel the difference.

78. Fiat Palio Stile   The Fiat of the new generation

79. Ford   There is a Ford in your future.

80. Ford   If you haven’t looked at Ford lately, look again.

81. Ford Trucks   The Best Never Rest.

82. Ford Endeavour   Magnify the adventure

83. GMC Sierra   We are Professional Grade.

84. GMC Trucks   The Strength of Experience.

85. Honda   It must be love.

86. Honda   The Power of Dreams.

87. Honda   Start something special

88. Honda   First man, then machine.

89. Honda   Technology you can enjoy.

90. Honda CR-V   Live up

91. Honda City   Enjoy your challenges

92. Honda Civic   Pure exhilaration

93. Honda Accord 2008   Lead

94. Honda Civic Hybrid   Truly Honda by nature

95. Honda Mobilio   Apne Liye, Apno Ke Liye

96. Honda Amaze   Badle aapki duniya

The current print ad series for Hummer feature the tagline “like nothing else” and bewitching images of exotic wildlife in its natural habitat.

Hummer-General-Motors-print-ad
Hummer’s “Like Nothing Else” came up with extreme rhetoric and strong visual cues

97. Hummer   Like nothing else on earth.

98. Hummer   Hummer. Like nothing else.

99. Hyundai   Drive your way.

100. Hyundai   Driving is believing

101. Hyundai   Prepare to want one.

102. Hyundai   It’s a whole new Hyundai

103. Hyundai   Always there for you.

104. Hyundai Sonata Embera   Undoubtedly Distinguished

105. Hyundai Verna   Feel it

106. Hyundai i10   Catch the i

107. Hyundai i20   I got it all

108. Hyundai Verna   Feel it

109. Hyundai Accent   Executive

110. Hyundai Getz Prime   Drive global

111. Hyundai Santro Xing   The sunshine car

112. Hyundai Tucson   Your spirit of adventure or Makes everyday an adventure

113. Hyundai Tucson   Holden Holden go.

114. Infiniti   Infiniti. Accelerating the Future.

115. Isuzu   You have my word on it.

116. Jaguar   Born to Perform.

117. Jaguar   Unleash a Jaguar

118. Jaguar   The Art of Performance.

119. Jaguar   Don’t Dream It. Drive It.

Jaguar-car-slogans
During 1960s, Jaguar became a part of the national consciousness, living up to the famous advertising slogan of ‘Grace, space, pace’ in a way that few other rivals could match.
Jaguar-grace-space-grace-advertising-campaign-
Jaguar founder Sir William Lyons dreamed up the slogan in the 1950s. “Grace Space Pace” has been hailed as one of the most inspirational car slogans of all time.

120. Jaguar   Grace… Space… Pace…

121. Jeep   The Toughest 4-letter Word on Wheels

122. Jeep   If it’s not trail rated, it’s not a Jeep.

123. Jeep   The sun never sets on the mighty jeep.

124. Jeep   Jeep. There is only one.

125. Jeep   Have fun out there.

126. Jeep   Only in a Jeep.

127. Kia   The power to surprise.

128. Kia   Make every mile count.

129. Kia   The car that cares

130. Land Rover   Go Beyond.

Land-Rover-ad-slogan
Land Rover print campaign series highlights the ability of its vehicles to reach heights above that of flying objects such as airplanes and hot air balloons.

131. Land Rover   Above & Beyond

132. Lincoln  Travel Well.

133. Lincoln   What a luxury car should be.

134. Lincoln  American Luxury.

135. Lexus   The relentless pursuit of perfection.

136. Mahindra Bolero   Take on anything

Mahindra-Xylo-advertisement-slogan
Mahindra Xylo’s “Outgrow Your Sedan” campaign showcases what it has to offer over and above a sedan

137. Mahindra Xylo   Outgrow your sedan

138. Mahindra Scorpio   Nothing else will do

139. Maruti Suzuki 800   Change your life

140. Maruti Ritz   Live the moment

141. Maruti Ritz   Joy Inside

142, Maruti Zen Estilo   Shape your world

143. Maruti Alto   Let’s go

144. Maruti Esteem   Welcome to the big world

145. Maruti Wagon R Duo   LPG or petrol. Drive the way you want.

146. Maruti Gypsy   King

147. Maruti Omni   Fits all

148. Maruti Swift Dzire   The heart car

149. Maruti Grand Vitara   Play it your way

150. Maruti SX4   Men are back

151. Maruti Versa   The joy of travelling together

152. Maruti Wagon R   For the smarter race

153. Maruti A-Star   Stop @ nothing

154. Maruti Swift   You’re the fuel

Mercedes-Benz-Unlike-Any-Other-advertising-the-best-or-nothing-slogan
Mercedes Benz’s “Unlike Any Other” slogan was created to achieve consistency against battery of Mercedes products

155. Mercedez-Benz   Unlike Any Other.

156. Mercedez-Benz   Engineered to Move the Human Spirit.

157. Mercedez-Benz   Mercedez-Benz. The future of the Automobile.

158. Mercury   At the sign of the cat.

159. Mercury   New doors opened.

160. Mercury   Live life in your own lane.

161. Mercury   Imagine yourself in a Mercury now.

162. Mazda   Zoom, Zoom, Zoom

163. Mazda   Passion for the road.

164. Mitsubishi   Wake up and drive

165. Mitsubishi   Wake up and drive.

166. Mitsubishi   Better built. Better backed.

167. Nissan   Built for the Human Race

168. Nissan   Shift

169. Nissan   Shift expectations.

170. Nissan   Just wait you drive it.

171. Nissan   Major motion, from Nissan.

172. Nissan   Everything you want. Nothing you don’t.

173. Nissan   Life is a Journey. Enjoy the Ride

174. Nissan   You can with a Nissan.

This is not your father’s Oldsmobile. This is the new generation of Olds. America lapped up the step-up line, which became part of the pop culture lexicon

175. Oldsmobile   This is not your father’s oldsmobile.

176. Oldsmobile   Start something.

Porsche-car-automobile-marketing
For decades, Porsche has told us that “There Is No Substitute” for its cars. Generations have grown up with that mantra.

177. Porsche   Porsche. There is No Substitute.

178. Plymouth   The Pride is Back. Born in America.

179. Plymouth   Plymouth – Isn’t that the kind of car America wants?

180. Plymouth   If it’s important to you, it’s important to Plymouth.

181. Plymouth   Not that’s imagination. That’s Plymouth.

182. Plymouth   And the Plymouth win-you-over beat goes on.

183. Peugeot   Peugeot. Live the pleasure.

184. Peugeot   The drive of your life.

185. Peugeot   The lion goes from strength to strength.

186. Pontiac   We are driving excitement

187. Pontiac     Pontiac. Designed for Action

188. Pontiac   Fuel for the Soul

Austin-Rover-iconic-brand-land-rover
An iconic British brand, Rover, is the ancestor of today’s Land Rover company

189. Rover   Driving is Believing

190. Rover   Rover. A class of its own.

191. Saab   Find your own road.

192. Saab   Welcome to the State of Independence.

193. Saab   Saab. Move your mind.

194. Saturn   Like Always. Like Never Before.

195. Saturn   A different kind of company. A different kind of car.

196. Saturn   It’s different in a Saturn.

197. Saturn   What kind of car is that? It’s a Saturn.

198. Saturn   People First.

199. Smart – DaimlerChrysler   Smart. Open your mind.

200. Seat   Seat. Auto emocion.

201. Skoda   Skoda. Simply Clever.

202. Skoda   It’s a Skoda. Honest.

203. Skoda Fabia   Because you’re special

204. Skoda Octavia    Engineered with passion. Built with love.

205. Skoda Superb   Simply superb

206. Skoda Laura   Beauty beckons

207. Subaru   Think. Feel. Drive.

208. Subaru   Driven by what’s inside.

209. Subaru  Inexpensive. And built to stay that way.

210. Subaru   When you get it. You get it.

211. Subaru   The beauty of all wheel drive.

212. Suzuki   Everyday vehicles that aren’t..

213. Tata Indigo   Spoil yourself

214. Tata Indigo CS   Class starts early

215. Tata Safari   Reclaim your life

216. Tata Safari 4*4   Make Your Own Road

217. Tata Indigo Marina   Big on space. Big on life.

218. Tata Indigo XL   The exclusive lounge

219. Tata Indica V2   More car per car

220. Tata Sumo Grande   More than meets the eyes

221. Toyota   Get the Feeling.

222. Toyota   Today tomorrow Toyota.

223. Toyota   Everyday

224. Toyota   Get the feeling

225. Toyota   Drive your dreams

226. Toyota   Who could ask for anything more?

227. Toyota   You asked for it. You got it.

228. Toyota   New experience of motoring

229. Toyota   What will you do with all the money you save?

230. Toyota   I love what you do for me

231. Toyota   The best built cars in the world

232. Toyota   The car in front is a Toyota

233. Toyota   You, asked for it. You got it, Toyota.

234. Toyota   Let’s go places

235. Toyota   Oh What a Feeling. Toyota.

236. Toyota   Moving forward.

237. Toyota   Camry   Beyond excellence

238. Toyota Innova   All you desire

239. Toyota F1   Touch The Perfection

Volkswagen Drivers Wanted Advertising Campaign

Volkswagen’s famous “Drivers Wanted” theme has been an umbrella theme for decades across countries

Volkswagen-Drivers-Wanted-slogan
The goal of the Drivers wanted campaign, since its inception, was to make the Volkswagen brand important in the United States.
Volkswagen-motto-punchline-marketing-strategy
Due to the blockbuster success of the “Drivers Wanted” campaign, VW has enjoyed record sales in the U.S. and Canada, in part

240. Volkswagen   Drivers Wanted

241. Volkswagen   Relieves Gas Pains

242. Volkswagen   Think Small

243. Volkswagen   Das Auto

244. Volkswagen   It’s not a car, it’s a Volkswagen.

245. Volkswagen   Small wonder

246. Volkswagen   If gas pain persists, try Volkswagen.

247. Volkswagen   Relieve gas pains

248. Volkswagen   For the love of the car

249. Volkswagen   If only everything in life was as reliable as a Volkswagen

250. Volkswagen   Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)

251. Volvo   Drive Safely

252. Volvo   For life

253. Volvo S80:  Built for the unwritten road

254. Volvo XC90:  Celebrate yourself

255. Lotus: A Lotus is a rare sight

266. Lotus: The rarest exotic cars

267. Lotus Evija: For the drivers

267. BMW M3 Touring: Driven by obsession.

268. Ferrari 296 GTB: Defining fun to drive.

267. Toyota GR86: Own every turn.

268. Volkswagen ID. Buzz: Great things start with a smile

269. Hyundai Ioniq 6: Awaken your world.

270. Mercedes EQE: This is for all senses.

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