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Go Daddy Super Bowl Ad/Commercial 2011 (Video): First Go Jillian Michaels and Danica Patrick

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Jillian Michaels will make Super Bowl fans sweat with GoDaddy ads

GoDaddy has released one out of two Super Bowl 2011 ads. The first commercial is titled “The Contract” and is featuring Danica Patrick and Jillian Michaels, the Biggest Loser winner. The spot makes fun of their creation of hullabaloo before the Super Bowl every year and foisting racy commercials to its viewers. The Go Daddy Girls Jillian Michaels and Danica Patrick refused to do the ad since it was “over the top” while Jillian dubs it as “crazy stunt” even for the standard of GoDaddy. The poor girls, however, have to eat their own words because they are contractually obligated. Post some crazy screaming, a healthy dose of domination, the series of things even make you a little bit scared about what you are going to see. This XLV Superbowl commercial will appear in the 2nd half and links to internet version.

The internet only version will be a continuation to the televised commercial during the game.  There things will be clear about what Jillian and Danica are wearing of if they are wearing at all.

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Cowboys & Aliens Super Bowl trailer/commercial: The game thriller ad

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Cowboys and Aliens super bowl ad 2011

This Super Bowl Cowboys & Aliens is hitting the advertising prime time with a 30 second spot. The film is featuring Daniel Craig, Harrison Ford, Olivia Wilde, Sam Rockwell, Adam Beach, Paul Dano, Noah Ringer, Keith Carradine, Clancy Brown, Ana de la Reguera and Abigail Spencer. Last week, Director Jon Favreau and Universal Studios announced the news of releasing an ad during the play.

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Pirates of the Caribbean: On Stranger Tides Super Bowl trailer/commercial featuring Jack Sparrow (Video)

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Super Bowl 2011 Pirates Of The Caribbean On Stranger Tides The new for Super Bowl 2011 ad spot for Pirates of the Caribbean: On Stranger Tides was first confirmed by Jerry Bruckheimer on his tweet http://twitter.com/bruckheimerjb and informed people should look out for a possible Jack Sparrow in the specially made for Super Bowl ad. The movie is hitting the theatre in May and what better chance to propel its advertising campaign through the biggest event of the world.

So, all franchisee and Jack Sparrow fans wait till 6th February till the curtain is unveiled.

Check out the Pirates of the Caribbean: On Stranger Tides commercial after the gap.

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Thor Super Bowl Trailer/Commercial: it’s sci-fi season

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Thor image: Thor 201 Trailer Movie AdThis February in 2011, Thor will have its Super Sunday commercial aired

Lot of sci-fi and comic hero stuffs are going on in the XLV Super Bowl 2011. Along with Captain America: The First Avenger, you got another superhero film based on comic book, Thor. Thor’s first television commercial is slated to air during Super Bowl. It’s a 30 second spot and Paramount Pictures reportedly paid three million dollars for the spot.

Marvel Comic released the film poster in December 2010 (seen here) and the first trailer online (after the jump). It would also release a trailer which could come along with The Chronicles of Narnia: The Voyage of the Dawn Treader.

Check out the trailers after the jump

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Transformers 3 : Dark of the Moon Super Bowl Trailer/Commercial: More robot screen time

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Transformers 3 Dark of the Moon 30 second spot is appearing on Super Bowl sunday 2011

According to THR, Transformers 3: Dark of the Moon is acquired a TV spot in the XLV Super Bowl 2011. Bay & Co. is believed to be paying $3 million for 30 second during game spot.

A two minute teaser trailer was released on December 9 which depicts the Apollo 11 moon landing, with Neil Armstrong and Buzz Aldrin discovering The Ark crashed on the moon.  The trailer will be coming along with The Tron: Legacy and Chronicles of Narnia: The Voyage of the Dawn Treader in 2D and 3D.

Check out the trailer after the jump

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Super 8 Super Bowl Trailer/Commercial for Sci-fi fans

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Super 8 NFL Ad spotSci-fi fans have reasons to rejoice. In XLV Super Bowl 2011, trailer of the alien invasion movie is scheduled and it will be a 30 second spot.

The movie is produced by Steven Spielberg and directed by J.J. Abrams of Lost fame. The movie is releasing on June 10, 2011, a good four months after the game is player on 6th February, 2011.

The current movie commercial is showing a deliberate derailment of a United States Air Force train wreck and there is something big trying to get out of a train wagon after the crash.

Check out the movie trailer after the jump

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Captain America: The First Avenger trailer/commercial for Super Bowl

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Captain America: The First Avenger Poster Ad1

Captain America: The First Avenger’s advertising among other things also slotted for XLV Super Bowl 2011. It’s a superhero film based on the Marvel Comics character Captain America and starring Chris Evans as Captain America with Joe Johnston. It is believed that, the first advertisement of the movie is scheduled for Super Bowl and Paramount has 3 million dollars for a 30 second spot. Via THR

Check out the first official trailer of the movie after the jump

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CareerBuilder XLV Super Bowl 2011 Commercial: Chimpanzees Start Building Monkey Business

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career-builder-ad-recruitment-portal
Career Builder: Maybe it’s time to move on

Chimpanzees are back with CareerBuilder’s 2011 Super Bowl commercial. The ad spot is scheduled during the third quarter of the game. A regular in the game, this is CareerBuilder’s 7th consecutive excursion. The ad is part of the integrated campaign from the human capital company.

I remember the chimpanzees first showed their face during the company’s Super Bowl debut in 2005. After a long five year pause, the chimpanzees are busy crating chaos at Yeknom Industries (monkey spelled backwards). From a business trip gone awry to an unorthodox fire safety meeting to a “car sandwich” in the company parking lot, the chimpanzees are all about monkey business.

The company has not hired ad agency and made them in-house. There are three ads of 30 seconds spotsnwhich will keep playing in TV channels after the event is over throughout the year. For the digital part, however, the job portal has hired an agency Oddcast, to introduce an e-mail service called Monk-e-mail.

Check out 9 Super Bowl commercials from Career Builder after the jump

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Best Buy XLV Super Bowl 2011 Commercial: Justin Bieber and Ozzy Osbourne

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Best Buy perfect fitting consumer durable adFirst ever super bowl commercial from Best Buy is here. This ad has zeroed into an unlikely pair of Bieber and Ozzy Osbourne. Slated for 6th February, Super Sunday, this first ever TV ad aims to revolutionize retailing. It would be an one minute spot and will appear in third quarter of the game.

That apart, the funny thing is singer-songwriter-occasional-actor Ozzy Osbourne only recently has admitted that he never has heard of teen heart throb Justin Bieber. Gen gap and all that.

Brand success continues

Best part of Best Buy branding is that they always evolve with time. Things have changed and competition is fierce, consumers are way less loyal now, however, they are becoming more savvy than ever. What with Amazons of the world disrupting the the essence of retail marketing, it’s more than imperative for the brick and mortar model to embrace the changing dynamics. While many of its contemporaries have gone into oblivion (most noted among them are Crazy Eddie, Circuit City, CompUSA, J&R Music), this Minnesota based retail giant not only able to stay in the game, but also due to its agility and execution, I would say is on the top of the game. Super Bowl is part of the strategy.  

Notwithstanding sweeping Super Bowl campaigns, it has done some wonderful in-retail branding execution in the form of brand boutiques which is inspired from Saks Fifth Avenue and Bloomingdale’s branding handbooks.

Check out Best Buy TV commercials and print ad after the jump

Read More »Best Buy XLV Super Bowl 2011 Commercial: Justin Bieber and Ozzy Osbourne

BMW Super Bowl XLV 2011 Commercial: The X3 Matchup

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BMW the ultimate driving machine
BMW X3 print advertisement

BMW is back on Super Bowl area after ten years of interval. There are two reasons behind this. Firstly, by not participating in the biggest advertising jamboree of the world have its own shortcomings. Even in a recession year, in 2010, Hyundai and Audi advertised and benefited. Secondly, and most importantly, more than 60% of BMW’s inventory in the U.S. will be new vehicles next year.

In an interview with Adage, Stacy Morris, marketing communications manager at the car company said, “We’re in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact.” From last year’s $138 million media spent in the US, it looks at a much larger figure in the rejuvenated market space, having spent $83 million in the first six months alone.

Diesel has ch-ch-changed

Read More »BMW Super Bowl XLV 2011 Commercial: The X3 Matchup