Category Archives: Super Bowl 2011 Commercials – Complete Collection

Transformers 3 : Dark of the Moon Super Bowl Trailer/Commercial: More robot screen time

According to THR, Transformers 3: Dark of the Moon is acquired a TV spot in the XLV Super Bowl 2011. Bay & Co. is believed to be paying $3 million for 30 second during game spot.

A two minute teaser trailer was released on December 9 which depicts the Apollo 11 moon landing, with Neil Armstrong and Buzz Aldrin discovering The Ark crashed on the moon. The trailer will be coming along with The Tron: Legacy and Chronicles of Narnia: The Voyage of the Dawn Treader in 2D and 3D.

Check out the trailer after the jump

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Super 8 Super Bowl Trailer/Commercial for Sci-fi fans

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Sci-fi fans have reasons to rejoice. In XLV Super Bowl 2011, trailer of the alien invasion movie is scheduled and it will be a 30 second spot.

The movie is produced by Steven Spielberg and directed by J.J. Abrams of Lost fame. The movie is releasing on June 10, 2011, a good four months after the game is player on 6^th February, 2011.

The current movie commercial is showing a deliberate derailment of a United States Air Force train wreck and there is something big trying to get out of a train wagon after the crash.

Check out the movie trailer after the jump

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Captain America: The First Avenger trailer/commercial for Super Bowl

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Captain America: The First Avenger’s advertising among other things also slotted for XLV Super Bowl 2011. It’s a superhero film based on the Marvel Comics character Captain America and starring Chris Evans as Captain America with Joe Johnston. It is believed that, the first advertisement of the movie is scheduled for Super Bowl and Paramount has 3 million dollars for a 30 second spot. Via THR

Check out the first official trailer of the movie after the jump

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CareerBuilder XLV Super Bowl 2011 Commercial: Chimpanzees Start Building Monkey Business

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Career Builder: Maybe it’s time to move on

Chimpanzees are back with CareerBuilder’s 2011 Super Bowl commercial. The ad spot is scheduled during the third quarter of the game. A regular in the game, this is CareerBuilder’s 7th consecutive excursion. The ad is part of the integrated campaign from the human capital company.

I remember the chimpanzees first showed their face during the company’s Super Bowl debut in 2005. After a long five year pause, the chimpanzees are busy crating chaos at Yeknom Industries (monkey spelled backwards). From a business trip gone awry to an unorthodox fire safety meeting to a “car sandwich” in the company parking lot, the chimpanzees are all about monkey business.

The company has not hired ad agency and made them in-house. There are three ads of 30 seconds spotsnwhich will keep playing in TV channels after the event is over throughout the year. For the digital part, however, the job portal has hired an agency Oddcast, to introduce an e-mail service called Monk-e-mail.

Check out 9 Super Bowl commercials from Career Builder after the jump

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Best Buy XLV Super Bowl 2011 Commercial: Justin Bieber and Ozzy Osbourne

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First ever super bowl commercial from Best Buy is here. This ad has zeroed into an unlikely pair of Bieber and Ozzy Osbourne. Slated for 6th February, Super Sunday, this first ever TV ad aims to revolutionize retailing. It would be an one minute spot and will appear in third quarter of the game.

That apart, the funny thing is singer-songwriter-occasional-actor Ozzy Osbourne only recently has admitted that he never has heard of teen heart throb Justin Bieber. Gen gap and all that.

Brand success continues

Best part of Best Buy branding is that they always evolve with time. Things have changed and competition is fierce, consumers are way less loyal now, however, they are becoming more savvy than ever. What with Amazons of the world disrupting the the essence of retail marketing, it’s more than imperative for the brick and mortar model to embrace the changing dynamics. While many of its contemporaries have gone into oblivion (most noted among them are Crazy Eddie, Circuit City, CompUSA, J&R Music), this Minnesota based retail giant not only able to stay in the game, but also due to its agility and execution, I would say is on the top of the game. Super Bowl is part of the strategy.

Notwithstanding sweeping Super Bowl campaigns, it has done some wonderful in-retail branding execution in the form of brand boutiques which is inspired from Saks Fifth Avenue and Bloomingdale’s branding handbooks.

Check out Best Buy TV commercials and print ad after the jump

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BMW Super Bowl XLV 2011 Commercial: The X3 Matchup

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BMW X3 print advertisement

BMW is back on Super Bowl area after ten years of interval. There are two reasons behind this. Firstly, by not participating in the biggest advertising jamboree of the world have its own shortcomings. Even in a recession year, in 2010, Hyundai and Audi advertised and benefited. Secondly, and most importantly, more than 60% of BMW’s inventory in the U.S. will be new vehicles next year.

In an interview with Adage, Stacy Morris, marketing communications manager at the car company said, “We’re in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact.” From last year’s $138 million media spent in the US, it looks at a much larger figure in the rejuvenated market space, having spent $83 million in the first six months alone.

Diesel has ch-ch-changed

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Audi A8 Super Bowl XLV 2011 Commercial: Goodnight “Old Luxury” Mercedes, Good Moring Audi

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Audi Print ad: Audi Lifestyle, New Luxury

German automaker Audi is not just bidding adieu to traditional old luxury in its Super Bowl Sunday exercise but also not hesitating taking potshots at Mercedes-Benz. The all new 2011 Audi 8 flagship Sedan commercial titled, “Goodnight” is already launched during the NFL Playoffs as a prelude to the upcoming superbowl ad. The spot is inspired by the 1947 children book, “Goodnight Moon.” It takes the viewer on a journey through a mansion of rooms where exotic animal sleeping around the neck of a sleeping woman decked out in a party gown, all supposedly symbols of old, stuffy luxury. The voiceover goes on. “Good night old luxury and all your wares….Good night bygones everywhere. And then the surprise, the camera fixes on a Mercedes!!

Check out the ad after the jump. Also includes last four years’ Super Bowl ads.

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Bud Light Super Bowl XLV 2011 commercial: Here we go

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Along with Super Sunday Super Bowl debutant for 2011, Stella Artois and regular buddy, Budweiser, Bud Light will show its face thrice at the XLV version of the game. All three Bud Light spots are of 30 seconds and will maintain its “Here We Go” campaign it has begun last year. Bud Light facing losing market share is looking for some fresh ideas to pump up sales this season. Anheuser-Busch is in addition to its existing partner Omnicom Group’s DDB is seeking advice from a new advertising agency Anomaly for out of the box ideas.

Bud’s last year campaign “It’s What We Do” did not spice up sales. The commercial plays off the beer’s long-running presence in the American psyche.

One spot flashes back to once-trendy greetings such as fist bumps and chest bumps, and reminds viewers that “one greeting stands the test of time, with a beer that starts with full flavor and ends with a crisp, clean finish.”

Bud Light – Dog Sitter – 2011 Super Bowl Commercial Ad

Budweiser • Greetings – It’s What We Do 2009

Bud Light House of Beer Commercial 2010 Super Bowl

Bud Light – Observatory – Super Bowl 2010

Bud Light Stranded Super Bowl Commercial 2010

bud light astroid meteor commercial super bowl 44 2010

Bud Light T Pain Bud 2010

Bud Light • The Rescue – Here We Go 2010

Budweiser Super Bowl 2011 commercial- Clydesdales are back

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Budweiser’s association with the Clydesdales does not need any forced recall. In 2010, Anheuser-Busch dropped them after a last minute consumer poll. This year, however, they are back with a special focus. The Clydesdales, first appeared in a 1986 Super Bowl commercial and have appeared in a dozen ads since then. This year again the tradition comes alive with a commercial called, “Wild West” which will be handled by Independent Anomaly. The ad will feature Peter Stormare as a “thirsty gunslinger with an itchy trigger-finger.”

Check it out

Check out some memorable Budweiser- Clydesdales commercials
Budweiser • Clydesdales Fences and Friends 2010

Budweiser Clydesdale 2006 Super Bowl ad
This is such an inspiring ad I watch this when I feel sad or down.

Funny Budwiser snowball fight

Unconditionally beautiful

Budweiser- Clydesdales Super Bowl 2011 commercials will be updated after the play

More blogs:
Anheuser-Busch Super Bowl Commercial 2009: Continuing with the super bowl fervor.

Super bowl 2011 commercials: Collection of the ads from the year

Volkswagen superbowl commercial from 2012: Passat is the new force

Stella Artois first ever commercial on Super Bowl 2011

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Anheuser-Busch is bringing in premium Belgian brew Stella Artois for the first time in Super Bowl. The ad would be part of its She is a thing of beauty” campaign. It is a 60 second commercial from Mother, New York, an independent advertising agency.

This is a continuation of the campaign started last year. The ad showed ’60s-era European settings and targeted well-educated, upscale beer drinkers with the tagline “She Is a Thing of Beauty.”

Check out the Stella Artois commercial here

Before you wonder who croons for Stella Artois, it was Oscar winner Adrien Brody.

The Stella Artois brand is known by its “Reassuringly Expensive” campaign