Advertising Glossary


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When a web browser is unable to serve or transfer a web page to a browser because the user changes his or her mind, hits… Read More »Abort

Abandonment Rate

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[vc_row][vc_column][vc_column_text]In digital marketing, abandonment takes place when a potential customer abandons the order at the check out after initiating the order with services or products… Read More »Abandonment Rate

Ad Network

Advertising definition, term, meaning, information. What is Ad Network? Ad Network: An advertising network or ad network is an entity that connects advertisers to the… Read More »Ad Network

Ad Flight

Advertising definition, term, meaning, information. What is Ad Flight? Ad Flight: The duration of time for which an advertising campaign is live. An ad flight… Read More »Ad Flight


AAAA – An organization that represents the interests of advertising agencies. Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade… Read More »AAAA

What is copywriting?


copywriting definition scope and diferent medium

Copywriting definition

Copywriting is salesmanship and beyond. Copywriting is the art of writing copy with a marketing and/or sales objective in mind. It is the use of words to promote a product, service, opinion, idea or for that matter anything. Copywriters develop copy or content for advertisements, websites, internet, television, billboards, POS etc.

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What is Search Engine Results Page (SERP)?

Search Engine Results Page (SERP) is the Web page that search engines like Google, Yahoo, Bing, Ask, Altavista return with the results of its search.It includes a list of search results that are pertinent to the search phrase or keyword query a user has entered. SERPs contain three types of listings, they are, (a) Listings that are indexed by the search engine’s spider, (b) manual directory submission listings and (c) paid listing or sponsored listing.

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What is Online/Internet Advertising?

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Online advertising is a type of mass communication which is based on traditional form of advertising but develops its own communication strategies in correlation with the new technical and medium based requirements. Broadly, online advertising is about delivering advertisements to Internet/online users via Web sites, e-mail, ad-supported software and Internet-enabled smart phones. The biggest advantage over traditional advertisement is it is not limited by geography or time.

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