Advertising Basics in 100 Words
Copywriting is salesmanship and beyond. Copywriting is the art of writing copy with a marketing and/or sales objective in mind. It is the use of words to promote a product, service, opinion, idea or for that matter anything. Copywriters develop copy or content for advertisements, websites, internet, television, billboards, POS etc.
Search Engine Results Page (SERP) is the Web page that search engines like Google, Yahoo, Bing, Ask, Altavista return with the results of its search.It includes a list of search results that are pertinent to the search phrase or keyword query a user has entered. SERPs contain three types of listings, they are, (a) Listings that are indexed by the search engine’s spider, (b) manual directory submission listings and (c) paid listing or sponsored listing.
Online advertising is a type of mass communication which is based on traditional form of advertising but develops its own communication strategies in correlation with the new technical and medium based requirements. Broadly, online advertising is about delivering advertisements to Internet/online users via Web sites, e-mail, ad-supported software and Internet-enabled smart phones. The biggest advantage over traditional advertisement is it is not limited by geography or time.