Collection of the best tag lines from automobile industry
From the heart-warming to the worthy, here are 300+ iconic car slogans and taglines that ruled the hearts and minds of millions over generations.
If you wonder, what makes automotive slogans great, here is what automotive pioneer Henry Ford has to say. “If you have a really good thing, it will advertise itself,” was a piece of advice that American automotive pioneer Henry Ford was fond of repeating. He even went to the extreme of saying that advertising was “an economic waste.” And, to a certain extent, he practised what he preached. When demand for its Model T was at its highest, between 1917 and 1923, the Ford Motor Company ran no advertising.
Nevertheless, when markets became more competitive, advertising became a key strategy for Ford. And even when the company itself chose not to advertise, it contractually required its dealers to run approved adverts in local press, such as the 1922 ad “Buy a Ford and spend the difference”2 , which rather ironically featured none other than the face of Henry Ford, the advertising agnostic, in a prominent position.
Slogans (sometimes known as taglines) have played an important role in the cultural history of the automotive sector, helping to define brands and capture the imaginations of the car-buying public. But not every one hits the mark. Take, for example, Audi’s “Truth in Engineering” campaign which ran in the US in 2015 at a time when its parent company, Volkswagen, had just been revealed as cheating on data emissions for its diesel-powered cars. A car-buying public from Wyoming to Washington was less than impressed by this emphasis on the brand’s “integrity” at a time when its owners had been found guilty of widescale deception.
That said, there has been a huge range of automotive slogans that have helped to characterise brands in words with the precision of a surgeon’s knife. What are the factors that make the best ones stand out from the crowd (and more importantly, sell vehicles)? Creativity, humour, wordplay, surprise and laser-sharp linguistic messaging with the strictest economy of words are some of the key common features. We take a look at top 300 car slogans of all time to find out more.
A
Acura’s slogan, Precision Crafted Performance was first originated in 1986
Acura The road will never be the same.
Acura Precision crafted performance.
Acura True definition of Luxury. Yours.
Alfa Romeo Alfa Romeo. Beauty is not enough.
Alfa Romeo Power for your control.
Audi’s “Never Follow” campaign was representative of its customer attitude.
Audi Never Follow.
Audi Keeping ahead through technology.
Audi Everyone dreams of an Audi.
Audi The Art of Engineering
Audi A4 See the future in a new light
Audi A6 Design & performance
Audi Q7 From the creator of quattro
Audi A8 Sporty & exclusive
Audi TT Sheer exhilaration
Audi R8 The art of seduction
B
One of the most iconic taglines in marketing, BMW evokes the joy and passion for driving, sheer driving pleasure.
BMW Sheer Driving Pleasure.
BMW The Ultimate Driving Machine.
BMW X5 Taking the lead.
BMW The ultimate driving experience
BMW 7-Series A class unto itself.
BMW 3-Series Driving enjoyment in beats per minute.
BMW 5-Series The answer to your questions.
BMW X3 Any road. Any time.
Buick’s “Dream Up” slogan intends to set the direction for the brand
Buick Dream up
Buick When better automobiles are built, Buick will build them.
Buick Buick. The spirit of American style.
Buick It makes you feel like the man you are.
Buick Buick. It’s all good.
Buick The spirit of American style.
Buick Isn’t it time for a real car?
Buick Wouldn’t you really rather have a Buick?
C
During 80s, General Motors fueled America’s love affair with Chevrolet through Heartbeat of America campaign
Chevrolet The heartbeat of America.
Chevrolet Baseball, hot dogs, apple pie and Chevrolet.
Chevrolet Aveo U-VA Incredibly spacious
Chevrolet An American Revolution
Chevrolet Captiva Choose your turf
Chevrolet Eye it. Try it. Buy it.
Chevrolet Optra Magnum Enjoy the drive
Chevrolet The road isn’t built that can make it breathe hard.
Chevrolet See the USA… in your Chevrolet.
Chevrolet Chevrolet. Building a better way. To see the USA.
Chevrolet Cavalier The more you know, the better it looks… Cavalier. We’ll be there.
Chevrolet Optra SRV Turn on style
Chevrolet Trucks Like a Rock.
Chevrolet Spark Full of life
Chrysler’s “Inspiration Comes Standard” showcases the brand’s intrinsic brand personality. The campaign relied on the tagline with zero chance of becoming a catchphrase.
Chrysler Chrysler. Inspiration comes standard.
Chrysler Chrysler. Inspiration comes standard
Chrysler Your next car.
Chrysler Drive = Love.
In 1908, the classic Cadillac “Standard Of The World” tagline came into being after by successfully demonstrating the interchangeability of its component parts during a reliability test
Cadillac Standard of the World.
Cadillac The Penalty of Leadership
Cadillac Creating a higher standard.
Cadillac Life, Liberty and the Pursuit.
Cadillac Break through.
Citroen Just imagine what Citroen can do for you.
D
Dodge Grab life by the horns.
Dodge Dodge. Different.
Dodge Bigger in Texas, Better in Dodge.
Dodge It’s gotta be a Dodge.
Dodge Domestic. Not domesticated
This new tagline from Dodge and SRT captures the passion, spirit and attitude of America’s mainstream and ultimate performance brands
E
Elfin A modern evolution to the sports car world
F
Iconic “Driven by Passion” tagline from Fiat
FIAT Driven by passion. FIAT.
Fiat Strada Hand-built by robots.
Fiat Linea Admiration Guaranteed
Ford Built Ford Tough!
Ford Everything We Do is Driven By You
Ford Ford has a better idea.
Ford Better Ideas Driven By You.
Ford Ford. Bold moves.
Ford Build for life in Canada.
Ford Ford. Designed for living. Engineered to last.
Ford Have you driven a Ford lately?
Ford Built for the road ahead.
Ford Fusion The no nonsense car
Ford Quality is Job One
Ford. Feel the difference.
Fiat Palio Stile The Fiat of the new generation
Ford There is a Ford in your future.
Ford If you haven’t looked at Ford lately, look again.
Ford Trucks The Best Never Rest.
Ford Endeavour Magnify the adventure
G
GMC Sierra We are Professional Grade.
GMC Trucks The Strength of Experience.
H
Honda It must be love.
Honda The Power of Dreams.
Honda Start something special
Honda First man, then machine.
Honda Technology you can enjoy.
Honda CR-V Live up
Honda City Enjoy your challenges
Honda Civic Pure exhilaration
Honda Accord 2008 Lead
Honda Civic Hybrid Truly Honda by nature
Honda Mobilio Apne Liye, Apno Ke Liye
Honda Amaze Badle aapki duniya
The current print ad series for Hummer feature the tagline “like nothing else” and bewitching images of exotic wildlife in its natural habitat.
Hummer’s “Like Nothing Else” came up with extreme rhetoric and strong visual cues
Hummer Like nothing else on earth.
Hummer Hummer. Like nothing else.
Hyundai Drive your way.
Hyundai Driving is believing
Hyundai Prepare to want one.
Hyundai It’s a whole new Hyundai
Hyundai Always there for you.
Hyundai Sonata Embera Undoubtedly Distinguished
Hyundai Verna Feel it
Hyundai i10 Catch the i
Hyundai i20 I got it all
Hyundai Verna Feel it
Hyundai Accent Executive
Hyundai Getz Prime Drive global
Hyundai Santro Xing The sunshine car
Hyundai Tucson Your spirit of adventure or Makes everyday an adventure
Holden Holden go.
I
Infiniti Infiniti. Accelerating the Future.
Isuzu You have my word on it.
J
Jaguar Born to Perform.
Jaguar Unleash a Jaguar
Jaguar The Art of Performance.
Jaguar Don’t Dream It. Drive It.
During 1960s, Jaguar became a part of the national consciousness, living up to the famous advertising slogan of ‘Grace, space, pace’ in a way that few other rivals could match.
Jaguar founder Sir William Lyons dreamed up the slogan in the 1950s. “Grace Space Pace” has been hailed as one of the most inspirational car slogans of all time.
Jaguar Grace… Space… Pace…
Jeep The Toughest 4-letter Word on Wheels
Jeep If it’s not trail rated, it’s not a Jeep.
Jeep The sun never sets on the mighty jeep.
Jeep Jeep. There is only one.
Jeep Have fun out there.
Jeep Only in a Jeep.
K
Kia The power to surprise.
Kia Make every mile count.
Kia The car that cares
L
Land Rover Go Beyond.
Land Rover print campaign series highlights the ability of its vehicles to reach heights above that of flying objects such as airplanes and hot air balloons.
Land Rover Above & Beyond
Lincoln Travel Well.
Lincoln What a luxury car should be.
Lincoln American Luxury.
Lexus The relentless pursuit of perfection.
M
Mahindra Bolero Take on anything
Mahindra Xylo’s “Outgrow Your Sedan” campaign showcases what it has to offer over and above a sedan
Mahindra Xylo Outgrow your sedan
Mahindra Scorpio Nothing else will do
Maruti Suzuki 800 Change your life
Maruti Ritz Live the moment
Maruti Ritz Joy Inside
Maruti Zen Estilo Shape your world
Maruti Alto Let’s go
Maruti Esteem Welcome to the big world
Maruti Wagon R Duo LPG or petrol. Drive the way you want.
Maruti Gypsy King
Maruti Omni Fits all
Maruti Swift Dzire The heart car
Maruti Grand Vitara Play it your way
Maruti SX4 Men are back
Maruti Versa The joy of travelling together
Maruti Wagon R For the smarter race
Maruti A-Star Stop @ nothing
Maruti Swift You’re the fuel
Mercedes Benz’s “Unlike Any Other” slogan was created to achieve consistency against battery of Mercedes products
Mercedez-Benz Unlike Any Other.
Mercedez-Benz Engineered to Move the Human Spirit.
Mercedez-Benz Mercedez-Benz. The future of the Automobile.
Mercury At the sign of the cat.
Mercury New doors opened.
Mercury Live life in your own lane.
Mercury Imagine yourself in a Mercury now.
Mazda Zoom, Zoom, Zoom
Mazda Passion for the road.
Mitsubishi Wake up and drive
Mitsubishi Wake up and drive.
Mitsubishi Better built. Better backed.
N
Nissan Built for the Human Race
Nissan Shift
Nissan Shift expectations.
Nissan Just wait you drive it.
Nissan Major motion, from Nissan.
Nissan Everything you want. Nothing you don’t.
Nissan Life is a Journey. Enjoy the Ride
Nissan You can with a Nissan.
O
This is not your father’s Oldsmobile…This is the new generation of Olds. America lapped up the step-up line, which became part of the pop culture lexicon
Oldsmobile This is not your father’s oldsmobile.
Oldsmobile Start something.
P
For decades, Porsche has told us that “There Is No Substitute” for its cars. Generations have grown up with that mantra.
Porsche Porsche. There is No Substitute.
Plymouth The Pride is Back. Born in America.
Plymouth Plymouth – Isn’t that the kind of car America wants?
Plymouth If it’s important to you, it’s important to Plymouth.
Plymouth Not that’s imagination. That’s Plymouth.
Plymouth And the Plymouth win-you-over beat goes on.
Peugeot Peugeot. Live the pleasure.
Peugeot The drive of your life.
Peugeot The lion goes from strength to strength.
Pontiac We are driving excitement.
Pontiac Pontiac. Designed for Action
Pontiac Fuel for the Soul.
Plymouth The 9 most important words to Plymouth: Satisfy the customer, satisfy the customer, satisfy the customer.
R
An iconic British brand, Rover, is the ancestor of today’s Land Rover company
Rover Driving is Believing
Rover Rover. A class of its own.
S
Saab Find your own road.
Saab Welcome to the State of Independence.
Saab Saab. Move your mind.
Saturn Like Always. Like Never Before.
Saturn A different kind of company. A different kind of car.
Saturn It’s different in a Saturn.
Saturn What kind of car is that? It’s a Saturn.
Saturn People First.
Smart – DaimlerChrysler Smart. Open your mind.
Seat Seat. Auto emocion.
Skoda Skoda. Simply Clever.
Skoda It’s a Skoda. Honest.
Skoda Fabia Because you’re special
Skoda Octavia Engineered with passion. Built with love.
Skoda Superb Simply superb
Skoda Laura Beauty beckons
Subaru. Think. Feel. Drive.
Subaru Driven by what’s inside.
Subaru Inexpensive. And built to stay that way.
Subaru When you get it. You get it.
Subaru The beauty of all wheel drive.
Suzuki Everyday vehicles that aren’t..
T
Tata Indigo Spoil yourself
Tata Indigo CS Class starts early
Tata Safari Reclaim your life
Tata Safari 4*4 Make Your Own Road
Tata Indigo Marina Big on space. Big on life.
Tata Indigo XL The exclusive lounge
Tata Indica V2 More car per car
Tata Sumo Grande More than meets the eyes
Toyota Get the Feeling.
Toyota Today tomorrow Toyota.
Toyota Everyday.
Toyota Get the feeling.
Toyota Drive your dreams.
Toyota Who could ask for anything more?
Toyota You asked for it. You got it.
Toyota New experience of motoring.
Toyota What will you do with all the money you save?
Toyota I love what you do for me.
Toyota The best built cars in the world.
Toyota The car in front is a Toyota.
Toyota You, asked for it. You got it, Toyota.
Toyota Let’s go places.
Toyota Oh What a Feeling. Toyota.
Toyota Moving forward.
Toyota Camry Beyond excellence
Toyota Innova All you desire
Toyota F1 Touch The Perfection
V
Volkswagen’s famous “Drivers Wanted” theme has been an umbrella theme for decades across countries
The goal of the Drivers wanted campaign, since its inception, was to make the Volkswagen brand important in the United States.
Due to the blockbuster success of the “Drivers Wanted” campaign, VW has enjoyed record sales in the U.S. and Canada, in part
Volkswagen Drivers Wanted
Volkswagen Relieves Gas Pains.
Volkswagen Think Small
Volkswagen Das Auto.
Volkswagen It’s not a car, it’s a Volkswagen.
Volkswagen Small wonder.
Volkswagen If gas pain persists, try Volkswagen.
Volkswagen Relieve gas pains
Volkswagen For the love of the car.
Volkswagen If only everything in life was as reliable as a Volkswagen.
Volkswagen Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)
Volvo Drive Safely.
Volvo For life.
Volvo S80 Built for the unwritten road
Volvo XC90 Celebrate yourself