300+ Car Slogans and Taglines: Best Advertising Punchlines From the Automobile Industry (Updated May 2019)

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Collection of the best tag lines from automobile industry

From the heart-warming to the worthy, here are 300+ iconic car slogans and taglines that ruled the hearts and minds of millions over generations.

If you wonder, what makes automotive slogans great, here is what automotive pioneer Henry Ford has to say.  “If you have a really good thing, it will advertise itself,” was a piece of advice that American automotive pioneer Henry Ford was fond of repeating. He even went to the extreme of saying that advertising was “an economic waste.” And, to a certain extent, he practised what he preached. When demand for its Model T was at its highest, between 1917 and 1923, the Ford Motor Company ran no advertising.

Nevertheless, when markets became more competitive, advertising became a key strategy for Ford. And even when the company itself chose not to advertise, it contractually required its dealers to run approved adverts in local press, such as the 1922 ad “Buy a Ford and spend the difference”2 , which rather ironically featured none other than the face of Henry Ford, the advertising agnostic, in a prominent position.

Slogans (sometimes known as taglines) have played an important role in the cultural history of the automotive sector, helping to define brands and capture the imaginations of the car-buying public. But not every one hits the mark. Take, for example, Audi’s “Truth in Engineering” campaign which ran in the US in 2015 at a time when its parent company, Volkswagen, had just been revealed as cheating on data emissions for its diesel-powered cars. A car-buying public from Wyoming to Washington was less than impressed by this emphasis on the brand’s “integrity” at a time when its owners had been found guilty of widescale deception.

That said, there has been a huge range of automotive slogans that have helped to characterise brands in words with the precision of a surgeon’s knife. What are the factors that make the best ones stand out from the crowd (and more importantly, sell vehicles)? Creativity, humour, wordplay, surprise and laser-sharp linguistic messaging with the strictest economy of words are some of the key common features. We take a look at top 300 car slogans of all time to find out more.


Motto of Precision crafted performance has been ingrained in Acura history for decades

Acura’s slogan, Precision Crafted Performance was first originated in 1986

Acura    The road will never be the same.

Acura    Precision crafted performance.

Acura    True definition of Luxury. Yours.

Alfa Romeo        Alfa Romeo. Beauty is not enough.

Alfa Romeo        Power for your control.


Audi’s “Never Follow” campaign was representative of its customer attitude.

Audi       Never Follow.

Audi       Keeping ahead through technology.

Audi       Everyone dreams of an Audi.

Audi       The Art of Engineering

Audi A4                See the future in a new light

Audi A6                Design & performance

Audi Q7                From the creator of quattro

Audi A8                Sporty & exclusive

Audi TT                 Sheer exhilaration

Audi R8                 The art of seduction


BMW Driving Experience. Sheer Driving Pleasure

One of the most iconic taglines in marketing, BMW evokes the joy and passion for driving, sheer driving pleasure.

BMW     Sheer Driving Pleasure.

BMW     The Ultimate Driving Machine.

BMW X5               Taking the lead.

BMW    The ultimate driving experience

BMW 7-Series   A class unto itself.

BMW 3-Series   Driving enjoyment in beats per minute.

BMW 5-Series   The answer to your questions.

BMW X3               Any road. Any time.


Buick’s “Dream Up” slogan intends to set the direction for the brand

Buick     Dream up

Buick     When better automobiles are built, Buick will build them.

Buick     Buick. The spirit of American style.

Buick     It makes you feel like the man you are.

Buick     Buick. It’s all good.

Buick     The spirit of American style.

Buick     Isn’t it time for a real car?

Buick     Wouldn’t you really rather have a Buick?


Chevrolet heartbeat of America motto

During 80s, General Motors fueled America’s love affair with Chevrolet through Heartbeat of America campaign

Chevrolet            The heartbeat of America.

Chevrolet            Baseball, hot dogs, apple pie and Chevrolet.

Chevrolet Aveo U-VA    Incredibly spacious

Chevrolet            An American Revolution

Chevrolet Captiva            Choose your turf

Chevrolet            Eye it. Try it. Buy it.

Chevrolet Optra Magnum            Enjoy the drive

Chevrolet            The road isn’t built that can make it breathe hard.

Chevrolet            See the USA… in your Chevrolet.

Chevrolet            Chevrolet. Building a better way. To see the USA.

Chevrolet Cavalier           The more you know, the better it looks… Cavalier. We’ll be there.

Chevrolet Optra SRV      Turn on style

Chevrolet Trucks              Like a Rock.

Chevrolet Spark                Full of life


Chrysler’s “Inspiration Comes Standard” showcases the brand’s intrinsic brand personality. The campaign relied on the tagline with zero chance of becoming a catchphrase.

Chrysler   Chrysler. Inspiration comes standard.

Chrysler   Chrysler. Inspiration comes standard

Chrysler   Your next car.

Chrysler  Drive = Love.


In 1908, the classic Cadillac “Standard Of The World” tagline came into being after by successfully demonstrating the interchangeability of its component parts during a reliability test

Cadillac  Standard of the World.

Cadillac   The Penalty of Leadership

Cadillac   Creating a higher standard.

Cadillac   Life, Liberty and the Pursuit.

Cadillac   Break through.

Citroen    Just imagine what Citroen can do for you.


Dodge   Grab life by the horns.

Dodge   Dodge. Different.

Dodge   Bigger in Texas, Better in Dodge.

Dodge   It’s gotta be a Dodge.

Dodge  Domestic. Not domesticated


This new tagline from Dodge and SRT captures the passion, spirit and attitude of America’s mainstream and ultimate performance brands


Elfin  A modern evolution to the sports car world



Iconic “Driven by Passion” tagline from Fiat

FIAT       Driven by passion. FIAT.

Fiat Strada           Hand-built by robots.

Fiat Linea   Admiration Guaranteed

Ford       Built Ford Tough!

Ford       Everything We Do is Driven By You

Ford       Ford has a better idea.

Ford       Better Ideas Driven By You.

Ford       Ford. Bold moves.

Ford       Build for life in Canada.

Ford       Ford. Designed for living. Engineered to last.

Ford       Have you driven a Ford lately?

Ford       Built for the road ahead.

Ford Fusion        The no nonsense car

Ford       Quality is Job One

Ford.      Feel the difference.

Fiat Palio Stile    The Fiat of the new generation

Ford       There is a Ford in your future.

Ford       If you haven’t looked at Ford lately, look again.

Ford Trucks         The Best Never Rest.

Ford Endeavour                Magnify the adventure


GMC Sierra        We are Professional Grade.

GMC Trucks        The Strength of Experience.


Honda   It must be love.

Honda   The Power of Dreams.

Honda   Start something special

Honda   First man, then machine.

Honda   Technology you can enjoy.

Honda CR-V        Live up

Honda City          Enjoy your challenges

Honda Civic         Pure exhilaration

Honda Accord 2008         Lead

Honda Civic Hybrid          Truly Honda by nature

Honda Mobilio Apne Liye, Apno Ke Liye

Honda Amaze  Badle aapki duniya

The current print ad series for Hummer feature the tagline “like nothing else” and bewitching images of exotic wildlife in its natural habitat.


Hummer’s “Like Nothing Else” came up with extreme rhetoric and strong visual cues

Hummer              Like nothing else on earth.

Hummer              Hummer. Like nothing else.

Hyundai               Drive your way.

Hyundai               Driving is believing

Hyundai               Prepare to want one.

Hyundai               It’s a whole new Hyundai

Hyundai               Always there for you.

Hyundai Sonata Embera                Undoubtedly Distinguished

Hyundai Verna Feel it

Hyundai i10         Catch the i

Hyundai i20         I got it all

Hyundai Verna Feel it

Hyundai Accent                Executive

Hyundai Getz Prime        Drive global

Hyundai Santro Xing       The sunshine car

Hyundai Tucson                Your spirit of adventure or Makes everyday an adventure

Holden Holden go.


Infiniti   Infiniti. Accelerating the Future.

Isuzu     You have my word on it.


Jaguar   Born to Perform.

Jaguar   Unleash a Jaguar

Jaguar   The Art of Performance.

Jaguar   Don’t Dream It. Drive It.


During 1960s, Jaguar became a part of the national consciousness, living up to the famous advertising slogan of ‘Grace, space, pace’ in a way that few other rivals could match.


Jaguar founder Sir William Lyons dreamed up the slogan in the 1950s. “Grace Space Pace” has been hailed as one of the most inspirational car slogans of all time.

Jaguar   Grace… Space… Pace…

Jeep      The Toughest 4-letter Word on Wheels

Jeep      If it’s not trail rated, it’s not a Jeep.

Jeep      The sun never sets on the mighty jeep.

Jeep      Jeep. There is only one.

Jeep      Have fun out there.

Jeep      Only in a Jeep.


Kia          The power to surprise.

Kia          Make every mile count.

Kia          The car that cares


Land Rover    Go Beyond.


Land Rover print campaign series highlights the ability of its vehicles to reach heights above that of flying objects such as airplanes and hot air balloons.

Land Rover Above & Beyond

Lincoln  Travel Well.

Lincoln  What a luxury car should be.

Lincoln  American Luxury.

Lexus    The relentless pursuit of perfection.


Mahindra Bolero              Take on anything


Mahindra Xylo’s “Outgrow Your Sedan” campaign showcases what it has to offer over and above a sedan

Mahindra Xylo                 Outgrow your sedan

Mahindra Scorpio           Nothing else will do

Maruti Suzuki 800          Change your life

Maruti Ritz                         Live the moment

Maruti Ritz                         Joy Inside

Maruti Zen Estilo            Shape your world

Maruti Alto                        Let’s go

Maruti Esteem                 Welcome to the big world

Maruti Wagon R Duo    LPG or petrol. Drive the way you want.

Maruti Gypsy                    King

Maruti Omni                     Fits all

Maruti Swift Dzire          The heart car

Maruti Grand Vitara      Play it your way

Maruti SX4                         Men are back

Maruti Versa                      The joy of travelling together

Maruti Wagon R               For the smarter race

Maruti A-Star                     Stop @ nothing

Maruti Swift                       You’re the fuel


Mercedes Benz’s “Unlike Any Other” slogan was created to achieve consistency against battery of Mercedes products

Mercedez-Benz                 Unlike Any Other.

Mercedez-Benz                Engineered to Move the Human Spirit.

Mercedez-Benz                Mercedez-Benz. The future of the Automobile.

Mercury              At the sign of the cat.

Mercury              New doors opened.

Mercury              Live life in your own lane.

Mercury              Imagine yourself in a Mercury now.

Mazda  Zoom, Zoom, Zoom

Mazda  Passion for the road.

Mitsubishi Wake up and drive

Mitsubishi           Wake up and drive.

Mitsubishi           Better built. Better backed.


Nissan    Built for the Human Race

Nissan    Shift

Nissan    Shift expectations.

Nissan    Just wait you drive it.

Nissan    Major motion, from Nissan.

Nissan    Everything you want. Nothing you don’t.

Nissan    Life is a Journey. Enjoy the Ride

Nissan    You can with a Nissan.


This is not your father’s Oldsmobile…This is the new generation of Olds. America lapped up the step-up line, which became part of the pop culture lexicon

Oldsmobile         This is not your father’s oldsmobile.

Oldsmobile         Start something.



For decades, Porsche has told us that “There Is No Substitute” for its cars. Generations have grown up with that mantra.

Porsche            Porsche. There is No Substitute.

Plymouth          The Pride is Back. Born in America.

Plymouth          Plymouth – Isn’t that the kind of car America wants?

Plymouth          If it’s important to you, it’s important to Plymouth.

Plymouth          Not that’s imagination. That’s Plymouth.

Plymouth          And the Plymouth win-you-over beat goes on.

Peugeot               Peugeot. Live the pleasure.

Peugeot               The drive of your life.

Peugeot               The lion goes from strength to strength.

Pontiac     We are driving excitement.

Pontiac     Pontiac. Designed for Action

Pontiac     Fuel for the Soul.

Plymouth  The 9 most important words to Plymouth: Satisfy the customer, satisfy the customer, satisfy the customer.



An iconic British brand, Rover, is the ancestor of today’s Land Rover company

Rover   Driving is Believing

Rover    Rover. A class of its own.


Saab      Find your own road.

Saab      Welcome to the State of Independence.

Saab      Saab. Move your mind.

Saturn   Like Always. Like Never Before.

Saturn   A different kind of company. A different kind of car.

Saturn   It’s different in a Saturn.

Saturn   What kind of car is that? It’s a Saturn.

Saturn   People First.

Smart – DaimlerChrysler                Smart. Open your mind.

Seat       Seat. Auto emocion.

Skoda    Skoda. Simply Clever.

Skoda    It’s a Skoda. Honest.

Skoda Fabia        Because you’re special

Skoda Octavia    Engineered with passion. Built with love.

Skoda Superb    Simply superb

Skoda Laura        Beauty beckons

Subaru.                Think. Feel. Drive.

Subaru  Driven by what’s inside.

Subaru  Inexpensive. And built to stay that way.

Subaru  When you get it. You get it.

Subaru  The beauty of all wheel drive.

Suzuki   Everyday vehicles that aren’t..


Tata Indigo          Spoil yourself

Tata Indigo CS    Class starts early

Tata Safari           Reclaim your life

Tata Safari 4*4   Make Your Own Road

Tata Indigo Marina          Big on space. Big on life.

Tata Indigo XL    The exclusive lounge

Tata Indica V2    More car per car

Tata Sumo Grande          More than meets the eyes

Toyota     Get the Feeling.

Toyota     Today tomorrow Toyota.

Toyota     Everyday.

Toyota     Get the feeling.

Toyota     Drive your dreams.

Toyota     Who could ask for anything more?

Toyota     You asked for it. You got it.

Toyota     New experience of motoring.

Toyota     What will you do with all the money you save?

Toyota     I love what you do for me.

Toyota     The best built cars in the world.

Toyota     The car in front is a Toyota.

Toyota     You, asked for it. You got it, Toyota.

Toyota     Let’s go places.

Toyota     Oh What a Feeling. Toyota.

Toyota     Moving forward.

Toyota     Camry    Beyond excellence

Toyota Innova     All you desire

Toyota F1         Touch The Perfection


Volkswagen Drivers Wanted Advertising Campaign

Volkswagen’s famous “Drivers Wanted” theme has been an umbrella theme for decades across countries


The goal of the Drivers wanted campaign, since its inception, was to make the Volkswagen brand important in the United States.


Due to the blockbuster success of the “Drivers Wanted” campaign, VW has enjoyed record sales in the U.S. and Canada, in part

Volkswagen       Drivers Wanted

Volkswagen       Relieves Gas Pains.

Volkswagen       Think Small

Volkswagen       Das Auto.

Volkswagen       It’s not a car, it’s a Volkswagen.

Volkswagen       Small wonder.

Volkswagen       If gas pain persists, try Volkswagen.

Volkswagen        Relieve gas pains

Volkswagen       For the love of the car.

Volkswagen       If only everything in life was as reliable as a Volkswagen.

Volkswagen      Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)

Volvo    Drive Safely.

Volvo    For life.

Volvo S80            Built for the unwritten road

Volvo XC90         Celebrate yourself

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