Insurance ads highlight healthcare in the wake of obamacare

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The not so smart launch of HealthCare.gov may indirectly highlight the complicity of healthcare in general. This in turn is creating opportunity for insurers to portray their services as simple and value worthy. As Obamacare bad press gained lot of eyeballs, health insurance companies are airing TV commercials and printing ads that talk about “scary” and “confusing” changes to health insurance, underscoring the problems in online enrollment.

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