Funny ads perform better, always

Funny ads resonate better with viewers irrespective of health of economy or time of year. Nielsen calls them ‘economy proof ads’ in its latest Global Ad View report. It has examined more than 4,000 ads from pre, post and during ‘great recession’ period and realized that funny commercials are 47% more appealing than pre-recession ads on average and 33% more alluring than post recession ads.

humor-ad-genres-performance-pre-and-post-recession-nielsen

 

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