Mylanta, an antacid known for relieving gas, heartburn, and indigestion, has carved a niche in the pharmaceutical world with its hilarious advertising campaigns. Unlike many serious-toned competitors, Mylanta uses humor to make light of uncomfortable digestive issues.
Laced with slapstick and exaggeration, the new campaign also deals in physical humor and over-the-top reactions, making them super funny and engaging.
Instead of focusing solely on the benefit, the ads show us what “hell” looks like, referencing the discomfort of heartburn and stomach acid, implying that Mylanta helps avoid digestive “hellfire.”
Credits:
Advertising Agency: Kepel&Mata, Argentina
Executive Creative Directors: Damian Kepel
Creative Directors: Alvaro Yermoli, Rodrigo Diaz
Art Director: Juan Ignacio Etchanique
Copywriter: Federico Wilhelm
Account Manager: Gonzalo Fasson
Account Supervisor: Carolina Montarcé
Illustrator: Emiliano Pereyra
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