Lamborghini Aventador unleashes extreme violent print ads for hypercar lovers

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Lamborghini-Aventador-Car-Automobile-Ad1

Ad copy:
It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.
Lamborghini-Aventador-Car-Automobile-Ad2

Ad copy:
Gearshifts can be as unforgiving as a professionally executed punch in the neck.
Jan Baedeker, Cassicdriver.com
The new Lamborghini Aventador with 700hp
The truth hurts.
Lamborghini-Aventador-Car-Automobile-Ad3

Ad copy:
It you slam on the brakes at 100km/h, you come to a halt in just 30 meters.
Your eyeballs should then pop back into their sockets.
Ulrich Safferling, Auto-Illustrierte
The new Lamborghini Aventador with 700hp
The truth hurts.
Lamborghini-Aventador-Car-Automobile-Ad4
Ad copy:
The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Credit:
Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011


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