Guts. Glory. Ram. Ram Truck’s new advertising campaign focuses on the proven capability of the brand. Set in ‘old west’ the TVC reinforces truth, honesty and integrity and integrates with great American spirit – where even in digital age, hard working and well-crafted man-made machines are valued more than anything else.
Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois, lead executive marketing – Chrysler Group LLC. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”
Credits:
Advertising Agency: The Richards Group, USA
Chief Creative Officer: Stan Richards
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Greg Gibson, Paul Nelson
Production Company: Furlined
Production Company Executive Producer: Eriks Krumins
Line Producer: Pete Vitale
Director: Adam Hashemi
Director of Photography: Toby Irwin
Visual Effects: Mass Market
VFX Artist: John Shirley, Chris Sage, Katrina Salicrup, Stephen Holbrook
Editorial: SpotWelders
Editor: Michael Heldman
Telecine: NTropic
Colorist: Marshall Plante
Music and Sound Design: Elias Arts