Chrysler: Ram Truck Ad Spot is all about guts and glory

Ram-Truck-advertisement-thin-the-herd

Guts. Glory. Ram. Ram Truck’s new advertising campaign focuses on the proven capability of the brand. Set in ‘old west’ the TVC reinforces truth, honesty and integrity and integrates with great American spirit – where even in digital age, hard working and well-crafted man-made machines are valued more than anything else.

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois, lead executive marketing – Chrysler Group LLC. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

Credits:

Advertising Agency: The Richards Group, USA
Chief Creative Officer: Stan Richards
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Greg Gibson, Paul Nelson
Production Company: Furlined
Production Company Executive Producer: Eriks Krumins
Line Producer: Pete Vitale
Director: Adam Hashemi
Director of Photography: Toby Irwin
Visual Effects: Mass Market
VFX Artist: John Shirley, Chris Sage, Katrina Salicrup, Stephen Holbrook
Editorial: SpotWelders
Editor: Michael Heldman
Telecine: NTropic
Colorist: Marshall Plante
Music and Sound Design: Elias Arts

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