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Ad Network

Advertising definition, term, meaning, information. What is Ad Network?

Ad Network: An advertising network or ad network is an entity that connects advertisers to the publishers to host their advertisements. Like a 3rd party agent or broker it consults, acts as mediator between marketers and publishers and allow advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Broadly there are 3 types of advertising networks

  1. Vertical Networks: Click to know more
  2. Blind Networks: Click to know more
  3. Targeted Networks: Click to know moread network glossary information definition