Copywriting is salesmanship and beyond. Copywriting is the art of writing copy with a marketing and/or sales objective in mind. It is the use of words to promote a product, service, opinion, idea or for that matter anything. Copywriters develop copy or content for advertisements, websites, internet, television, billboards, POS etc.
The purpose of a copy is to make the audience aware of a concept, arise interest, make it desirable and take action. Copywriting can appear in print ads, television commercials, radio commercials, internet advertising, direct mail pieces, billboards, brochures, post cards, tweets, blogs, sales letters and other marketing collaterals.