Super Bowl 2011 Commercials: Everything about Superbowl Sunday tv ad and beyond

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Superbowl XLV TV commercial 30 second spots were sold for $2.8-$3million as per New York Times

What: Super Bowl XLV is the 45th annual edition of the Super Bowl in American football.  and the 41st annual championship game of the modern-era National Football League (NFL).

Game: Is set with the Pittsburgh Steelers and Green Bay Packers

Date: The game will take place on February 6th at 6:30 p.m. (ET)

TV schedule: It will be televised on FOX and the announcers will be Joe Buck and Troy Aikman. The location is Dallas, Texas at the home of the Dallas Cowboys.

Superbowl logo

Superbowl logo

What’s special about 2011: According to a new survey, Retail Advertising and Marketing Association, conducted by BIGresearch, consumer spending on super bowl is going to touch $10.1 billion. That’s an unprecedented amount, a record, never seen before. The public mood is up. To celebrate the event people are throwing party or planning to watch it at bar or restaurants. The survey says consumers are gearing up to purchase stuffs like food/beverage, team apparel/accessories, televisions, furniture and decoration items for Super Bowl Sunday.

Unlike last year, consumer sentiment towards the advertisers is positive. In 2010, in the midst of recession consumers opined that advertisers should not spend huge amount in the events like this and pass on the benefit to them.  This year this sentiment is down significantly.

Ad rate:  New York Times reports, the channel has sold all of this year’s available ad slots at a rate of $2.8-$3m per 30 seconds. Interestingly, Fox has reached this locked it even without a final confirmation of which two teams would take on each other. That’s quite a feat.


Complete list of the Super Bowl 2011 advertisers


Audi: Know more

BMW: Know more

Best Buy Know More

CareerBuilder Know More

Captain America Know More

Cowboys & Aliens Know More

Doritos Know More Know More

Go Daddy Know More

HomeAway Know How

Hyundai Know More here and here

Kia Know More

Mercedes-Benz Know More

Pepsi Max Know More

Pirates of the Caribbean: On Stranger Tides Trailer Know More

Pizza Hut Check Out

Skechers Know more

Super 8 Movie Trailer Know More

Teleflora Know More

Thor Movie Trailer Know More

Salesforce Know More

Bridgestone Know More Previous years’ ads from Super Bowl

Transformers 3: Dark Moon Know More

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