67. Allstate Insurance “You’re in good hands with Allstate”. The slogan was popular but it also faced its share of criticism due to its ‘boxing gloves’ strategy against its policyholders. American Association for Justice ranked it as worst insurer. However, Allstate fought back and in 2009 successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility (Source).
Clariol Advertising slogan, tagline: Does she or doesn’t she?
In the 1950s, most women didn’t dye hair by their own, because women who did so were considered overly fixated on their looks or of ill repute. A visit to salon which was allowed would take hours. Lawrence M. Gelb, the co-founder and chemist saw the vacuum in the consumer mindspace and created the product which would bring down the process to 20 minutes. However, he had to win another perception battle, he needed to convince women they could dye their hair without anyone being the wiser. Thus, the original concept of ‘does she…doesn’t she’ was born.
Clairol TV commercials
1. Angela Kinsey as your Guardian Girlfriend in a Clairol Nice ‘n Easy hair color commercial. Nice ad but the question is If you suddenly see some random blond in your mirror that came jumped into my room would you converse with her or call a psychologist for yourself.