January 2011

CareerBuilder XLV Super Bowl 2011 Commercial: Chimpanzees Start Building Monkey Business

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Career Builder: Maybe it’s time to move on

Chimpanzees are back with CareerBuilder’s 2011 Super Bowl commercial. The ad spot is scheduled during the third quarter of the game. A regular in the game, this is CareerBuilder’s 7th consecutive excursion. The ad is part of the integrated campaign from the human capital company.

I remember the chimpanzees first showed their face during the company’s Super Bowl debut in 2005. After a long five year pause, the chimpanzees are busy crating chaos at Yeknom Industries (monkey spelled backwards). From a business trip gone awry to an unorthodox fire safety meeting to a “car sandwich” in the company parking lot, the chimpanzees are all about monkey business.

The company has not hired ad agency and made them in-house. There are three ads of 30 seconds spotsnwhich will keep playing in TV channels after the event is over throughout the year. For the digital part, however, the job portal has hired an agency Oddcast, to introduce an e-mail service called Monk-e-mail.

Check out 9 Super Bowl commercials from Career Builder after the jump

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Best Buy XLV Super Bowl 2011 Commercial: Justin Bieber and Ozzy Osbourne

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Best Buy perfect fitting consumer durable adFirst ever super bowl commercial from Best Buy is here. This ad has zeroed into an unlikely pair of Bieber and Ozzy Osbourne. Slated for 6th February, Super Sunday, this first ever TV ad aims to revolutionize retailing. It would be an one minute spot and will appear in third quarter of the game.

That apart, the funny thing is singer-songwriter-occasional-actor Ozzy Osbourne only recently has admitted that he never has heard of teen heart throb Justin Bieber. Gen gap and all that.

Brand success continues

Best part of Best Buy branding is that they always evolve with time. Things have changed and competition is fierce, consumers are way less loyal now, however, they are becoming more savvy than ever. What with Amazons of the world disrupting the the essence of retail marketing, it’s more than imperative for the brick and mortar model to embrace the changing dynamics. While many of its contemporaries have gone into oblivion (most noted among them are Crazy Eddie, Circuit City, CompUSA, J&R Music), this Minnesota based retail giant not only able to stay in the game, but also due to its agility and execution, I would say is on the top of the game. Super Bowl is part of the strategy.  

Notwithstanding sweeping Super Bowl campaigns, it has done some wonderful in-retail branding execution in the form of brand boutiques which is inspired from Saks Fifth Avenue and Bloomingdale’s branding handbooks.

Check out Best Buy TV commercials and print ad after the jump

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BMW Super Bowl XLV 2011 Commercial: The X3 Matchup

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BMW the ultimate driving machine

BMW X3 print advertisement

BMW is back on Super Bowl area after ten years of interval. There are two reasons behind this. Firstly, by not participating in the biggest advertising jamboree of the world have its own shortcomings. Even in a recession year, in 2010, Hyundai and Audi advertised and benefited. Secondly, and most importantly, more than 60% of BMW’s inventory in the U.S. will be new vehicles next year.

In an interview with Adage, Stacy Morris, marketing communications manager at the car company said, “We’re in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact.” From last year’s $138 million media spent in the US, it looks at a much larger figure in the rejuvenated market space, having spent $83 million in the first six months alone.

Diesel has ch-ch-changed

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Audi A8 Super Bowl XLV 2011 Commercial: Goodnight “Old Luxury” Mercedes, Good Moring Audi

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Audi A8 superbowl commercial 2011

Audi Print ad: Audi Lifestyle, New Luxury

German automaker Audi is not just bidding adieu to traditional old luxury in its Super Bowl Sunday exercise but also not hesitating taking potshots at Mercedes-Benz. The all new 2011 Audi 8 flagship Sedan commercial titled, “Goodnight” is already launched during the NFL Playoffs as a prelude to the upcoming superbowl ad. The spot is inspired by the 1947 children book, “Goodnight Moon.” It takes the viewer on a journey through a mansion of rooms where exotic animal sleeping around the neck of a sleeping woman decked out in a party gown, all supposedly symbols of old, stuffy luxury. The voiceover goes on. “Good night old luxury and all your wares….Good night bygones everywhere. And then the surprise, the camera fixes on a Mercedes!!

Check out the ad after the jump. Also includes last four years’ Super Bowl ads.

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What is copywriting?


copywriting definition scope and diferent medium

Copywriting definition

Copywriting is salesmanship and beyond. Copywriting is the art of writing copy with a marketing and/or sales objective in mind. It is the use of words to promote a product, service, opinion, idea or for that matter anything. Copywriters develop copy or content for advertisements, websites, internet, television, billboards, POS etc.

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