It’s a management process through which products and/or services move from concept to customers. Broadly, the process of marketing is performed by research, promotion, distribution and sales. It consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
Marketing decisions generally fall into the following four controllable categories:
* Product (Brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs)
* Price (Pricing strategy, Suggested retail price, Price flexibility, Price discrimination)
* Place (Distribution channels, Inventory management, Warehousing, Transportation)
* Promotion (Advertising, Public Relation, Events)
What is marketing and brand strategy
Common misspellings: Markiting, maketing, makreting