What is Radio Advertising? Definition, Meaning

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A true form of mobile advertising, radio is ancient yet unique, growing and pervasive medium. Radio is able to penetrate our daily lives still of-limits to other media like television, internet, print or outdoor. Radio is with its audience when one wakes up in the morning, goes to jog, commutes to and from jobs, at workstations and goes to bed. It can be broadcasted to highly targeted audience. Commercial radio stations earn revenue by playing radio spots ranging from few seconds to minutes. The format is evolving with time; stations now stream their program on internet and reach wider audience.

Also check out: Radio advertising slogans

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