What is publicity?

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What is publicity, definition, meaning (in 100 words)

Publicity is part of PR campaign. At its core, publicity is the act of suggesting the news in question to the beat journalists/broadcasters so that it gets included into the respective editorial. Coverage is the buzzword here, more the coverage, better it is for the publicist and its client. From a marketing perspective, it is one component of promotion. A good publicist creates new opportunities through event, survey, exhibition, debate, research report, taking a stand on a contemporary topic etc. to showcase its product or service on behalf of the client. Publicity is a low cost and high-credible promotion tool.

Total number of words: 100

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