What is advertising

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What is advertising explained in 100 words

Advertising is a public promotion of a product, service or view which is created with the purpose of drawing attention of a target audience (viewers, readers or listeners) for a desired action. A target audience is a segment of general public. By nature, it is a non personal and paid form of promotion. The purpose of advertising is to influence its customers.

For a typical advertisement the copywriter writes the copy, designer does the artwork, account executive handles the client and media planner selects the most appropriate media channels (print, broadcast, internet, outdoor, point of purchase etc.) for the client.

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