GE has a long history of commercially successful research and innovation from Thomas Edison’s light bulb to today’s nanotechnology breakthroughs, locomotives, health care, aviation, finance, energy and many more . In 1890, Edison General Electric Light Company was founded by the great scientist of 19th century, Thomas Edison initiated Edison.
The first GE font face designed in 1892 is still almost similar to the present one. The circular shape seemed eternal and the movement near the perimeter of the circle gives a sense of motion and fluidity that is reinforced by the elegant treatment of the interconnected initials. With time, the circular engulfing the fonts took over and now with evolution it probably exemplifies the diverseness of the group. The white space symbolizes it’s openness and its being equal to everyone.The new slogan for GE is “Imagination at work” which has replaced the longtime standing “we bring good things to life.”