Golden Drum 2010 Film Audio visual & electronic equipment Silver Drum
Brand name: LEICA CAMERA
Agency: DEMNER/MERLICEK & BERGMANN
Category: Home electronics & audio-visual
Subgroup: Audio visual & electronic equipment
Product and services category: Sport, entertainment, recreation, leisure
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Brand name: Leica Camera
Advertiser: Leica Shop – Coeln Peter GesmbH
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Sebastian Kaufmann, Tolga Buyukdoganay
Copywriter: Eva Sommeregger
Creative director: Rosa Haider, Tolga Buyukdoganay
Creative idea explanation: This virally inspired film was developed to showcase the anti-shake function of the Leica D-Lux 4 camera. The film shows a barman making an impossible shake while mixing, making the viewer curious about the reason. The product claim comes as a reward at the end for the viewer.
Headline (eng.): Anti-Shake Video Function. The new Leica D-Lux 4.
Music and Sound Studio: Soundfeiler
Director: and Cinematographer: Martin Bauer
Production company: Demner, Merlicek & Bergmann , Special effects: Friendly Fire
Other credits: Agency Producer: Albert Waaijenberg, Graphics: Stefan Kopinits, Account Manager: Moana Merzel
The commercial titled Anti-Shake – Barman was done by DEMNER/MERLICEK & BERGMANN advertising agency for LEICA CAMERA (Leica company) in Austria. It was released in the October 2010. Business sector is Home electronics & audio-visual.