Charmin advertising: Print ads and tv commercials (Sector: House, Garden and Pets)

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Charmin Print Advertisements

These first three ads are outdoor ad campaigns. A series of billboard advertisements were released  to celebrate the introduction of a new Charmin along with the return of a effervescent Charmin icon, Mr. Whipple.

Ad 1

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Ad 2

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Ad 3

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Ad 4. This is not a magazine or newspaper print ad. This ad was delivered to the Charmin users mailbox by the mailman. Just a dandy example of wiping-inspired direct marketing.

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Ad 5. A young bear calls her dad when there is very little toilet paper left and she badly needs the toilet, however he tells his daughter that Charmin has Absorbubbles and she does not need to use as much.

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Ad 6

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Ad 7

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Ad 8: Charmin Toilet Tissue, Charmin Comfort. The ad is showing a baby bear doing the potty dance.

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Ad 9. This ad was not released commercially. Depicting (by juxtaposing) tough men in situations where they could use a little softness.

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Ad 10. Time 2008, final hours of the year. People are gathering in Times Square for the traditional New Year’s ball drop. Charmin has been operating a collection of temporary bathrooms in the zone for pedestrians and tourists. These branded toilets were open to revelers in the wee hours of New Year’s between midnight and 2 a.m. Thursday.

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Television Commercials

Charmin Ultra Strong & Ultra soft commercial


A bit surprising, but this Charmin TVC did make it to the air

Vintage Charmin commercial (Mr. Whipple) – Dont squeeze the Charmin. Between 1964 and 1985, more than 500 commercials featured Dick Wilson, who told customers, “Please don’t squeeze the Charmin!.

80s Charmin Commercial featuring the robot

Charmin – Pole Vault commercial

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