500+ All Time Great Ad Slogans

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500 great taglines of all time

The best brand slogans or taglines become part of our everyday conversations. They not just impact behaviors and thus increase sales but also evoke strong emotions or flavors of time gone by. Through decades, these unforgettable phrases encapsulated promises of the brands, made some of them cult and timeless.

More than marketing or brand campaign, often, these straplines also help us find moments of truth in the history of that company. And, sometimes, it speaks about its philosophy too and act as silent testament of time.

Here, I have curated about 500+ most successful – and some of the most forgettable – slogans used by the world’s top brands ever.

A-1 Steak Sauce advertising tagline

A-1 makes hamburgers taste like steakburgers

Abbey National advertising slogans

Get the Abbey habit

Because life’s complicated enough

Access Credit Card slogan advertising slogans

Access takes the waiting out of wanting

Makes sensible buying simple

Access – Your Flexible Friend

Does you does, or does you don’t take Access?

Your flexible friend

Acura commercial slogan

The True Definition of Luxury. Yours.

Adelma Mineral Waters advertising punchline/tagline

Fresh Squeezed Glaciers

Clearly Canadian Sparkling Mineral Water in Wild Fruit Flavours

Alba Dry Milk commercial slogan

Skim milk does not come from skinny cows

Alka Seltzer catchy advertising slogans

I can’t believe I ate the whole thing!

Plop, plop, fizz, fizz, oh what a relief it is!

Try it, you’ll like it

Allinson’s Bread Advertising slogan

Bread wi’ nowt taken out

Allstate Insurance Advertising slogan

You’re in good hands with Allstate

Almaden slogan

Grapes, like children, need love and affection

Alpo Dog Food commercial slogan

Doesn’t your dog deserve ALPO?

American Airlines (1973)

Rest, keep warm and drink liquids

Doing what we do best

Fly the American way


American Coach Lines sloganI

If man were meant to fly, God would have lowered the fares

American Express Charge Card Advertising slogan

Don’t leave home without it

American Home Magazine commercial slogan

American Home has an edifice complex

American Library Association (1961) Advertising slogan

A, B, C, D, E, …Your public library has arranged these in ways that make you cry, giggle, laugh, love, hate, wonder, ponder and understand

American Telephone & Telegraph (1982) slogan

Reach out and touch someone

Amtrak commercial slogan

See America at see level

Anadin Advertising slogan

Nothing acts faster than Anadin

Andrews Liver Salts motto

Andrews for Inner Cleanliness

Andrex toilet tissue Soft, strong and very long

Apples Advertising slogan

An apple a day keeps the doctor away.

Apple Computers The Power to Be Your Best

Think different

Arpege Perfume commercial slogan

No bottles to break – just hearts

Promise her anything, but give her Arpege

Alwayscommercial slogan

Talking your body’s language.

Charles Atlas Advertising slogan

You Too Can Have A Body Like Mine

AT&T commercial and ad slogan

Reach out and touch someone

Automobile Association tagline

Courtesy and care

To our members, we’re the fourth emergency service

Audi ad slogan

Vorsprung durch technik

Avis Rental Car (1960s)

We’re number two. We try harder

Babycham Advertising slogan

I’d love a Babycham

BadedasAdvertising slogan

Things happen after a Badedas bath

Bells Scotch Whisky Advertising slogan

Afore ye go

BMW tagline

The ultimate driving machine

BVD Underwear slogan

Next to myself, I like BVD best

Bank of America (1980)

Think what we can do for you

Barnum & Bailey Circus slogan

The Greatest Show on Earth

Bayer Aspirin

Bayer works wonders

Beecham’s Pills Advertising slogans

Worth a guinea a box

Beecham’s pills make all the difference


The United Colors of Benetton

Benson & Hedges

Pure Gold

The length you go to for pleasure.

Bic Lighters (1975) slogan

Flick your Bic

Big Ben Clocks

Victory won’t wait for the nation that’s late

Birds Eye Frozen Foods

Come home to Birds Eye Country

Birds Eye Peas (1956) Advertising slogan

Sweet as the moment when the pod went ‘pop’

Bisto tagline

Ahh Bisto!

Black Velvet Whiskey

Feel the Velvet


The ultimate driving machine

Warner’s Body Bra Do you want a shape like a bra? Or do you want a shape like a woman?


Borden Inc

If it’s Borden’s, it’s got to be good

Bounty candy bar slogan

Bounty – the taste of paradise

Bournvita Advertising slogans (night drink, 1960s)

Sleep sweeter, Bournvita

Braniff Airways tagline

When you’ve got it, flaunt it

British Airways Advert slogans

The World’s Favorite Airline

We’ll take more care of you

British Army motto

Join the professionals

British Caledonian Airline

We never forget you have a choice

British Egg Marketing BoardAdvertising slogans

Go to work on an egg

Happiness is egg shaped

You can rely on the lion

There is a lion on my egg

Was there a lion on your egg this morning?

British Gas slogan

Don’t you just love being in control?

British Rail Advertising slogans

Let the train take the strain

This is the age of the train

We’re getting there

British Telecom

Its for Yoo-hoo!

It’s good to talk

Make someone happy with a phone call

Britvic slogan

Britvic – simply the best there is


If you keep late hours for Society’s sake, Bromo-Seltzer will cure that headache

Brooke Bond Dividend Tea (1930s)

Spend wisely – save wisely

Brut Aftershave slogan

Splash it all over

Brylcreem tagline

A little dab’ll do ya

Buick slogans

Today the discriminating family finds it absolutely necessary to own two or more motor cars

Wouldn’t you really rather have a Buick?

It makes you feel like the man you are

When better automobiles are built, Buick will build them

Bulova Watches ad taglines

Equal Pay, Equal Time

The mainspring in a Bulova is made to last 256 years or 146 leather straps – whichever comes first

Burger King slogan

Have it your way

We do it your way

Burger King – the home of the Whopper

It takes two hands to hold a Whopper

Burma Shave Shaving Cream

So creamy it’s almost fattening

Burma Sauce tagline

The only ‘sauce’ I dare give Father

Cadbury’s Cocoa Essence tagline

Absolutely pure

Cadbury’s Dairy Milk Chocolate

Award yourself the Cadbury’s Dairy Milk

A glass and a half in every half pound

Cadbury’s Drinking Chocolate

Hot chocolate, drinking chocolate – the late, late drink

Cadbury’s Milk Tray slogan

And all because the lady loves Milk Tray

Cadbury’s Flake

Sixpence worth of Heaven

Cadbury’s Fruit and Nut

Everyone’s a Cadbury’s Fruit and Nut Case

Are you a Cadbury’s Fruit & Nut case?

Cadbury’s Milk Tray tagline

And all because the lady loves Milk Tray

Cadbury’s Roses slogan

Roses grow on you

Cadbury’s Smash Advertising slogan

For mash get Smash

Cadbury’s SnackAdvertising slogan

Bridge that gap with Cadbury’s Snack

Calgon slogan

Calgon, take me away.


Those who want the finest want – the Standard of the World!

It Gives a Man a New Outlook… Cadillac

Cadillac …World’s Best Synonym for Quality!

California Milk Processor Board

Got Milk?

Calvin Klein Jeans Advertising slogan

Nothing comes between me and my Calvins

Calvin Klein’s Obsession Between love and madness lies Obsession.

Canada Dry Tonics and Mixers slogan

Emigrate to Canada Dry (for the sake of your Scotch)

Drink Canada Dry

CanonAdvertising slogan

See what we mean

Camay SoapAdvertising slogans

You are in a Beauty Contest Every Day of your Life

You’ll look a little lovelier each day, with fabulous pink Camay

Perfume worth 9 guineas an ounce

Campari tagline

The first time is never the best

Campbell’s slogan

Heat it, eat it.

Campbell’s Condensed Soup

Soup is good food

M’m M’m Good

Fresh tasting soup that lasts.

Camp Coffee motto

Ready, aye, ready

Drink Camp – its the best!

Don’t be misled!!!

Carling Black Label

I bet he drinks Carling Black Label


Probably the best lager in the World

Carnation Milk

Milk from contented cows

Cashmere Bouquet Soap

Now they whisper to her … not about her

Castlemaine XXXX Lager (1986)

Australians wouldn’t give a XXXX for anything else

Castrol Motor Oil slogan

Castrol – liquid engineering

Central Park Zoo motto

Come to the Central Park Zoo Cafeteria. Let the animals watch you eat for a change

Cerebos salt tagline

See how it runs!


Please don’t squeeze the Charmin


See the USA in a Chevrolet

The road isn’t built that can make it breathe hard!

Eye it – try it – buy it!

Chivas Regal Scotch tagline

Isn’t that a lot for a bottle of Scotch? Yes

Are your friends living beyond your means?

Cinzano slogan

If enough people would stop smoking and start drinking, we could get out of ashtrays and into vermouth

The bright lights taste

Cisco tagline

Empowering the Internet Generation

Citibank ad slogan slogan

The Citi never sleeps.

Clairol Hair Colouring

Does she or doesn’t she?

If I’ve only one life, let me live it as a blonde!

Club Med Resorts

Vacation is a world where there are no locks on the doors or the mind or the body

The antidote for civilization

Coal Board slogan

Come home to a real fire

Coca Cola Advertising slogan

The pause that refreshes.

Colgate slogan

The world leader in oral care.

Colgate Toothpaste (1945) motto

It cleans your breath while it cleans your teeth

Colgate Toothpaste (1967) tagline

The Colgate ring of confidence

Colman’s Mustard (1979) ad tagline

C’mon Colman’s, light my fire

Comfort fabric conditioner

Softness is a thing called Comfort

Commercial Union slogan

We won’t make a drama out of a crisis

Communist party, Soviet Union tagline/motto

Toilers in Agriculture! Strengthen the fodder basis of animal husbandry! Raise the production and sale to the state of meat, milk, eggs, wool and other products!

Compaq tagline

Has it changed your life yet?

Co-op (1950s) slogan

You can always get it at the Co-op

Courier Express

Courier Express. Today’s delivery problems solved tomorrow

Cow & Gate Milk Food

Babies love it

CrestLook tagline

Ma, no cavities!

Crisco Vegetable Shortening

Cooks who know trust Crisco

Croft Original Sherry

One instinctively knows when something is right

Cunard Steamship Company

Getting there is half the fun

Cutty Sark Whisky (1973)

Don’t give up the ship

Dacron Fabric

America lives in Dacron

Daily Mirror

Forward with the People

Forward with Britain

Biggest daily sale on Earth

Danish Bacon (1960s)

Good bacon has Danish written all over it


Good health never tasted this good!


The loudest taste on earth.

De Beer Consolidated Mines Ltd (about 1950)

Diamonds are forever …

Delta Airlines motto

You’ll love the way we fly

Ready when you are

Del Monte slogan

The man from Del Monte says yes

Demon Internet Ltd Advertising slogan

The internet for a tenner a month

Dewar’s Scotch Whisky tagline

It never varies

DHLAdvertising slogan

We keep your promises

Dial Soap tagline

Aren’t you glad you use Dial? Don’t you wish everybody did?

People who like people like Dial

Dilly Beans

If your friendly neighborhood grocer doesn’t have a jar -knock something off a shelf on the way out

Dockers slogan

One leg at a time

Dr Pepper motto

Dr Pepper Be a Pepper!

Good for Life!

Domestos Bleach advertising slogans

Domestos kills all known germs (in one hour)

Domestos kills ninety-nine per cent of all known germs

Domestos kills all known germs – Dead!

Dunlop Tyres advertising slogan

Fit Dunlop and be satisfied


The most powerful alkaline battery in the world.

Durex Condoms


Eastern Airlines slogan

Fly now. Shovel later

We have to earn our wings every day

Egg Marketing Board tagline

Go to work on an egg.

Elizabeth Arden motto

167 days of foggy, foggy dew can’t claim all the credit for beautiful English complexions

Elizabeth Arden is real

Encyclopaedia Britannica (1970)

Dick and Jane is dead

Energizer slogan

Take power to the next level

Energizer Batteries It keeps going, and going, and going….

Ericsson tagline

Make yourself heard

Esso (1950s)

The Esso sign means happy motoring

Happiness is a quick-starting car

Esso (1964)

Put a Tiger in Your Tank

Fanta Advertising slogan

Welcome to the world.

Fairy Washing Up Liquid

Now hands that do dishes can feel soft as your face

For hands that do dishes

Federal Express slogan

When there’s no tomorrow

When it absolutely, positively, has to be there overnight.

Felix Advertising slogan

Cats like Felix like Felix

Fiat Strada

Hand-built by robots.

Financial Times Newspaper slogan

No F.T….. No Comment

Firestone Tyres Advertising slogan

Where the rubber meets the road

Florida Citrus Commission A day without orange juice is like a day without sunshine

Forbes advertising slogan

Capitalist tool.

Fordadvertising slogans

Ford has a better idea

Quality is Job 1

‘Twas the night before Christmas – the children were dreaming of a Ford in their future – smart, swanky and gleaming

Everything We Do is Driven By You

Four Roses Whiskey

America’s most gifted whiskey

Friends of Animals motto

Extinct is forever

Friends of the Earth

Think globally, act locally

Friskies slogan

Much more than meat alone.

Fry’s Turkish Delight

Full of Eastern Promise

FTD (Interflora) tagline

Say it with flowers

Gas Council

High speed gas

Gateway 2000 slogan

You got a friend in the business


Is it in you?

General Electric Advertising slogans

Progress is our most important product

We bring good things to life

GEICO slogan slogan

So easy a caveman can do it.

Gibbs SR Toothpaste

It’s tingling fresh

Gillette tagline

Innovation is Gillette.


The best a man can get

Gillette safety razor

Shave Yourself

Glaxo Dried Skimmed Milk (1913)

Glaxo builds bonny babies

Gloria Vanderbilt Jeans

My bottoms are tops

Golden Flake Potato Chips

Starch Free As A Chip Can Be

Always Good, All Ways

For Goodness Sake, Eat Golden Flake

Great Pair, Says the Bear .. (joint campaign with Coca-Cola)

Gobble Golden Flake slogans

Golden Flake…. With Southern Fried Crunch

Good As Gold

The Good Gets Better With Golden Flake

The Favorite Chip of The S.E.C.

One Taste And Your Stuck On Golden Flake

The Crispiest Chip In The South

Golden Flake…It’s Where You Find The Flavor

Goodyear Tyres tagline

The best tyres in the world have Goodyear written all over them

I’m convinced the Goodyear Grand Prix-S is a major contribution to road safety

Out front. Pulling away.

Gordon’s Gin tagline

No wonder the English have kept cool for 192 years

It’s got to be Gordon’s

Grape-Nuts Flakes Cereal slogan

Roar, Boys, Roar, It tastes like more, What a flavor, Zippity-zow – its grand – and HOW

Greater London Council tagline

Say no to no say.

Guinness Advertising slogans

I feel like a Guinness – I wish you were

Guinness is Good for You

My Goodness. My Guinness

Guinness gives you strength

Not everything in black and white makes sense

Pure genius

Good things come to those who wait.

Haig Whiskey

Don’t be vague – ask for Haig

Hai Karate Aftershave

Be careful how you use it!

Hallmark slogan

When you care enough to send the very best

Harp Lager

Harp puts out the fire

Harpic Lavatory Cleaner

Cleans round the bend

Harrods Store advertising slogans

Everything London

Harrods for everything

Harrods serves the World

Enter a different World

Hat Council tagline

If you want to get ahead, get a hat.

Hebrew National

We answer to a higher authority.

Heineken advertising slogan

It’s all about the beer.

How refreshing, how Heineken.

Heineken (1975) slogan

Heineken. Refreshes the parts other beers cannot reach


Heinz 57 Varieties

Heinz Baked Beans Beanz Meanz Heinz

Hellman’s Mayonnaise motto

Bring out the Hellman’s and bring out the best

Hemeling Lager Advertising slogan

Give him a right good Hemeling tonight

Wouldn’t you rather be Hemeling?

Hershey’s Chocolate Candybars

There’s a smile in every Hershey Bar

Hewlett Packard slogan

Expanding Possibilities

Homepride Flour (1968)

Graded grains make finer flour

Honda Civic tagline

Better gas mileage. A Civic responsibility

Honda Motorcycles slogan

You meet the nicest people on a Honda

Hoover Vacuum Cleaner

It beats as it sweeps as it cleans

Horlicks Advertising slogan

Horlicks guards against night starvation

I know I packed it

Thinks…. Thanks to Horlicks


It’s much less bovver on a Hover

Hovis Bread

Don’t say brown – say Hovis

Huggies tagline

Do it in Huggies.

Healthy. Happy. Huggies.

Hyundai slogan

Prepare to want one


The pathfinders

IBM Electric Typewriters

Many Happy Returns

IBM slogan

Computers help people help people

Solutions for a small planet

I think, therefore IBM

Independent Newspaper motto

It is. Are you?

IntelAdvertising slogan

Intel inside

IomegaAdvertising slogan

Because it’s your stuff

Isaly Dairy Company’s Klondike bar slogan

What would you do for a Klondike bar?

Ivory Soap Advertising slogan

Ivory Soap – 9944/100% Pure.

Jaeger Sportswear Advertising slogan

Only the brave deserve the fair and the fair deserve JAEGER

J&B Scotch slogan

Scotch and the Single Girl

Jaguar tagline

Don’t dream it. Drive it!

Grace…. space… pace

Jell-O Gelatin Dessert

It sits as lightly on a heavy meal as it does on your conscience

The King and Queen Might Eat Thereof and Noblemen Besides

If all the world were Jell-O, And whipped cream filled the sea, Then the only spoon from here to the moon Would have to belong to me

America’s most famous dessert

Jockey Shorts

What the well-dressed man is wearing this year

Look your best while you wear our least

The best seat in the house

Johnny Walker Black Whiskey If you want to impress someone, put him on your Black list

Honor thy self

Born 1820 – Still going strong

John Deere slogan

Nothing runs like a Deere

Kay Jewelers Advertising slogan

Every kiss begins with Kay


Have you woken up to Kellogg’s corn flakes?

Kellogg Company The best to you each morning

Kellogg’s Rice Krispies Snap! Crackle! Pop!

Kellogg’s Sugar Frosted Flakes They’re G-r-reat!

Kentucky Fried Chicken (KFC) ad slogan

Buy a bucket of chicken and have a barrel of fun

Finger-lickin’ good

Real goodness from Kentucky Fried Chicken

Corn and cluck for a buck


Kia-Ora advertising slogan

We all adore a Kia-Ora

Kit Kat Advertising slogan

Give me a break, break me off a piece of that Kit Kat bar

Kiwi Shoe Polish motto

When your shoes shine, so do you

Kleenex TissuesAdvertising slogan

Don’t put a cold in your pocket! – Use Kleenex Tissues

Thank goodness for Kleenex.

Kodak slogan

Share moments. Share life.

L&M tagline

Enjoyed already in over 60 countries.


The reliable airline

KnirpsYou can break a brolly but you can’t k-nacker a Knirps

Kodak Cameras and Films

America’s storyteller

You press the button – we do the rest

If it isn’t an Eastman, it isn’t a Kodak

Lavin Perfumes & Soaps (1961) ad slogan

Take a bath in the dark tonight and let the water make love to your skin

Lay’s Potato Chips ad slogan

Betcha can’t eat just one

Put crunch in your life.

Levi’s Jeans ad slogan

Have you ever had a bad time in Levi’s?

Quality never goes out of style

Levy’s Rye Bread ad slogan

You don’t have to be Jewish to love Levy’s

John Lewis Stores advertising slogan

Never knowingly undersold

Life Savers Candy tagline

Gee, I wish I had a nickel

Lifebouy Soap (1930) ad slogan

Stops Body Odour

Lipton TeaAdvertising slogan

Lipton’s gets into more hot water than anything

Listerine Mouthwash ad slogans

Often a bridesmaid – but never a bride.

Even your best friends won’t tell you

Her Honeymoon – and it should have been mine!

The taste you love to hate (twice a day)

Stops halitosis!

L’OréalAdvertising slogan

Because I’m worth it.

Lockheed Aircraft tagline

Air Power is Peace Power – Lockheed

Lucent Technologies ad slogan

We make things that make communications work

Lucozade ad slogan

Lucozade aids recovery

Lyle’s Golden Syrup (1930s) ad slogan

Out of the strong came forth sweetness

M&Ms Candy ad slogans

The milk chocolate melts in your mouth – not in your hand

To make that tough job easier – you deserve M&M candy

Mackeson Beer advertising slogan

It looks good, it tastes good, and by golly it does you good

Maclean’s Toothpaste (1934) advertising slogan

Did you Maclean your teeth today?

Maidenform slogan

I dreamed I stopped traffic in my Maidenform bra

I dreamed I went shopping in my Maidenform bra

The Mail on Sunday advert slogan

A newspaper, not a snoozepaper

Maltesers tagline

Chocolates with the less fattening centres

Marcus Valley Pickles tagline

At last. A pickle that bites back


Mars (1960s)

A Mars a day helps you work, rest and play

Now… There is only one Mars

Mars are Marvelous

Martini ad slogans

The right one

Any time, any place, any where

Mary Quant tagline

Make-up to make love in

Matchbox motto

We sell more cars than Ford, Chrysler, Chevrolet, and Buick combined

Max Factor Cosmetics ad slogan

To bring the wolves out – Riding Hood Red

Maxwell House Coffee advertising slogans

Good to the last drop

Taste as good as it smells

Maytag Appliances Our repairmen are the loneliest guys in town

Maybelline ad slogan

Maybe she’s born with it. Maybe it’s Maybelline.

McDonald’s advertising slogans taglines punchlines slogans

You deserve a break today

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun

One in a billion

Did somebody say McDonald’s?

Billions and billions served

I’m lovin’ it.

We love to see you smile.

It’s a good time for the great taste of McDonald’s

McDonald’s and You

There’s more in the middle of an Egg McMuffin than an egg in the middle of a muffin

What’s On Your Plate

You Deserve A Break Today

Nobody can do it like McDonald’s can

Have you had your break today?

A visit to McDonald’s makes your day – United Kingdom

Things that make you go ‘mmm’ – Breakfast us

Feed your inner child

Memorex video cassettes slogan

Is it live, or is it Memorex?


Meow Mix Cat food tagline

Tastes so good cats ask for it by name

Merrill Lynch advertising tagline

Merrill Lynch is bullish on America.

Metropolitan Life ad slogan advertising slogan

Have You Met Life Today?

Mexican Brewery slogan

The beer that made Milwaukee jealous …

Microsoft ad slogan

Where do you want to go today?

Midland Bank advertising slogan

Come and talk to the listening bank

Together we make a great team

Miller Beer ad slogans

No matter what what’s-his-name says, I’m the prettiest and Lite’s the greatest

Miller slogan

It’s Miller time


Got Milk?

MG ad slogan

Safety fast

Milk Marketing Board

Milk’s gotta lotta bottle

Milky Way slogan

The sweet you can eat between meals (without ruining your appetite)

Minute Maid advertising slogan

Bite into it.

Mohara Suits slogan

Only 1 out of 25 men is color blind. The other 24 just dress that way

Morton Salt ad slogan (1911)

When it rains, it pours

Mum Deodorant tagline

Has your girl turned into a refrigerator? If her air is arctic, try … MUM

Murray Mints advertising slogan


Muzak Corporation slogan

Music is art. Muzak is science

Milk Marketing Board (late 1950s) ad slogans

Drinka pinta milka day

Drink more milk

Full of natural goodness

Is your man getting enough?

Milk’s Gotta Lotta Bottle

Watch out there’s a Humphrey about

Mr Kipling Cakes tagline

Mr Kipling does make exceedingly good cakes

MTVadvertising slogan

I want my MTV.

M&M motto

Melts in your mouth, not in your hands.

National Airlines advertising slogan

I’m Margie. Fly me

National Lottery ad slogan

It could be YOU

National Dairy Council (Fresh Cream Cakes) advertising slogan

Naughty but nice

National Pork Board slogan

Pork. The Other White Meat.

New York advertising slogan advertising slogan

I love New York

Nescafe advertising slogan

Awaken your senses.

Nivea tagline

It helps protect your skin.

NEC motto

Just imagine

Nestlé advertising slogan

Have a Break. Have a Kit Kat

New York State Lottery ad slogan

Play it again, Sam

New York Times slogan

All the news that’s fit to print

NYSE (New York Stock Exchange) tagline

The world puts its stock in us

Nike Shoes

If it feels good then just do it

Just do it.

9 Lives Cat Food

The cat who doesn’t act finicky soon loses control of his owner

Old Spice ad tagline

The thrill of Roses Spiced with excitement Speaking of love

Omo washing powder tagline

Omo adds brightness to whiteness

Orange mobile phones advertising slogan

The future’s bright, the future’s Orange

Opal Fruits ad slogan

Opal Fruits – made to make your mouth water

Orlon Fabric advertising slogan

Dancing pleats that won’t sit out

Oxo motto

Oxo gives a meal man-appeal

Packard Ask the man who owns one.

PAL dog food advertising slogan

Prolongs Active Life

Palmolive Soap ad slogan

Keep that schoolgirl complexion

Pampers advertising/marketing tagline

Give your baby something you never had as a baby. A drier bottom

We’re right behind you. Every step of the way.

Pan-American Coffee Bureau (1961) ad slogan

Good coffee is like friendship: rich and warm and strong

Pan-Am World Airways advertising slogan

Live today. Tomorrow will cost more

Panasonic ad slogan

Just slightly ahead of our time

Pantene motto

So healthy looking you’ll love your hair.

Pedigreeadvertising slogan

For health you can see everyday of his life.

Paul Masson Wines We will sell no wine before its time

Pearline washing powder (1896) famous ad slogans

Pearline keeps white things white and bright women bright

Pears’ Soap Cleanliness is next to Godliness

Good Morning! Have you used Pears’ soap?

How do you spell soap? Why P-E-A-R-S, of course

Preparing to be a beautiful lady

Since when I have used no other

Pedigree Chum Dog food ad slogan

Top breeders recommend it

Penguin Biscuits advertising slogan

P-P-P-Pick up a Penguin

Pepsi Cola ad slogan

Twice as Much for a Nickel 1939-1950

Pepsi ad slogans

The joy of Pepsi.

Say Pepsi, Please 1977-1958

Now It’s Pepsi for Those Who Think Young 1961-1963

Have a Pepsi Day 1975-1977

Catch That Pepsi Spirit 1980s

Pepsi. The Choice of a New Generation” (commercial with Michael Jackson and The Jacksons, featuring Pepsi version of Billie Jean) 1980s

You got the right one Baby UH HUH” (sung by Ray Charles for Diet Pepsi) 1990s

It’s the cola” (100th anniversary commercial)

Something For Everyone 2000s

Pepsodent Toothpaste tagline

You’ll wonder where the yellow went when you brush your teeth with Pepsodent

Perdue commercial tagline

It takes a tough man to make a tender chicken.

Peugeot slogan/tagline

The lion leaps from strength to strength.

Phillips slogan

Let’s make things better

Simply years ahead

Philadelphiaadvertising slogan

A little taste of heaven.


Phyllosan fortifies the over-forties


You know you want to.

Pickford’s Removals

We carry everything

Pillsbury Foods

Nothin’ says lovin’ like somethin’ from the oven

Pinkerton’s Detective Agency motto

We never sleep

Pontiac slogan tagline

We are driving excitement

Post Office (1964) slogan/tagline

Someone, somewhere, wants a letter from you

John Player & Sons (1927) advertising slogan

Player’s Please

Pulsar Watches

Accuracy to seconds a month

Qualcast ad slogan

It’s a lot less bovver than a Hover

Quaker Oats ad slogan

Does it make sense to jump out of a warm bed into a cold cereal?

Quaker Puffed Wheat Cereal ad slogan

The cereal that’s shot from guns!

Qwest ad slogan

Ride the light

Radio Times ad slogan

If it’s on, it’s in.

Radio Caroline ad slogan

The station of the nation

Radio Luxembourg ad slogan

The station of the stars

Raid ad slogan

Raid kills bugs dead

Ralston Purina Pet Food ad slogan

All you add is love

Red Cross (1961) advertising slogan

The greatest tragedy is indifference

Remington ad slogan

I liked it so much I bought the company

Road Safety (UK, 1960s) advertising slogans

You know it makes sense

Clunk click every trip

Rolls Royce ad slogan

At sixty miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock

Rowntree’s Fruit Gums advertising slogan

Don’t forget the fruit gums, Mum

Reese’s Peanut Butter Cups slogans

You got peanut butter in my chocolate!

You got chocolate in my peanut butter!

(Voiceover) Two great tastes that taste great together.

Royal Crown Cola slogans

Me & My RC

RC tastes best, says Lizabeth Scott

Safeway Supermarkets taglines

Everything you want from a store and a little bit more

Sara Lee Food Products advert slogan

Nobody doesn’t like … Sara Lee

Schlitz Beer

Schlitz … the beer that made Milwaukee famous

Schweppes tagline


Schweppes mixer drinks advertising slogans

Schhh – you know who

What is the secret of Schhh

Schweppervescence lasts the whole drink through

Tonic water by you know who

Seagram’s Gin (1961) slogans

Dryest gin in town. Ask any Martini

Seagram’s ad slogan

Say Seagram’s and be sure.

7-Up advertising slogans

Takes the ‘ouch’ out of grouch

Freshen-up with 7-Up

Bring on the real Thirst-Quencher!

The un-cola

Seven-up slogan

Now that’s refreshing.

Shell Oil Company advertising slogans and taglines

A child is an island of curiosity surrounded by a sea of question marks

Go well – go Shell

Keep going well – keep going Shell

That’s Shell – that was!

You can be sure of Shell

Shredded Wheat Cereal (1982) motto

Bet you can’t eat three

Singapore Airlines

A great way to fly

Skoda slogan

It’s a Skoda. Honest.

Smarties ad slogan

Wot a lot I got

Smash slogan

For mash, get Smash.

Smuckersad slogan

With a name like Smuckers… it has to be good.

Society of American Florists (1917) Say it with flowers

Sprite advertisement slogan

Obey Your Thirst

Squib drug products advertising slogan

The priceless ingredient of every product is the honor and integrity of its maker

For years we’ve been making our products as if lives depend on them

Start-Rite Shoes ad slogan

Children’s shoes have far to go.

State Farm InsuranceLike a good neighbor, State Farm is there.

Steinway Pianos ad slogan

Steinway: the instrument of the immortals

Stella Artois ad slogan

Reassuringly expensive.

Stetson (1930s) ad slogan

Step out with a Stetson

Stork Margarine ad slogan

Can you tell Stork from butter?

Subaru ad slogan

The beauty of all wheel drive

Sunblest Bread advertising slogan

Fresh to the last slice

Sunday Times slogans

Sunday isn’t Sunday without the Sunday Times

The Sunday Times is the Sunday papers

Sun Microsystems tagline

We put the . in dot.com

Sure advertising slogan

Raise your hand if you’re sure.

Surf Washing Powder tagline

Hold it up to the light, not a stain and shining light

Swan Vesta matches advertising slogans

Smokers are requested to use Swan Vestas

The smoker’s match

Use matches sparingly

Syquest slogan

Apparently space isn’t the final frontier

Taco Bell Restaurants advertising slogan

Head for the Border

Tango motto

You know when you’ve been Tango’d.

Tate & Lyle ad slogan

Out of sweetness came forth strength

The New York Times tagline/slogan

All the news that’s fit to print.

Thomas Cook motto

Don’t just book it. Thomas Cook it.

Tide advertising slogan

My kind of clean.

Tesco Supermarkets advertising slogan

Every little helps

Tetley’s tea Tetley make tea-bags make tea

Texaco Fuel slogan

You can trust your car to the man who wears the star

Timex tagline

It takes a licking and keeps on ticking.

Toni Permanents

Which twin has the Toni?

Tropicana ad slogan

100% pure squeezed sunshine.

Tylenol ad slogan

The pain reliever hospitals use most.

3M Company Scotch Tape

Christmas is a time to believe in things you can’t see

Tide Washing Powder slogan

If it’s got to be clean, it’s got to be Tide

Tide’s in, dirt’s out

The Economist advertising slogan

Free enterprise with every copy.

The Times tagline

Top people take the Times

When The Times speaks, the World listens

Have you ever wished you were better informed?

Timex Corporation advertising slogan

It takes a licking and keeps on ticking.

Tizer slogan

Drink Tizer, the appetizer

Toohey’s beer motto

How do you feel? I feel like a Toohey’s

Toshiba tagline

‘Ello, Tosh, Got as Toshiba?


I love what you do for me – Toyota!

Oh what a feeling

Trans World Airways advertising slogan

Sight for Soaring Eyes

You’re going to like us

Up, up and away with TWA

Triumph Lingerie tagline

Triumph has the bra for the way you are

Trust House Forte (1980s)

Yours Faithfully

TV Times ad slogans

Don’t forget the TV Times

Inever knew it had so much in it

Typhoo Tea slogan

Join the tea-set

Typhoo puts the ‘T’ in Britain

Ultra Biz Detergent advertising slogan

The better stain getter

Union Carbide and Carbon tagline

More Jobs Through Science

Today something we do will touch your life

United Airlines

Fly the friendly skies of United

United Biscuits tagline

P..P..Pick up a Penguin

United Negro College Fund

A mind is a terrible thing to waste.

UPS slogan tagline

Moving at the speed of business

United States Army ad slogans

Be all that you can be

Some of our best men are women

US Army Be all you can be

Utica Clubmotto

We drink all we can. The rest we sell.

UUNET tagline

The Internet at Work

Victoria & Albert Museum (1988)

An ace caff with a nice museum attached

Vick’s Sinex Nasal Spray

Course you can, Malcolm

Visa Credit Card tagline

Visa – It’s everywhere you want to be

Vogue Magazine advertising slogans

Vogue – [for] the overwhelming minority

If it wasn’t in VOGUE It wasn’t in vogue

Volkswagen advertising slogans

Relieves gas pains

While in Europe, pick up an ugly European

Ugly is only skin-deep

If gas pains persist, try Volkswagen

Small wonder

Drivers wanted

Think Small

Wagon Wheels (1950s)

It’s so big, you’ve gotta grin to get it in

Wall Street Journal

The daily diary of the American dream

Wall’s Ice Cream slogan motto

Stop me and buy one

Walls Sausages advertising slogan

I’m meaty, fry me

Watney’s ad slogan

What we want is Watney’s.

Weetabix tagline

Have you had your Weetabix

Withabix, withoutabix

Western Electrics

We make things that bring people closer

Wheaties Cereal

Breakfast of Champions

Whiskas Cat Food slogan

Eight out of ten cats prefer it

Long live cats.

Wilkinson Sword motto

Wilkinson Sword – the World’s finest blade

William’s Shaving Cream

Covers a multitude of Chins

WINS Radio, New York advertising slogan

You give us 22 minutes, we’ll give you the world

Wisk Laundry Detergent slogan

Ring around the collar


Hello boys

The one and only Wonderbra

Wrigley’s advertising slogan

For a cleaner whiter smile.

Woodbury Soap

The skin you love to touch

Woolwich Building Society advertising slogan

We’re with the Woolwich


Nothing over sixpence

The wonder of Woolworths

Xerox slogan

The document company

Yellow Pages motto

Let your fingers do the walking

Want to reach 8 out of 10 adults – walk this way.

Zanussi ad tagline

The appliance of science

Zest Soap

You’re not fully clean until you’re Zestfully clean

More slogans updated

Updated on October 17, 2010

Pilot Pen Motto

Pilot. Water Resistent

Panasonic ad slogan

Ideas for life

Calgary Farmer’s Market Ad tagline

Fresh all summer

Doom & Dickson advertisement slogan

Creativiteit & Effectiviteit

Old Spice ad slogan

Smell like a man, man

Old Spice TV commercial

PETA (Canada) ad slogan

Explore Elesewhere

Maximidia Seminars tagline

Everything ages fast, update

Sparrow Guitars punchline

Stop playing games. Start playing guitar

Canadian Red Cross advertising motto

Don’t let hope get washed away

Britvic Drench advert punchline

Brains perform best when they’re hydrated

Carlton Draught commercial tagline

Made from beer

Volkswagen advertising slogan

Surrounded by innovation

Nike  ad slogan (2010)

Write the future



Samsung Navibot. The smarter robotic vacuum cleaner


Greatness isn’t just built, it’s earned.

Drontal Allwormer

Help protect Australian dogs.

Festina Lente

Zebra doesn’t save you if you cross on red. Festina Lente


The same amount of fuel feels more

Renaxil slogan
Renaxil. Anti-hair loss treatment.

Energia School tagline
Without a solid foundation, knowledge doesn’t last. Study at Energia from Elementary to High School.

Reebok slogan


Counterpain caption
Get movin’

Wrangler motto
Returning man to his place

Minicuotas Ribeiro
Have what you want, in tiny payments.

Kia marketing slogan
Ultimate care for your car at Kia Service

Unicef advertising slogan
See what you can switch on, when the screen is off.

Chevrolet campaign slogan
Comprehensive coverage includes damage caused by third parties.

Ayakkabı Dünyası ad tagline
Love Potion
More fashion

Volkswagen Trucks punchline
Volkswagen Trucks
The right size for your needs.

Ad caption: Fit for Adventure.


Pinturas Pinco
Advertising tagline: Prevent humidity

The Royal Parks Foundation
Advert slogan: Embrace your inner squirrel and help us protect and conserve the Royal Parks

PKP Express InterCity
Commercial slogan: First Class Travel

Ipanema FM
Radio slogan: Your alternative. Ipanema FM 27 years. The Black Sheep

Original Juice
Slogan: Tastefully original

Land Rover Defender
Punchline:    Defender. The best tool for the job.

Slogan: Buy. Post-it

Tagline: The heart of Chennai

Slogan: Free shipping. Free Delivery

Killer Jeans
Slogan: What’s your cut?

Amnesty International
Slogan: Human rights need your flame. Buy a candle.

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