In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the “Orange RockCorps” project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.
The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year’s biggest concert on 2 October at Paris’ Zénith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. Event info here.
Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director : Olivier Altmann
TV Copywriters: Mathieu Degryse, Olivier Dermaux
TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra
Web Creative Director: Philippe Simonet
Web Copywriter: Ce?dric Leplat
Web Art Direc: David Polonia
Production: WAM
TV Production: Florent Villiers, Pierre Marcus
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera, Boris Nicou
Production company: 75 Director : Vincent Lobelle
Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert
Editor: Cyril Nakache/ Ste?phane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Vale?rie He?naff
Account Director: Marie Wallet
Account Manager : Ce?line Veyrard
Account Manager Web : Aline Bonnet
Account Manager Mobile : Eric Dufourmantelle
Account Executive : Emilie Alalof