Tagline: If the 407SW has exceptional road-holding, it is because we push perfectionism that little bit further.
Text: If the 407 SW has exceptional Road-Holding, It is because we push perfectionism that a little bit further.
Move the rock slightly to the left
Add a cloud (but not too big)
Erase the fingers’ marks
Shadow is too dark
Remove the stone
A bit less grey
Advertising Agency: EURO RSCG BETC, Paris, France
Creative Director: Remi Babinet
Art Director: Eric Astorgue
Copywriter: Jean-Christophe Royer
Photographer: Markus Wendler
Released: September 2008
Brand name: PEUGEOT 407
Agency: EURO RSCG BETC