Coca-Cola Amatil (CCA) (New Zealand) is planning a huge revamp of its mineral water brand, Deep Spring. Coca-cola off late was not promoting the brand in the country. But now it plans a new advertising campaign. It intends to target 35-45 demography with the campaign.
Advertiser: Coca-Cola Amatil
Brand: Deep Spring
Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O’Leary
Copywriter: Charlotte Henry
Art Director: Amy Cattanach
Head of Art: Nic Hall
Photographer: Jonathan Knowles
Retoucher: Adrian Fitzgerald
Category: Non alcoholic drinks