Adidas has kicked off an international TV and press campaign “Adidas Countdown.” The ad is Adidias’ is homage to support its sponsorship of the 2008 Beijing Olympics games.
The TV campaign, appropriately called Countdown, has feature thousands of Chinese mimicking the warm-up movements of some of the nation’s Olympic hopefuls as they prepare to compete.
Adidas’ local sponsorship of the Beijing Olympic Games, thought to be worth about $80m (£41m), and its ad campaign appear to be paying dividends.
The German sportswear company, which also owns the Reebok brand, today credited China as a “big contributor” to the growth the company has seen in the first half of 2008.
The TV ad aims to get viewers to “imagine the pressure when the hopes and wishes of an entire nation are on one’s shoulders”.
John Merrifield – Creative-at-large
Yang Yeo – Executive Creative Director
Elvis Chau, – Creative Director
Sarawut Hengsawad, Lesley zhou – Associate Creative Directors
Copywriter: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art director: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Production House: Stink London
Film Director: NEO
Koo Yeat Mung – Group Account Director
Clare Xie – Account Director
Sosuke Koyama – Associate Planning Director
Production Company: Corbis Artist Representation