The merged Thomson Reuters has launched first ever advertising campaign which has been prepard by Ogilvy. While replacing Reuter’s earlier Know How campaign, Ogilvy has prepared “Knowledge to Act” ad which will run across CNBC US and CNBC Europe, CNBC Asia, CNBC Nikkei and CNBC TV 18. The new punchline seems more action oriented and dynamic, seems lead to a resourceful brand association for readers for. Know How was cliched and not uniq as a phrase which the new one is. 