How do you know what great advertising is? Great advertising is single-minded, the proposition differentiates, and the advertising idea dramatizes the proposition brilliantly. Strategy,… Read More »How do you recognize great strategy in advertising?
JWT, London has enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling… Read More »HSBC ad artwork: Going grassy at Wimbledon
It is really amazing to find that the soccer star David Beckham is getting so much attention from girls everywhere for his Armani underwear advertisements . See in my earliest post how girls going crazy over beckham. It seems David Beckham himself did not expect such frenzied reactions from his female admirers. If this is not his practiced down-to-earthness (he is a British, mind that!!!) than I will certainly believe what he writes in his blog.
To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it.