You know what, I am not sure, whether I am the single soul in this world who is watching this FedEx Carrier Pigeons commercial and in stead of getting worried about the crazy huge carrier pigeon who is dropping pianos, or whatever huge box it gets its hands on. I am not sure if I love or don’t like this FedEx ad. However, I liked the previous FedEx ads which were more quiet, in-office commercials of sort.
This one I suppose is too loud and busy and like superhuman. Will that help the brand make people believe that it’s also like that? I am not sure.
If you are keen to watch the making of the video, head over here