In my last post I wrote I was fascinated by BBC news service, when Internet and 24*7 cable television did not occupy our lives. I am glad that BBC is coming to America, USAites, who can not see much beyond their country produced feed will get to taste BBC stuff. That’s good and welcome change.
Seema Kotecha, Head of Marketing at BBC World, said: “ BBC World has decided to develop an unprecedented, bold and interactive campaign to generate buzz around New York and spark debate around some of the key global news issues that affect all of us. These powerful images highlight the global perspective and the impartiality of coverage, for which BBC World is known around the world.
“Research shows us that American viewers are increasingly interested in international news, yet most U.S. news networks are spending less airtime on international news stories. We hope to fill this gap in the market and are delighted to have the opportunity to bring our 24-hour global coverage and analysis to North American shores for the first time.” Link