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Content: Driving Consistency in Customer Experience

Content: Driving Consistency in Customer Experience

28 Oct
2016
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The constant addition of digital communication channels and devices have obliged organizations to create seamless customer experiences across these proliferating channels.

Businesses struggle to ensure that the experiences they create and the promises they make translate into the actual experiences that consumers have when interacting with their brands — no matter the channel or device.

Failing to deliver on brand promises quickly destroys an organization’s online reputation. Link

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