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Home » Insurance Ads Highlight Healthcare in the Wake of Obamacare

Insurance Ads Highlight Healthcare in the Wake of Obamacare

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The not so smart launch of HealthCare.gov may indirectly highlight the complicity of healthcare in general. This in turn is creating opportunity for insurers to portray their services as simple and value worthy. As Obamacare bad press gained lot of eyeballs, health insurance companies are airing TV commercials and printing ads that talk about “scary” and “confusing” changes to health insurance, underscoring the problems in online enrollment.

There are also speculations about how young men would perceive ‘Brosurance’ and whether they would buy it in large numbers. Feedback on social media has been mixed, kind of off the charts after ‘Got Insurance’ campaign was released.

The themes in television advertisements for health insurance plans have shifted over time, possibly reflecting the shrinking pool of health plans offered through the Affordable Care Act (ACA) as well as rising plan premiums, according to a study led by researchers at the Johns Hopkins Bloomberg School of Public Health. Link

New series of advertisements on affordable care is targeting sleek, young, healthy, stylish young men
One of a series of ads aimed at attracting young men in Colorado to sign up for health insurance.

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New slew of ads are mocking the young stereotypes and urging them to get health insurance
Brosurance for the ladies

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