HomeAway, the online vacation rental marketplace is coming up with a new ad in 2011 XLV Super Bowl on Super Sunday February 6. Last year HomeAway began its journey as Super Bowl advertiser with a cool ad that brought back Chevy Chase and Beverly D’Angelo as Clark and Ellen Griswold from the 80s movie National Lampoon’s Vacation.
The advertisement was a success. Page view and unique number of visits improved significantly. In 2011, the plan is to highlight the benefits of vacation rentals over hotels. So it’s trying its luck with the Ministry of Detourism. The HomeAway Campaigns slogan is “Why Hotel when you can HomeAway.”
HomeAway Ad/Commercial for Super Bowl XLV – Test Baby – Ministry of Detourism