The Hyundai XLV Super Bowl 2011 commercial is attempting a mass hypnosis on Super Bowl Sunday. The ad spot tries to mesmerize viewers with windshield wipers slapping back and forth and car keys swinging in ignition switches. “Have we been hypnotized to believe compact cars are good enough?” the ad asks. “Snap out of it.” Hyundai contends that consumers have been conditioned to purchase boring compact cars for practicality and reliability, and accept uninspired design, cramped interiors, and limited innovation, for far too long.
Hyundai – Hypnotized – Elantra commercial