Chimpanzees are back with CareerBuilder’s 2011 Super Bowl commercial. The ad spot is scheduled during the third quarter of the game. A regular in the game, this is CareerBuilder’s 7th consecutive excursion. The ad is part of the integrated campaign from the human capital company.
I remember the chimpanzees first showed their face during the company’s Super Bowl debut in 2005. After a long five year pause, the chimpanzees are busy crating chaos at Yeknom Industries (monkey spelled backwards). From a business trip gone awry to an unorthodox fire safety meeting to a “car sandwich” in the company parking lot, the chimpanzees are all about monkey business.
The company has not hired ad agency and made them in-house. There are three ads of 30 seconds spot which will keep playing in TV channels after the event is over throughout the year. For the digital part, however, the job portal has hired an agency Oddcast, to introduce an e-mail service called Monk-e-mail.
Check out 9 Super Bowl commercials from Career Builder after the jump
Strategically, for job search portals like CareerBuilder and Monster, advertising in Super Bowl makes sense, because the game is played at the beginning of the year when people consider changing jobs.
Let’s check out previous years’ CareerBuilder Super Bowl TV spots
CareerBuilder.com 2010 Commercial – Another Language
CareerBuilder.com 2010 Big Game Commercial – Casual Friday
CareerBuilder.com 2010 Commercial – Worst Seat
CareerBuilder.com 2010 Commercial – Job Fairy
CareerBuilder 2009 Super Bowl Commercial – It’s may be time
CareerBuilder 2008 Super Bowl Ad: Wish
CareerBuilder 2008 Super Bowl Advertisement: Follow your heart
CareerBuilder 2007 Super Bowl Advert: Wild Jungle
CareerBuilder 2006 Super Bowl Commercial
Best Buy XLV Super Bowl 2011 commercials will be updated after the play.