BMW is back on Super Bowl area after ten years of interval. There are two reasons behind this. Firstly, by not participating in the biggest advertising jamboree of the world have its own shortcomings. Even in a recession year, in 2010, Hyundai and Audi advertised and benefited. Secondly, and most importantly, more than 60% of BMW’s inventory in the U.S. will be new vehicles next year.
In an interview with Adage, Stacy Morris, marketing communications manager at the car company said, “We’re in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact.” From last year’s $138 million media spent in the US, it looks at a much larger figure in the rejuvenated market space, having spent $83 million in the first six months alone.
Diesel has ch-ch-changed
Check out 2011-X3 spot and 2000 X5 Super Bowl BMW commercials after the jump
The campaign also dangles a two year lease on the vehicle for the person who gets the exact configuration of the X3 featured in the spot. “The X3 Matchup” program will be on till Feb. 10 and therefore takes consumers to BMW’s USA Facebook page, where one configuration can be uploaded per day. The idea is to keep the mouth publicity ball rolling as there are approximately 10 million configurations for the X3.
Check out BMW 2000 XXXIV Super Bowl spot
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BMW X3 Commercial