Body Copy: It was the lowest monthly road toll in Victoria’s history. But 12 people still lost their lives. 12 families whose Christmases have been wrecked. Please, think about those close to you whenever you get behind the wheel this holiday season. And make sure you’re there for your family on Christmas Day. Don’t risk it.
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Art Director: Pete Becker
Copywriter: Nigel Dawson