Search Engine Results Page (SERP) is the Web page that search engines like Google, Yahoo, Bing, Ask, Altavista return with the results of its search. It includes a list of search results that are pertinent to the search phrase or keyword query a user has entered. SERPs contain three types of listings, they are, (a) Listings that are indexed by the search engine’s spider, (b) manual directory submission listings and (c) paid listing or sponsored listing.
Each search result contains web pages with titles, a link to the page, little description about the page/website by matching the keyword.
